Well, I appreciate the approach of "typical" radio station value that Kmagrill took. It's very clear! I also think most of "us" know that PC and parts of the Panhandle are special circumstance markets. When I look at the value of various radio properties, I take a more logical approach and have to weigh in the market conditions. Number of signals, power of the major clusters, other forms of media that share the dollars, seasonal business aspects, and then evaluate the multiples. In this stations case, it's tough. A ton spent on equipment (and it's quality), actual goodwill, potential profits vs. signal strength. This station has no long term track record, rather it actually would probably have a negative multiple and all the good equipment, while nice, doesn't bring listeners and ad dollars. Therefore, I would have to consider the investment and dollars spent building the station to a point of POSSIBLE profitable status after actually buying it. That could be $500,000! All said, my $250k guess was just a consideration for discussion purposes and if applied to the hypothetical $500,000 invested, $750,000 would be a disastrous investment into a 6kw station that might return to dark again. Lower it to $249,999.50. Haha. I think Poledo has a good point, that this may be radio, but this is business first!
