Dallas-Fort Worth Radio Ratings November 2022

[pjc1961]

For the survey period covering Thu. October 13 thru Wed. November 9
(thus, not much - if any - holiday programming present).
KZPS rises to #1 with a 6.5 share.

Age 6+ overall: RadioInsight Dallas-Fort Worth Radio Ratings November 2022 (goes back to June 2022)

AllAccess.com demo rankings for 25-54, 18-34 + 18-49: Scroll down to see Dallas-Fort Worth market

25-54: 1. KZPS 2. KLNO 3. KHKS 4. KPLX (up from #10) 5. KDGE T6. KVIL T6. KRNB
18-34: 1. KVIL 2. KHKS T3. KPLX T3. KKDA T3. KDGE (up from #10) 6. KLNO
18-49: 1. KLNO 2. KDGE 3. KVIL 4. KRNB 5. KPLX T6. KMVK T6. KJKK 8. KHKS

 

[Mediafrog+]

Gotta love the resurrection of KVIL. Everyone was writing its obituary not that long ago.

Always amazes me to see how much better rimshot KRNB does than sibling KKDA, which is on a Cedar Hill stick.

And what has happened to KLTY in recent times? It used to be near the top of the market. Even accounting for KAWA and KCBI, where have the listeners gone?

 

[101tm]

That’s not good for 97.1.

(I know, give it 2-3 years, numbers don’t matter)

 

[victorres43]

KLUV #3 in 6+, yet not even Top 6 in 25-54, much less 18-34 or 18-49. I doubt anyone can call KLUV a geriatric station though. May be tricky to fine-tune the station, considering that KJKK isn't that leftfield for a commercial station. (Note that KJKK isn't Top 6 in either 18-34 or 18-49.)

KHKS Top 3 in 25-54, but only #8 in 18-49. Hmm...

KDMX is NOW an underperformer. Like #18 in 6+. It's not as if Hot ACs usually perform that badly; just look at WKTU or KBIG.

Cumulus is probably making some substantial cash with KLIF-FM as a Top 40. Otherwise, they would likely place WBAP on 93.3. (Granted, WBAP's target doesn't usually reside in the central parts of the Metroplex, but I could imagine many listeners would prefer a little static to whatever is going on in the AM band.)

 

[Loverofradio]

That’s not good for 97.1.

(I know, give it 2-3 years, numbers don’t matter)

It’s hard to take the station seriously when the name of their old format is on the new format’s Facebook page. I understand “it’s a slow growth”. But certain things should be tightened up by now. Plus still no PD? None of this makes sense

 

[salemjedi54]

It’s hard to take the station seriously when the name of their old format is on the new format’s Facebook page. I understand “it’s a slow growth”. But certain things should be tightened up by now. Plus still no PD? None of this makes sense

Maybe Rhyner is the DeFacto Program Director? Who knows at this point?

 

[macattack]

KNTU is up to an 0.4. Baby steps.

 

[CassChopper96]

What happend to KDMX

 

[Loverofradio]

Maybe Rhyner is the DeFacto Program Director? Who knows at this point?

I just feel no market research or any kind of research was done before the flip. I’m really starting to wonder if ihm said, ”screw it. let’s just try talk for the heck of it and let’s try to be edgy and say we’re not a sports station. That’s how we’ll win!”

 

[b-turner]

Seems to me Rhyner is the PD at the moment. He's calling the shots.

I guess there wasn't much on the books for this quarter and little chance for much more, so the flip was timed as it was. I suspect it will come together at a faster pace in the coming weeks. In such markets you just don't toss something against the wall and hope it sticks. We just don't know the plan.

 

[101tm]

KLUV #3 in 6+, yet not even Top 6 in 25-54, much less 18-34 or 18-49. I doubt anyone can call KLUV a geriatric station though. May be tricky to fine-tune the station, considering that KJKK isn't that leftfield for a commercial station. (Note that KJKK isn't Top 6 in either 18-34 or 18-49.)

KHKS Top 3 in 25-54, but only #8 in 18-49. Hmm...

