Most all-news stations advertise themselves to listen "3, 4, 5 times a day" (680 in Toronto is a great example). Wonder if WYAY would do the same?gregg75 said:
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Cumulus Announces an All-News Station on 106.7: To Debut Mid-May
- Thread starter wpb1999
- Start date
My radio just tuned to 106.7 for the last time,sad when you think of all the great times with Y106/Eagle.
Good news. Atlanta needs an all-news station. Wonder if it'll be 24/7. 106.7 has a really good signal. It carries farther east than the other Atlanta FMs due to its transmitter.
I've heard it as far E as Thomson, GA before Columbia cuts in.
They possibly could do a news network for at least the Southeast supplying their stations.
Charleston, who had like a five-person news staff at WTMA a decade ago, is down to four or five people working the entire station. The morning news except for the local talk bits is mostly state or national bits. Columbia doesn't even have that many working at WISW.
Sad that oldies will be gone again (3 times in less than a decade) but this is important. WSB needs a rival.
I've heard it as far E as Thomson, GA before Columbia cuts in.
They possibly could do a news network for at least the Southeast supplying their stations.
Charleston, who had like a five-person news staff at WTMA a decade ago, is down to four or five people working the entire station. The morning news except for the local talk bits is mostly state or national bits. Columbia doesn't even have that many working at WISW.
Sad that oldies will be gone again (3 times in less than a decade) but this is important. WSB needs a rival.
Ya know..even if 106.7 is EVERYONE'S second favorite station..they would automatically be NUMBER 1..
If everyone listening to radio tuned to 106.7 for 10 minutes as has been posted....think about it
If everyone listening to radio tuned to 106.7 for 10 minutes as has been posted....think about it
For all of Cumulus' faults (and there are many), you have to give them props for at least attempting this. We all know there are many less-expensive formats that they could attempt which is typically their M.O. And it's risky too, which is unlike Cumulus. I actually hope it works. I like the idea of an all news station in Atlanta which, as Rodney pointed out, will probably be more of a hub for a national brand.
My first though was, Will Cumulus try to lure any Cox/WSB personalities or even some WGST voices for the new 106.7 and/or Atlanta news hub? Then I wondered if any CNN reporters/anchors would be allowed to work for both CNN and Cumulus if there isn't a CNN tie-in.
I was confused at first by the launch of WCOA 100.7 FM in Pensacola with overlapping coverage of Mobile, AL and Fort Walton Beach, FL (and to a lesser extent Biloxi, MS) because they can't carry the top talk shows due to existing contracts with stations in those other markets. Now that I see they are moving into the News Radio business with the base in Atlanta, it all makes sense. I'm now guessing WCOA-FM 100.7 Pensacola/Mobile was launched to work the bugs out before they go whole hog in Atlanta.
I guess we can expect Cumulus to launch Class C FM News/Talk stations in several larger and mid-sized markets soon, especially in Georgia, Bama, The Carolinas, Tennessee and Louisiana.
I was confused at first by the launch of WCOA 100.7 FM in Pensacola with overlapping coverage of Mobile, AL and Fort Walton Beach, FL (and to a lesser extent Biloxi, MS) because they can't carry the top talk shows due to existing contracts with stations in those other markets. Now that I see they are moving into the News Radio business with the base in Atlanta, it all makes sense. I'm now guessing WCOA-FM 100.7 Pensacola/Mobile was launched to work the bugs out before they go whole hog in Atlanta.
I guess we can expect Cumulus to launch Class C FM News/Talk stations in several larger and mid-sized markets soon, especially in Georgia, Bama, The Carolinas, Tennessee and Louisiana.
I think that all news 1067 will be a moderately successful venture that will definitely cause WSB and to a lesser extent WGST to make some serious changes. hopefully, the mistakes that Ring Radio made with 680 WCNN will not be repeated. Carefully executed, All News 1067 can maybe be in the #6-#10 range in the Arbitron Ratings, but I dont see anything above #6
Think this one through, now: back when Bob Neil was running things at Cox, and had amazing research to help move product decisions, ask yourself--if there was a true hole to be filled by "all news", and with the Cox resources already in place...don't you think he would have made a move in this direction years ago?
Could CBS put classic hits on 92.9? CBS can pull it off much better than Clear Channel, Citadel, or Cumulus did.
Will this finally make CC put WGST on FM?
Will this finally make CC put WGST on FM?
ck dexter haven said:
I think Cumulus looked at the billing for WTOP,WBBM, etc.
I, too, wonder if this decision is research based or is it a "gut call" by Cumulus. Hard to believe Lew is going to spend the dollars to put up a real all news format.
Jezz what Cumulus. what not happy with Metro/Total Traffic, Not Happy with ABC/CBS/Fox and what ever other national news radio providing service is left these days besides the 3 above choices.wpb1999 said:
When Neil was running Cox, he was privvy to research which showed WSB as the perceived news station in Atlanta. Although it's softened a bit, that perception still exists; even though it's a talker, not a news operation. But, a new all news will have to overcome that perception among the listening public. It will be interesting to watch this unfold.
Cumulus does own ABC News now. So they can use ABC on the new station.
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