Sound is something you can't control. Let's face it, all this subliminal crap that's being forced on the dial is invested and controled by the powers. Dance music is something they can't control and can't manipulate the mainstream. This is why no investment is being made in dance in the US. Hey, this is all politics from the way I'm seeing things.
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Denver has a new dance station...the time is now New York!
- Thread starter Jeffrey
- Start date
Politics don't have to play a role. If you build a strong web presence and have the following, the money won't be far behind. Webcasting is the future. I'd keep an eye on the debate around the Internet Radio Fairness Act going on right now in Congress. If the royalty structure changes to make success possible for online broadcasters, there's your opening. It may also bring back the performance fee debate for terrestrial radio. If the performance fee comes to fruition, say goodbye to any hope for niche formats over the air (and to quite a bit of music radio.)
Build the internet following. Get people to listen to you. If you have an audience, start direct selling, just like we do here in small markets where there isn't any agency business. You don't need agency money to be successful.
I think it's time to look forward. Where's terrestrial radio going to be in 20 years? Focus the resources on the future. That's what I'd do, at least.
Build the internet following. Get people to listen to you. If you have an audience, start direct selling, just like we do here in small markets where there isn't any agency business. You don't need agency money to be successful.
I think it's time to look forward. Where's terrestrial radio going to be in 20 years? Focus the resources on the future. That's what I'd do, at least.
I read on the Denver board that Hot 107.1's booster was frequently out of sync with the main transmitter. The interference from that is so bad, the station might as well be off the air since no one will listen. It's like how I don't listen to a station if its HD is out of sync with the analog because I can't force analog on my HD radio.
Any format on 107.1 will fail if that is the case. Even if Pot 107.1 gave out free pot to caller 107 every hour, it would fail.
Any format on 107.1 will fail if that is the case. Even if Pot 107.1 gave out free pot to caller 107 every hour, it would fail.
Nick said:
That was not the case whenever I tuned in.
It has been a while since Party 105 on LI has been mentioned on this board.
They tweaked their format a few times in recent years. Are they back to playing at least some current dance music? I am not familiar enough with the genre to be able to determine that from the recently played songs list.
Party 105 recently played: http://websvc.bdsrealtime.com/nbds.consumer.tempo/npgenlog.aspx?uid=ServiceWPTY&stnid=7398&lang=
They tweaked their format a few times in recent years. Are they back to playing at least some current dance music? I am not familiar enough with the genre to be able to determine that from the recently played songs list.
Party 105 recently played: http://websvc.bdsrealtime.com/nbds.consumer.tempo/npgenlog.aspx?uid=ServiceWPTY&stnid=7398&lang=
Nick said:
I'd chalk that up to part of the grieving process. Whenever someone loses a format they like, they have to come up with justification for why the format failed. For example: the signal wasn't good, it was the "bean counter's" fault, the suits don't understand the format, the station had too much debt, the sales guys did not know how to sell the format, advertisers area biased, corporate has an agenda, it's the haters' fault, the station was a success but it was just mismanaged.....etc, etc, etc.
Sometimes things just don't work, or are not a good fit for the marketplace, or are bad radio formats.
Mark Jeffries said:And it's almost guaranteed that if it's an AC format, the grieving on these boards will be very limited compared to other formats, especially pre-Beatles (or pre-1970) oldies, adult standards or any flavor of current-based rock formats--or dance music.
Looks like Jack-FM has returned to Denver on 107.1, plugging the hole created when KJAC took on the simulcast of ESPN 102.3.
luperm said:
Luperm,
From our perspective, we're giving facts to why things have happened. No one is mourning here, we don't have a place for a wake or burial, lol. Whatever happened had happened and we're just looking into all aspects.
Okay, let's get on the format then since we didn't cover that angle as much. The majority of you criticize dance music as being too niche. In the case of Hot 107.1, IMHO, they were being too niche on a specific genre within dance (EDM). Granted, EDM is very popular right now. Could aspects of it interspersed with other dance music elements (club, house, vocals, recurrents) work out in terms of a format? I believe so, and yes that depends on the market. Could EDM in itself sustain its own? I will admit for now...NO.
That's why when you see me post about the format, I call it "dance/EDM". Not just EDM. You need the diversity in dance music for a format like this to work out. That's why Joel Salkowitz had been successful with Hot 103/97 and Pulse 87. You couldn't just run one specific element of dance music. Looking at it from a New York perspective, there's still a house crowd here, those that are into the vocal aspect of our dance brand, and those that still love the classic freestyle and never let it go, and yes, the pop/CHR element because there are those that think of dance music as just that so, yeah you add that along with everything else. That would make it a potential success....not just branding it to one specific element within.
And yeah, that's where I don't think corporate really understands it. Yes, radio is a business and at the end of the day, all they want are numbers and revenue. I got that. I've BEEN got that
. I'm not going to diss Brian DeGrasse, the PD of Hot 107.1. I've met him at the Promo Only Summer Sessions this past year and he's a good guy. He gave it a try and unfortunately it didn't work out. A lot of us may be doing this "armchair quarterbacking" but it's just because we care about our music and perhaps we're just trying to think of different angles to go here so that when the next station launches somewhere, that it can be a success.
Thank you for your time.
luperm said:
VERY fair to say. "Dance" is a very complex format because since you have so many genres within and each market may favor one over another. That's what makes it difficult in that sense.
Let's use freestyle for example. For places like New York and Miami, freestyle still holds very strong. Even in Springfield, MA, a smaller city that has a big Latino population, people there still swear to freestyle as they have a specialty show on a non-comm there. However, and let's use Denver (and RockTheGlobe, since you are there you would have better input on this; correct me if I'm wrong), there isn't a huge demand for freestyle there (not that there aren't fans for the music in Denver, but not anywhere close to NYC/Miami) so for Hot 107.1 not to play it, it's understandable.
Likewise dubstep may be growing in popularity and places like Denver may have a following though NYC's following isn't as strong.
luperm said:
That's where the "not understanding" comes in. R&B you can cater similar to the majority of markets. The same with rock, country, CHR. But dance gets tricky in that sense because of the regionalism and what specific areas favor. And here we go on this....a station like 'KTU, the core fans don't consider it dance because we've had stations in New York, based on our past, that have gone edgier. But if you put 'KTU in a smaller city that may not have the historical background or following like NYC, then that's their dance station.
Dance is a pain to format. Tony's correct in that it is very regional. It also requires a lot of communication between the club jocks, record stores, and the phones. Additionally, the "hits" don't have nearly the shelf-life of a Rock or A/C song. I remember back in the Disco era many MDs would go nuts trying to keep their station relevant while avoiding sounding like a top 40. Keep in mind that dance, by nature, is a pop format.
I really do understand why, as a full-time format, radio avoids the format like the plague.
I really do understand why, as a full-time format, radio avoids the format like the plague.
John Waywoods said:
Maybe it's because of my heart for all of the years I ran my coalition, but I WANT IT!!!
As it is, I talk with a lot of club DJ's, record labels, industry folk, artists, what have you. It may be nuts in that sense and maybe it's nuts for me to think this but I want that fire!!
I really do! Maybe radio is "afraid", but I'm not.
Yeah....did I say what I thought I said?? lol
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