KDMX is NOW an underperformer. Like #18 in 6+. It's not as if Hot ACs usually perform that badly; just look at WKTU or KBIG.

Cumulus is probably making some substantial cash with KLIF-FM as a Top 40. Otherwise, they would likely place WBAP on 93.3. (Granted, WBAP's target doesn't usually reside in the central parts of the Metroplex, but I could imagine many listeners would prefer a little static to whatever is going on in the AM band.)

I’ve wondered for a while if KLUV could be a candidate to become “BIG 98.7”…

 

[AceBiscuits]

I just feel no market research or any kind of research was done before the flip. I’m really starting to wonder if ihm said, ”screw it. let’s just try talk for the heck of it and let’s try to be edgy and say we’re not a sports station. That’s how we’ll win!”

I doubt that strongly. When it comes to major markets, iHeart doesn't make a move without heavily researching and planning it out, and it is obvious that they are trying to invest/carve a niche out of Dallas radio.

I think it is way too early to pass judgment on a format that is still in relative infancy. New programming and hosts are still being introduced and a PD is still not named, which means it is likely being managed by whoever oversees programming/operations for the cluster at this time-- which isn't unheard of, a number of format launches come to mind where a PD was not instantly hired. I figure in the new year, a PD will be named-- probably with experience of what the vision of this station should be-- and it could start seeing success.

 

[TheBigA]

I think it is way too early to pass judgment on a format that is still in relative infancy. New programming and hosts are still being introduced and a PD is still not named,

At the same time there's a new market manager who was moved in from Detroit. He's likely still getting his bearings.

 

[MarkW]

Cumulus is probably making some substantial cash with KLIF-FM as a Top 40.

Highly unlikely. They just don't want to invest much time, energy or expense on a different format for a disadvantaged signal that might always be a poor performer. Wouldn't even surprise me if they are quietly looking to divest 93.3.

As for KDMX, I suspect iHM looks at that station, plus Star, plus Kiss in tandem. KHKS and KDGE are both performing very well. There are many markets where AC is outperforming Hot AC right now in key demo ratings. When Hot AC starts putting out better music, some of 102.1's share will drift back to 102.9.

I'm happy to see KPLX doing so well across the board.

 

[b-turner]

Seems to me The Freak is not a sports talk station so I too doubt it will take over the sports talkers. That's about like saying a CHR station was going to overtake a couple of country stations. The CHR isn't trying to and the country stations are not worried.

 

[victorres43]

Highly unlikely. They just don't want to invest much time, energy or expense on a different format for a disadvantaged signal that might always be a poor performer. Wouldn't even surprise me if they are quietly looking to divest 93.3.

As for KDMX, I suspect iHM looks at that station, plus Star, plus Kiss in tandem. KHKS and KDGE are both performing very well. There are many markets where AC is outperforming Hot AC right now in key demo ratings. When Hot AC starts putting out better music, some of 102.1's share will drift back to 102.9.

I'm happy to see KPLX doing so well across the board.

Wouldn't Hot ACs share some currents with CHRs? And KDMX had substantial ratings not too long ago.

As for KLIF-FM, I wouldn't rule out a WBAP simulcast. In Philly, KYW is simulcast on 103.9, which is only an A signal. So a bit fuzzy in the outer suburbs, but certainly not impossible to receive in a car. (Though, in WPHI's case, the signal may receive interference from WAEB the closer one gets to Allentown.)

I’ve wondered for a while if KLUV could be a candidate to become “BIG 98.7”…

It's Audacy, so knowing them, it's likely. They have to be careful not to be too rock leaning to overlap Jack FM.

That’s not good for 97.1.

(I know, give it 2-3 years, numbers don’t matter)

Well, it took time for KJR-FM to have salvagable ratings. Note that sports/talk stations bill highly, even if the ratings are not amazing. WFAN is said to be a good example of this.

