Dallas-Ft. Worth Arbitron Radio Ratings: February 2012

[davideduardo]

When the Marcos Rodriguez, Sr. family owned all but one of the Spanish language stations, they never showed up either.

Don't you think it might be that, at the time, the Hispanic population of Dallas-Ft. Worth was about a quarter of what it is now, and the programming on those stations, for the most part, was not "a ratings getter?"

70's and 80's Spanish language programming in secondary Hispanic markets was, for the most part, rustic.

 

[davideduardo]

The in tab for DFW is crazy low for a pop. of 5.2 million there aren't 5000 meters in the market.

The average number of daily in-tab meters during 2011 was 1,500. The measure of a metered or a panel sample is not how many are "signed up" but how many participate each day.

If broadcasters want a larger sample, Arbitron would be more than pleased to increase sample with an appropriate increase in costs. Sample size is nearly always a meeting between tolerable margin of error and the cost of reducing the margin of error. What you have now is what broadcasters are willing to pay for.

 

[Sgt. Hans G. Schultz]

When the Marcos Rodriguez, Sr. family owned all but one of the Spanish language stations, they never showed up either.

Don't you think it might be that, at the time, the Hispanic population of Dallas-Ft. Worth was about a quarter of what it is now, and the programming on those stations, for the most part, was not "a ratings getter?"

70's and 80's Spanish language programming in secondary Hispanic markets was, for the most part, rustic.

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Not at all! I think it might be, at that time, the diaries were in use... and printed in English. Most Spanish speaking members of the community did not receive them and if they did, most of them could not read them. I would guess 90 to 95% of the people listening to Spanish language programming at the time were listening to one of the Rodriguez stations. There was only one station that did not belong to them. Those who could speak only Spanish were the people who listened. Although there are many more now (not Spanish speaking only but all who speak both Spanish and English), even then there were many THOUSANDS of listeners (which should have shown in the ratings) for which arbitron could not account due to the language issue.

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[Bob LaBlah]

From Allaccess P18-49: KSCS, 14.6% / #9 to #3

Isn't it kind of embarrassing for KSCS's remaining Citadel staff?

Did they have it THAT wrong ?

Two points here:

First, the "existing staff" had been working hard since way back in 2011 and from September up to the present month had shown an increase in that demo. While the January to February increase was just over a half-point, the total increase over seven months has been just under two full points.

Second, the change in rank has as much to do with other stations, like KZPS and KVIL and KDGE and KDMX losing share in that demo, thus making any station with a gain look all the better.

What you have here is good, solid, competent programming and a good, solid, competent PD making small, month after month gains while at the same time other stations have not "held the fort" on their own shares.

Reading anything else into this is just not the proper conclusion and not supported by the facts, particularly when we note the overall decrease in sister station KPLX.

I guess that was kind of my point in that there have been considerable gains since the closing.

Are the two stations for the most part autonomous in regards to programming? (idk) - how odd is that for Cumulus?

And didn't KPLX decided to skew a little more Gold or no ? Not rhetorical I seriously don't know.

Surely fair to say that even when they weren't under the same roof there were limitations to what could be done because of the impending sale.