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Cousin Brucie To Depart SiriusXM’s 60s On 6

Y2kTheNewOldies

Y2kTheNewOldies

https://radioinsight.com/headlines/193429/cousin-brucie-to-depart-siriusxms-60s-on-6/

Cousin Brucie Morrow has announced he will be leaving SiriusXM’s “60s On 6” following his show this Saturday night.

The longtime New York area personality and station owner has hosted Wednesday and Saturday night shows for Sirius since the 2005 demise of the Oldies format on 101.1 WCBS-FM New York. The Brooklyn native began his career in Bermuda before joining 1010 WINS New York in 1959. After a stint at 940 WINZ Miami, Morrow joined 770 WABC New York in 1961 as night jock and would stay until moving to 660 WNBC in 1974 to replace Wolfman Jack. In 1977 he and Robert FX Sillerman formed Sillerman Morrow Broadcasting which acquired stations in Northeastern markets such as Middletown and Poughkeepsie NY, Northampton and Cape Cod MA and New Haven CT as well as WATL-TV Atlanta. He would join WCBS-FM in 1982 where he would remain until its 2005 flip to “Jack-FM“, the tenure there would include the syndicated “Cruisin’ America” from 1985 until 1992 and hosting Wednesday and Saturday night shows in New York which would be the same dayparts he would anchor for SiriusXM.
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Prior to his show on Sirius XM he was known for his time at WCBS-FM and WABC-AM.
 
radioman148 said:
I wonder if he chose to leave or was pushed out? Good luck to Cousin Brucie whatever he chooses to do.
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My first thought was that Brucie was retiring, but SXM had a disastrous advertising decline last quarter, so this could be a cost-cutting move. (60s on 6 is commercial-free, but the advertising on the news, talk and sports channels supplies the revenue necessary to keep it that way.) If advertising doesn't bounce back to pre-virus levels, no SXM personality is safe from the ax, save for the royally compensated Howard Stern, around whom the whole business model seems to revolve.
 
Here's a post from his Facebook page:

A Message From The Cuz....
Cousins, I know that this is a very
trying time for all of us. I have been reading your Posts on the Bulletin Boards. Thank you, Thank you for your sensitivity and your good wishes. Let me assure you once again - I Am Not Retiring. After Jodie and I take some time to relax - I promise you that we will be together again on the Radio. By the way, Jodie and I are both in good health and we are looking forward to this next adventure. Coming Soon !!!
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Most of the press reports use the word "retire" in their headlines. He says clearly he is not retiring. He says he was offered a new contract at Sirius and he turned it down. Right now, he does two shows a week. He hasn't said if that's too much or too little. But obviously we'll find out more after Saturday's show.
 
TheBigA said:
Here's a post from his Facebook page:



Most of the press reports use the word "retire" in their headlines. He says clearly he is not retiring. He says he was offered a new contract at Sirius and he turned it down. Right now, he does two shows a week. He hasn't said if that's too much or too little. But obviously we'll find out more after Saturday's show.
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Most long time radio personalities use the "not retiring" words when they are forced off a gig. I think it's their hope to be back on the air. Something that "Brucie" loves to do. I hope he gets the opportunity.
 
Cousin" Brucie is BACK!

I heard on Howard Stern last week that Cousin' Brucie is going to start a morning radio show soon on WABC AM. Short "Retirement" and he's back to an old gig.
 
radioman148 said:
It's an evening show on Saturday nights on WABC.
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Wonder if "Cuz" will bring back "Music Radio 77"'s "Chime Time"...?!
".....Markin' the mid-town Manhattan mercury at seven-seven --- seventy-seven -- W --- A ----B --- C ---- Dee-grees...."!!:)
One can always hope......
It'll be NICE to hear a real "Blast From the Past" --- back in the saddle again!!
Ummmm....Did I mention....I'm a "Brucie" fan???!!!
 
