Country 103.9 WJKR flipped to Classic Country 103.9 The Maverick today at 12pm.
Fortunately it did not impact any staff.
It will be interesting to see this station developed. In recent years, WHOK made an early splash and it's hard to gauge just how significant it would have been long term with it being a transitional operation but good for them for keeping the faith, putting up a fight and working to be relevant.
Classic Country is a very hard sell and getting more difficult by the day.
Building listeners in Columbus with Classic Country should not be much of a challenge, finding Advertisers could be-I hope not.
I'm rooting for them and will definitely be listening every time I am in town.
Here is the full story:
radioinsight.com
Fortunately it did not impact any staff.
It will be interesting to see this station developed. In recent years, WHOK made an early splash and it's hard to gauge just how significant it would have been long term with it being a transitional operation but good for them for keeping the faith, putting up a fight and working to be relevant.
Classic Country is a very hard sell and getting more difficult by the day.
Building listeners in Columbus with Classic Country should not be much of a challenge, finding Advertisers could be-I hope not.
I'm rooting for them and will definitely be listening every time I am in town.
Here is the full story:
WJKR Moves To Classic Country
North American Broadcasting Company flipped “Country 103.9” WJKR Worthington/Columbus OH to Classic Country “103.9 The Maverick” at 12pm today. Positioning
radioinsight.com
