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Cumulus Media’s Westwood One will launch a 24/7 Soft AC network on Monday, July 11.

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“Lite AC” will be programmed by Cheri Marquart, the VP/Programming for Contemporary Formats, and Director of Operations Jonathan Steele. It will offer an AC format in between the company’s Adult Standards and Mainstream AC networks with core artists including Adele, Billy Joel, Celine Dion, Chicago, Elton John, Fleetwood Mac, Hall & Oates, Michael Bublé and Whitney Houston.


Wondering what station will pick up the new format ?

https://radioinsight.com/blog/headlines/106844/westwood-one-to-launch-soft-ac-network/
 
The 24/7 formats are primarily in small markets, and this mix would appeal to your average small market owner who thinks that Katy Perry is too edgy for their audience.
 
johndavis said:
The 24/7 formats are primarily in small markets, and this mix would appeal to your average small market owner who thinks that Katy Perry is too edgy for their audience.
Click to expand...

I wonder if any of the small market stations in Long Island might pick up this format.
 
I only see this working in selected markets (possibly smaller markets/older demos) I just don't see many affiliates taking the plunge unless it is a little more gold based than the core artists listed.

The problem with most 24 hour formats is a bland rotation, and the same songs fill the 3.5 minute breaks. Plus commercial overload filling those windows (a field day for the ad council people).

On the other hand, I know many operators that don't want to be bothered with programming, and a feed works for them (and many are successful with it). or use a feed to provide programming for a 3rd or 4th station in a cluster.

So I guess there are pro and cons.
 
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