Cox Radio Stations To Be Acquired By Apollo’s New Cox Media Group, 97X to be divested

[Wimmmex]

EMF's formats are not automated. They are live.

I was under the impression that they are voice-tracked.

 

[davideduardo]

I was under the impression that they are voice-tracked.

I believe they are live; they do not even delay them to compensate for time zones.

 

[FrankF]

EMF's formats are not automated. They are live. They are, though, a network with the same live shows on every station everywhere, from San Juan to Pago Pago.

WPOZ is a kind of ornery operation... for a number of years they would not encode for the PPM, making Orlando seem to have the lowest average PUR of any PPM market. They finally changed their mind, but I don't look at them as good members of the broadcast community.

That said, in the three Spring months, WPOZ averaged at a 4.8 share, and the hip-hop subchannel and translator had a 0.6 (the only subchannel to show).

Like you said EMF's music formats are live, but they're not local. WPOZ's live and local I believe 24/7. K-Love and/or Air 1 wouldn't have a chance if they came into town.

I'm also not too thrilled that they don't encode, but that's been discussed before. But are you saying they're encoding again? Funny thing is in the diary markets around Central Florida, (you may already know Melbourne-Titusville & Gainesville-Ocala), they still show up.

Back before they stopped encoding I could have sworn their rock station was making the books right before they dropped that translator in favor of the Gospel format. Speaking of that, I believe I had commented on a thread once that the Gospel HD subchannel/translator actually beat out some full power FM music stations one month.

 

[davideduardo]

Like you said EMF's music formats are live, but they're not local. WPOZ's live and local I believe 24/7. K-Love and/or Air 1 wouldn't have a chance if they came into town.

If that were true, we would not have national TV talk and variety shows such as Ellen, the late-night network shows, The View and all the rest. We'd have local shows.

In Atlanta, long established "The Fish" has gone from a 5.8 in Spring of 2019 to a 4.0 this Spring as KLove gradually "converts" listeners. The extensive services that EMF provides, right down to call-in phone counseling, are very strong listener magnets among the target audience.

I'm also not too thrilled that they don't encode, but that's been discussed before. But are you saying they're encoding again? Funny thing is in the diary markets around Central Florida, (you may already know Melbourne-Titusville & Gainesville-Ocala), they still show up.

Yes, they encode now. They show in the subscriber PPM data.

Back before they stopped encoding I could have sworn their rock station was making the books right before they dropped that translator in favor of the Gospel format. Speaking of that, I believe I had commented on a thread once that the Gospel HD sub-channel/translator actually beat out some full power FM music stations one month.

A translator, when the signal covers most of the prospective audience, can do perfectly well. For example, if a market has an HDHA and/or an HDBA, and the translator covers one well, an Hispanic or Black targeted format can do amazingly well if it is centered in the differential survey technique area.