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Could Entravision Say 'Hola' To 'Jose', and 'adios' to Indie?

> Today, the company kicks off a multi-station rollout of
> "Jose: Toca lo que Quiere," the first Spanish-language
> version of the 'play anything' Adult Hits format that's
> spread like wildfire across English-language radio.
>
htt> p://www.radioandrecords.com/Newsroom/2005_10_20/topstory.asp
>
My guess is, if they were going to do that, they would've done it at the launch - so they could show their commitment by launching in L.A.

I also haven't seen the music - but I'm assuming they may be concerned how it could affect their other properties...

And, is the 103.1 signal pattern condusive to that format?
 
> > Today, the company kicks off a multi-station rollout of
> > "Jose: Toca lo que Quiere," the first Spanish-language
> > version of the 'play anything' Adult Hits format that's
> > spread like wildfire across English-language radio.
> > >
OK, call me naive (you won't be the first), but Entravision gets an incredible amount of mileage out of the Indie format. They are a press darling, getting raves in national mags like Blender as well as local plugs. So perhaps there is a corporate PR value in keeping the format around, at least for a while longer.

I also fearlessly predict a bright future for Jonesy on sat radio once Indie goes bye bye. Or perhaps, even on a station with a real signal??? Hmmmm.
 
> OK, call me naive (you won't be the first), but Entravision
> gets an incredible amount of mileage out of the Indie
> format. They are a press darling, getting raves in national
> mags like Blender as well as local plugs. So perhaps there
> is a corporate PR value in keeping the format around, at
> least for a while longer.

If that translates into ad sales for them, it will keep the format afloat.

If the revenue goes down, so does Indie.

The other thing I would worry about would be if Entravision ever decides to sell the radio division.<P ID="signature">______________


</P>
 
Re: Jose is just a broad Spanish oldies format like KRCD

> Today, the company kicks off a multi-station rollout of
> "Jose: Toca lo que Quiere," the first Spanish-language
> version of the 'play anything' Adult Hits format that's
> spread like wildfire across English-language radio.

José is a differently packaged rip off of Univision's Recuerdo, KRCD and KRCD. Same music, cheap jockless execution.

No chance, signal hardly covers any Hispanics.
 
> OK, call me naive (you won't be the first), but Entravision
> gets an incredible amount of mileage out of the Indie
> format.

Good press does not sell time. Ratings do. You must have listeners to get a good rate. Indie has few, and bills little. End of this story... ratings down again for full summer book.
 
Re: Jose is just a broad Spanish oldies format like KRCD

> > Today, the company kicks off a multi-station rollout of
> > "Jose: Toca lo que Quiere," the first Spanish-language
> > version of the 'play anything' Adult Hits format that's
> > spread like wildfire across English-language radio.
>
> José is a differently packaged rip off of Univision's
> Recuerdo, KRCD and KRCD. Same music, cheap jockless
> execution.
>
> No chance, signal hardly covers any Hispanics.
>
What I wanted to know is what the difference is between "La Preciosa," "Recuerdo," and "Jose." Seems like a lot of similarities.
 
Re: Jose is just a broad Spanish oldies format like KRCD

> > > Today, the company kicks off a multi-station rollout of
> > > "Jose: Toca lo que Quiere," the first Spanish-language
> > > version of the 'play anything' Adult Hits format that's
> > > spread like wildfire across English-language radio.
> >
> > José is a differently packaged rip off of Univision's
> > Recuerdo, KRCD and KRCD. Same music, cheap jockless
> > execution.
> >
> > No chance, signal hardly covers any Hispanics.
> >
> What I wanted to know is what the difference is between "La
> Preciosa," "Recuerdo," and "Jose." Seems like a lot of
> similarities.
>

Preciosa has a longer list, Jose has no jocks. Otherwise, all are a copy of Recuerdo in LA.
 
Indie is billing way beyond what any other format has on that signal.

As long as they keep hitting those sales numbers, they will stay regardless of the ratings.

David, and others know the reason Indie dropped this book is because there was a significant shift in book placement into areas where Indie does not reach.

Call it "wobble". The books wobbled out of Indies signal footprint.
Same amount of people are listening.

Don't be looking for Indie to go away any time soon.

The best minds of this board have been wrong over and over again about Indie going away.




> > OK, call me naive (you won't be the first), but
> Entravision
> > gets an incredible amount of mileage out of the Indie
> > format. They are a press darling, getting raves in
> national
> > mags like Blender as well as local plugs. So perhaps
> there
> > is a corporate PR value in keeping the format around, at
> > least for a while longer.
>
> If that translates into ad sales for them, it will keep the
> format afloat.
>
> If the revenue goes down, so does Indie.
>
> The other thing I would worry about would be if Entravision
> ever decides to sell the radio division.
>
 
> The best minds of this board have been wrong over and over
> again about Indie going away.

However, we have been right about a lot of things as well, <u>Freddy</u>.

And if Entravision sells the radio stations, all bets are off.<P ID="signature">______________


</P>
 
> Indie is billing way beyond what any other format has on
> that signal.

