There are two formats that Clear Channel does really really well and competing against them is tough and particularly tough with a CC heritage station in the format. CHR and Country.
Why? Whatever we can say about their all-voicetracked all the time practices, CC runs a tight, heavily researched list and throws its nationwide access to artists and promotions into it.
If you are a newcomer, you only take down a heritage station when they make mistakes. In both these formats, CC simply does not make mistakes. They are tight and stay tight.
I don't hear any of that on WWNQ. If they want to do the "we're local" thing, they are going to have to have an out of towner get up to speed really quickly, because J. R. epitomizes local.
I speculate Reese will be doing mornings, I mistyped in my original post.