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Detroit ppm Ratings = No to Urban Radio stations

R

rapking

Guest
No urban stations in the top 10 on Detroit Radio ratings . Are there to many urban stations in Detroit ? Are Detroit Urban stations that bad ? Or is it the PPM ratings hurtful toward urban stations ?
 
It's not that the PPM is hurtful to the Urban Stations...it's that when they used Diaries, they paid more money to the minority groups to fill them out. Truth be told, they had to do more to entice them. This is no longer the case and the PPM measures actual radio listening, not recalled listening. This is making for a more accurate read of who's listening to what.
 
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