 

[jt99]

I feel like the increasing popularity of country music with young women and the decreased distinctiveness between the currents at CHR/Pop and Hot AC may be leading those who want current music that isn't pop/rhythmic to listen to Country radio. Plus, with AC having 2000s and 2010s material covered for those who don't like much current music, that may be leaving Hot AC in no man's land in certain markets.

As for KLUV, perhaps they're still doing fairly well in the 35-54 target? They're one of the very few Audacy Classic Hits stations that they haven't made much of an adjustment to over the past year or so, musically speaking, though KJKK probably makes that very difficult.

 

[victorres43]

I feel like the increasing popularity of country music with young women and the decreased distinctiveness between the currents at CHR/Pop and Hot AC may be leading those who want current music that isn't pop/rhythmic to listen to Country radio. Plus, with AC having 2000s and 2010s material covered for those who don't like much current music, that may be leaving Hot AC in no man's land in certain markets.

As for KLUV, perhaps they're still doing fairly well in the 35-54 target? They're one of the very few Audacy Classic Hits stations that they haven't made much of an adjustment to over the past year or so, musically speaking, though KJKK probably makes that very difficult.

Some Hot ACs may play more 90s/2000s throwbacks, when their sister ACs play a lot of 80s. KDMX is not a current-intensive Hot AC, as far as I know.

KLUV is lagging well behind KZPS. KLUV can't be rhythmic-friendly like the WOGL of old (given DFW's musical appetite), yet it can't be more rock as they will run over KJKK, which plays a good amount of 80s/90s rock.

 

[101tm]

I’m clueless of the demos, but putting WBAP on 93.3 seems like it would be a bad idea. You’re eliminating a revenue stream from an extra format (Hot), and trading in a MUCH more demographically friendly station to simulcast one that’s heavily 55+. Stations like KYW are a bit of a different animal as they’re all News, heavy 55+ but more likely to get listeners that wouldn’t tune to AM. The listeners WBAP and its flavor of talk attract are likely content with AM, especially on a blowtorch like WBAP where the signal is strong enough to still overcome most interference.

The consensus seems to be that placing a talk station on FM can stop the bleeding if the station is falling off a cliff or to save the audience if AM is affecting it retaining listeners. But I don’t think putting an increasingly aging format on a FM signal that’s making its own money is the best idea right now.

WBAP has had an FM simulcast on 96.7 in the late 00s (way better signal for the format than 93.3), but they didn’t go to any moves to keep an FM simulcast for it back then when they put Ticket on 96.7 and 820 went back to AM only. So I’m sure they already have an idea of how an FM simulcast would perform. If there were significant upsides I think we would have seen the simulcast move from 96.7 to 93.3 when it was already on FM (or BAP stay on 96.7 and Ticket go to 93.3), or well before now.

 

[101tm]

Some Hot ACs may play more 90s/2000s throwbacks, when their sister ACs play a lot of 80s. KDMX is not a current-intensive Hot AC, as far as I know.

KLUV is lagging well behind KZPS. KLUV can't be rhythmic-friendly like the WOGL of old (given DFW's musical appetite), yet it can't be more rock as they will run over KJKK, which plays a good amount of 80s/90s rock.

I knew a day would eventually be coming that 98.7 gets shoehorned by 100.3. Back when 100.3 first flipped to Jack there were clear distinctions between classic and adult hits. Classic hits was going to be later 60s-early 80s mostly pop oldies. Adult hits/Jack was going to be 70s/80s/90s+ “we play anything” but an emphasis on 80s rock. Classic hits has evolved but adult hits is still pretty much in the same place (you may not hear 60s or as much 70s now), so you have two formats that are different yet share a lot of audience.

It’s still working in LA. KRTH is definitely a rock leaning classic hits station, while KCBS is a rock friendly adult hits station. KLUV is already pretty rock leaning for a classic hits station (as per Audacy norm), but if they went the WOGL direction of adding tracks like “Better Man” that’s stating to get in Jack territory pretty heavily. It’s definitely becoming a much more narrow line to walk.

If KLUV did go BIG, it’d probably be a lot more like the Phoenix station than Philadelphia.