No, it's not. To compare with prior formats, you have to adjust pre-`2005 dollars to index them to 2005 dollar values.

> As long as they keep hitting those sales numbers, they will
> stay regardless of the ratings.

The billing today likely does not pay the expenses... remember, they have debt serive or cost of capital on the purchase prise that, I believe, exceeds gross billing.
>
> David, and others know the reason Indie dropped this book is
> because there was a significant shift in book placement into
> areas where Indie does not reach.

LA has proportionality in 7 different zones, and there was no sampling shift. None. Nada. Zilch. There was excellent proportionality in the book.
>
> Call it "wobble". The books wobbled out of Indies signal
> footprint.
> Same amount of people are listening.

Except that diary placement by zone was not deficient. This is highly controlled, and came through perfectly.
>
> Don't be looking for Indie to go away any time soon.

At least, not until next month or so.
>
> The best minds of this board have been wrong over and over
> again about Indie going away.

At some point, they have to give up. It is a bad investment... but they may have the problem that no one wants to pay what they paid for it, so they would have a big write off.
 
Im not going down this road. One cannot win an arguement with David.



> > Indie is billing way beyond what any other format has on
> > that signal.
>
> No, it's not. To compare with prior formats, you have to
> adjust pre-`2005 dollars to index them to 2005 dollar
> values.
>
 
Very true.

If Entravision sells the entire radio division most likely all the formats would change, that's no great prediction.



> > The best minds of this board have been wrong over and over
>
> > again about Indie going away.
>
> However, we have been right about a lot of things as well,
> Freddy.
>
> And if Entravision sells the radio stations, all bets are
> off.
>
 
> Im not going down this road. One cannot win an arguement
> with David.

Yes you can. If you have facts, and I have posted bad data, then you can most certainly do that.

So far, you have not posted any facts.
 
> Very true.
>
> If Entravision sells the entire radio division most likely
> all the formats would change, that's no great prediction.

Not necessarily. Some of the Entravision stations, especially in markets wheyre they own TV, are doing very well. Others do not. Same for nearly all companies.

I do not think anyone would want the whole radio division. Too many bad, Indie-type signals.
 
deleting - I dont want to stir anything up.


> > Im not going down this road. One cannot win an arguement
> > with David.
>
> Yes you can. If you have facts, and I have posted bad data,
> then you can most certainly do that.
>
> So far, you have not posted any facts.
>
<P ID="edit"><FONT class="small">Edited by NickMichaels on 10/24/05 02:00 AM.</FONT></P>
 
> > Very true.
> >
> > If Entravision sells the entire radio division most likely
>
> > all the formats would change, that's no great prediction.
>
> Not necessarily. Some of the Entravision stations,
> especially in markets wheyre they own TV, are doing very
> well. Others do not. Same for nearly all companies.
>
> I do not think anyone would want the whole radio division.
> Too many bad, Indie-type signals.
>

I would still venture to guess that a Univision-Entravision merger will happen someday - but Univision is much more likely to jettison underperforming stations and/or signals.
 
> I would still venture to guess that a Univision-Entravision
> merger will happen someday - but Univision is much more
> likely to jettison underperforming stations and/or signals.
>

Not likely. Univision already took the plum, KBRG, in the Bay Area. Some of the markets are too small, like Palm Springs, and others have dreadful signals, like Dallas.

You can count the good signals in decent markets on the fingers of one hand. Even if you add El Paso and McAllen, you only move part way onto the fingers of the second hand... with ones left over.
 
> > I would still venture to guess that a
> Univision-Entravision
> > merger will happen someday - but Univision is much more
> > likely to jettison underperforming stations and/or
> signals.
> >
>
> Not likely. Univision already took the plum, KBRG, in the
> Bay Area. Some of the markets are too small, like Palm
> Springs, and others have dreadful signals, like Dallas.
>
> You can count the good signals in decent markets on the
> fingers of one hand. Even if you add El Paso and McAllen,
> you only move part way onto the fingers of the second
> hand... with ones left over.

I would suspect that a Univision-Entravision merger would be primarily for the television business, not the radio business.

I'll offer $20 for the 103.1s, though.<P ID="signature">______________


</P>
 
> > I would still venture to guess that a
> Univision-Entravision
> > merger will happen someday - but Univision is much more
> > likely to jettison underperforming stations and/or
> signals.
> >
>
> Not likely. Univision already took the plum, KBRG, in the
> Bay Area. Some of the markets are too small, like Palm
> Springs, and others have dreadful signals, like Dallas.
>
> You can count the good signals in decent markets on the
> fingers of one hand. Even if you add El Paso and McAllen,
> you only move part way onto the fingers of the second
> hand... with ones left over.
>
David:

I would think there are some that really make sense for Univision:

KSSE/L.A.
KLYY/L.A.
KQRT/Las Vegas (92.7 not as much - although it is supposed to have an upgrade).

Plus Denver, El Paso, McAllen, and Monterey are decent - although you are correct in that a lot of them are less desireable.

To have KSSE and KLYY to pair with KRCD/KRCV, KLVE, and KSCA seems like a no brainer.
 
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