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Cumulusjobs.com: Where a lousy radio station is only a radio away

C

caller10

OK I keep hearing on Q100 (and for that matter 99x and even caught it on Cumulus' Z102 Savannah) promoting this "Cumulusjobs.com, where a better job is only a click away."

I even heard Phone Hottie Wendy tonight plugging it over the intro of Gwen Stefani "Sweet Escape". Cumulus, this is cheapening the whole positioning of your brands! I don't know whether Q100 is "Atlanta's #1 Top 40 Station" or are they "Cumulusjobs.com: Where a better job is only a click away"?

Maybe Q100 should have their contest winners instead of shouting "All The Hits Q100!" should now instead be conditioned to say "Cumulusjobs.com! Where a better job is only a click away!"

This is a new low for corporate radio IMHO. What's next? Maybe Cumulus will direct their PDs to get those top of the hour beds out of their jingle packages, and have their jocks all say something like "It's straight up 8 o'clock and this is Phone Hottie Wendy rolling ten songs in a row on Q100. Go to Cumulusjobs.com: Where a better job is only a click away!" <jingle out>

http://www.cumulusjobs.com/16/seekers/index.aspx
 
Not a cheapening of anything, but it self-brands an additional stram of revenue to their owner.

The station I was at 10+ years ago invested in several 976 numbers (remember those?) and promoted them heavily on the air.

Just a while ago, I was at a station that promoted its obituary line rather heavily!

The only difference today with the jobs board is that instead of the station branding it, it is their parent company (revenue directly to them, bypassing the station revenue pot) and it is not a phone line, but an internet site.

Just wait until you can text to the station from your phone and get their jingles as ringtones! ;D

Revenue to the station in the digiatal age!
 
Wow, at high noon the Atlanta board has three topics in the top 10 of Radio-Info.com's "Most Popular Topics Of The Last 3 Hours. And two of them are about Q100!

I wonder how this affects .... uh .... well you know.
 
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