Former Fox News host
Tucker Carlson’s new media company has officially signed its first advertising deal.
The agreement, worth at least $1 million, was reached with conservative-friendly shopping app Public Square, also known as
PublicSq., on Friday, according to the app’s CEO, Michael Seifert.
Preliminary details of the agreement between Carlson’s new media company and PublicSq. were first reported by
CNBC in July, just days before PublicSq. went public on the New York Stock Exchange. Carlson’s new company is named Last Country, according to The
Wall Street Journal.
PublicSq. is the first of likely several other advertisers moving to partner with Carlson at a pivotal time in national politics, as the 2024 presidential election is just over a year away. The PublicSq. ads are set to air on Carlson’s show, which runs on the social media platform X, formerly known as Twitter, starting in November and through the final months of next year’s campaign, according to Seifert.