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Could "Sports Betting Radio" be coming to WNY?

1520 AM currently has a 0.2 share airing Sports. This new Sports "Variant" could get it down to 0.1. The David Field Casino needs that Wall Street money. This new brand is yet another "Talking Point" to sell the idea that AM Radio isn't a graveyard...
 
tbolt909 said:
1520 AM currently has a 0.2 share airing Sports. This new Sports "Variant" could get it down to 0.1. The David Field Casino needs that Wall Street money. This new brand is yet another "Talking Point" to sell the idea that AM Radio isn't a graveyard...
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But both will make money, as sports revenue, in part, does not come directly from ratings but from "sports dollars" and, in the new case, casino dollars.
 
DavidEduardo said:
But both will make money, as sports revenue, in part, does not come directly from ratings but from "sports dollars" and, in the new case, casino dollars.
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Casinos make money from hapless bettors. How does Audacy benefit with no listeners? Stations that air professional games often get the crumbs. The team and the league take the bulk of the revenue...
 
tbolt909 said:
Casinos make money from hapless bettors. How does Audacy benefit with no listeners? Stations that air professional games often get the crumbs. The team and the league take the bulk of the revenue...
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The station is going to have hard-core betting folks listening. As in many business fields, 80% of the revenue come from as little as 10% of the population; translating this to radio audiences the sports betting agencies depend on a relatively small slice of the population for nearly all of the revenue. And that is the group that will listen to sports betting radio.

Professional spots has a variety of formulae for broadcasts. In some cases, the team leases time from the station, but the station can sell pre- and post-game spots. In others, the team keeps most of the inventory for full sponsorships that include the stadium, radio, TV and even printed items, but the station can sell non-competitive radio only deals. And then there are ones where the station buys full rights and sells it all, but those are not preferred by teams in many cases as they love those full spectrum deals.

There are as many different ways of negotiating as there are teams, it seems. There are additional items about networks, shows with the coaches and players, and so on. And when you get into college sports, there are companies that buy the rights to teams and then sell them or barter them with stations to make a network. And each of those is different.

But play-by-play is simply an image builder, even if it does not make a profit. It's the other hours of the day and week where the money is made and where advertisers looking for men... particularly those with sports budgets... put their buys.
 
ckg279 said:
To what David mentioned: And what happens when sports betting no longer becomes a fad? THEN what do you do?
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People years ago called Fantasy Football a fad. Team sports and betting are not fads, as the Roman emperors knew when they sponsored the gladiators!
 
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