Say that your local radio station has decided to use the technology of satellite fed music and programming ... perhaps they cannot afford a full local staff ... or perhaps they hire voice track people from out of town. Maybe they are less of a music station and run national programs and talk radio shows RELEVANT to the community. Is there some sort of rule that service to the community must come FROM the community?
Local control is probably more important ... making sure decisions are made locally ... but this can be done without the "advisory boards" and other rules that are easier to comply with as a large station than as a small independent station.
In that case, because all of those communities reside in the same county, it is not necessary to put separate studios in Blairsville or Homer City, since those stations are getting full community coverage despite being based out of town. Phone, email and fax take care of that, along with an in-person presence at town hall meetings and local high school sports. They don't have to hang out a shingle right in town to be local. However, if Renda chose to operate all four of those stations from Johnstown (25 miles to the southeast in Cambria County), then no...that should never be allowed. It's too far removed from the community.
Perhaps ... but the bigger problem seems to be in more urban situations ... where clusters are built from rimshots and all operated from one studio complex. Are any of these stations serving primarily their named community? Or are they all ignoring their named community for the sake of the mass market?
Out in rural areas it is easier to say that the station is being run from the "wrong town" or accept that the town 10 miles down the road is close enough while the town 25 miles down the road isn't close enough. (It is more arbitrary if you're saying a town 25 miles away in the same county is OK and 25 miles away in a different county is wrong.) But what if it's all in the metro? Should a (theoretical) cluster with stations in Fishers, Martinsville and Greenwood be able to have studios in central Indianapolis?
A standard has to be set as to what is considered local. As far as community advisory boards are concerned, they need to be made up of credible individuals who have the ability to make prudent decisions from a business standpoint. Chamber-member businesses, college advisory board members, legislators, etc. To make it up of random people is just plain wrong.
Should any group be able to muscle it's way onto a board? Who defines credible? Another layer of government rules?
That is where (per the topic of this thread) small market and especially small radio operations are hurt the most. The could select a board of the most credible people available ... and still not meet some arbitrary standard or make every "special interest group" happy. Clusters and nationally owned stations can meet these requirements easier. Bring people in ... if they want more rock and less ballads meet that need via another frequency in the group. If they want equal time for their issues meet that need on the appropriate format in the group.
Would you make Radio Pacifica carry Rush Limbaugh if a dedicated and organized group pushed the advisory board hard enough? Would you require the Rush Limbaugh station carry Air America's programming? Perhaps some stations would air both ends of the spectrum. But should it be required for "equal time"?
Pick your favorite format and imagine your least favorite content being forced to air to appease a minority on the "local advisory board". This is a possibility for the smaller stations who can't blow off the rules the way larger corporations can (by pointing to other cluster stations or hiring better lawyers). And a good reason to make sure any solution offered has a problem and actually solves that problem.