scooty430 said:
I don't think Indie fans should have to be forced to wear a monitor 24/7, remember to put it in its little charger (religiously), and withstand telemarketer-level phone calls from Arbitron people located in India...just in order to hear a station they enjoy.
What's been shown is that after an initial period of a few weeks, people adapt to carrying it. In Houston, so many people made it to the first 24 month mark last year that it was hard to recruit so many all at once and Arbitron had to create new procedures to have ne panel homes ready for "lifers" in the system.
The PPM is a hassle to wear, plain and simple, and anyone who doesn't feel like wearing one (just to benefit a big corporation) should not be faulted.
People don't feel they are doing it for a big corporation. They feel, often for the first time in their life, that they can be part of making radio better and that their opinion counts. This, by the way, is a standard "cheer lead" for all kinds of research: you can make it better, but to do that you have to participate. When you do, your vote counts!
It would be nice if our dial, owned by the public, served all of us. Not just the mass majority. That means stations like KRTH for the masses, AND stations like Indie for others. There should be 10 or 11 Indie type stations, all playing wildly different music.
Not if they don't make money. America is fascinated by lists. Letterman has made a career of ranked lists. Sports fans check team standings daily. Share of market is the key to all manner of business... Jack Welch's system said if you can't be a leader in a category, get out of it.
The US system is based on making money. Entravision spent $85 million for those stations. One would expect a decent ROI on the investment, say $7 to $10 milllion EBITDA a year. Indie barely bills the lower number, and certainly does not return more than a couple of million in BCF.
You can hardly ask people to put up money for stations, and then make less than they would get with nice secure Californie tax free munys.
Instead, we have, for example, KRTH, KLOS, Jack, KOST, KBIG, KOLA, and The Sound all playing Boston's "More Than A Feeling," probably because it's inoffensive and "tests well."
"Tests well" means listeners, in this case, in many formats, like the song. The opposite consists of songs people do not like. Why would anyone play songs people do not like?
This is supposed to be a good thing?
Absolutely. Playing what listeners want to hear is exactly what it should be.
Perhaps more public stations is a way to achieve this, or restrictions on corporations owning multiple stations in a market.
Yeah, nice stations like high wattage KPFK, which has a cume that is smaller than the AQH listenership of most of the top 10 stations in LA. If nearly nobody listens, or the listenership is smaller than the size of the staff, what has been achieved?
That is not service... it is waste.