Oldie919 said:
Wonder if "Cuz" will bring back "Music Radio 77"'s "Chime Time"...?!
".....Markin' the mid-town Manhattan mercury at seven-seven --- seventy-seven -- W --- A ----B --- C ---- Dee-grees...."!!:)
One can always hope......
It'll be NICE to hear a real "Blast From the Past" --- back in the saddle again!!
Ummmm....Did I mention....I'm a "Brucie" fan???!!!
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Bruce has mentioned that he will have all his personal jingles. I also am curious if they will play the WABC jingles from the time he was there including the famous chime time jingle. I guess we'll find out on Sept 5.
 
TheBigA said:
The company that created them is still in business, and he can relicense them if he's so inclined.
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I've recorded many a jingle package, going back to the 60's. None has had an expiration date or any prohibition for continued use should the owner change.

I believe, from some old KHJ stuff that was still around when I got there in the 90's, that the custom jingles were on a strange lease plan that charged an annual fee if there were no package updating in a period of time. I did not see the Johnny Mann contracts, just some correspondence.
 
DavidEduardo said:
I've recorded many a jingle package, going back to the 60's. None has had an expiration date or any prohibition for continued use should the owner change.
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Correct that they don't expire but someone has ownership. It may be ABC and now Cumulus. It may be PAMS or JAM Productions. But someone owns those jingles.
 
TheBigA said:
Correct that they don't expire but someone has ownership. It may be ABC and now Cumulus. It may be PAMS or JAM Productions. But someone owns those jingles.
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So are you saying that WABC would have to pay "someone" to use those jingles from the 60s that Bruce doesn't possess?
 
radioman148 said:
So are you saying that WABC would have to pay "someone" to use those jingles from the 60s that Bruce doesn't possess?
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Most likely yes. The original WABC jingles, according to Rick Sklar, were created by PAMS jingle house in Dallas. That company is still in business. It was purchased 30 years ago by Jonathan Wolfort of JAM Productions. They own the copyrights.

https://www.jingles.com

Now perhaps Bruce at some point bought his own jingles or worked with JAM to recreate jingles that were similar to the originals. I don't know. We'll all find out when the show begins. I imagine the NY Post will be interviewing him at some point to promote the new show.
 
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TheBigA said:
Correct that they don't expire but someone has ownership. It may be ABC and now Cumulus. It may be PAMS or JAM Productions. But someone owns those jingles.
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Yes, WABC in New York bought the jingles for use on that station. The station still exists.

Unless the contract had an unusual annual renewal fee or an expiration, neither of which I have seen for jingles even in the same market, then they can use them forever. I went through three major changes of ownership as Cecil Heftel's stations merged and then were sold and then sold again. No jingle package had to be re-licensed as they continued to be used on the same station and the same dial positions and the same market.

On the other hand, I suspect that Jonathan Wolfert and JAM would be delighted to hear a station using jingles again and would likely be thrilled if they used his.
 
DavidEduardo said:
Unless the contract had an unusual annual renewal fee or an expiration, neither of which I have seen for jingles even in the same market, then they can use them forever.
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That would require a line in the contract that says "in perpetuity." Don't know if that exists in this one. The license may or may not have transferred through the two bankruptcies. It's not as simple as it might seem.
 
TheBigA said:
Most likely yes. The original WABC jingles, according to Rick Sklar, were created by PAMS jingle house in Dallas. That company is still in business. It was purchased 30 years ago by Jonathan Wolfort of JAM Productions. They own the copyrights.

https://www.jingles.com

Now perhaps Bruce at some point bought his own jingles or worked with JAM to recreate jingles that were similar to the originals. I don't know. We'll all find out when the show begins. I imagine the NY Post will be interviewing him at some point to promote the new show.
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Well Bruce must own his own jingles because he used them on Sirius/XM all the years he was there. This includes the "Go Go Cousin Brucie" jingle recorded for him in 1965 by the Four Seasons, and the "Cousin Brucie yell" that he started using in 1963 on WABC.
 
TheBigA said:
That would require a line in the contract that says "in perpetuity." Don't know if that exists in this one. The license may or may not have transferred through the two bankruptcies. It's not as simple as it might seem.
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Yet the absence of a perpetuity clause coupled with no other restriction or fee gives de facto perpetuity.
 
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