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Did Burl Ives, Vince Guaraldi and Leroy Anderson Ever Dream They'd Be Heard Every Few Hours?

Could they have ever imaged that their music would be so popular on radio every year? That songs they recorded a half-century earlier would be heard every few hours on many #1 radio stations, decades after they were gone? I'm sure Frank Sinatra, Bing Crosby, Karen Carpenter and Nat King Cole knew how popular they were so it might not surprise them to be heard multiple times a day on American radio. But Anderson, Guaraldi and Ives, not likely.

Ives had also been an actor, receiving a Best Supporting Actor Oscar in 1958, but he was no box-office heartthrob. He had a few minor hit records. He was hired to voice a role in a children's Christmas cartoon, "Rudolph The Red-Nosed Reindeer." He sang that song and "Holly Jolly Christmas." The latter is usually in the top ten most played Christmas songs and his version of Rudolph is in rotation as well. Ives died in 1995.

Leroy Anderson wrote Sleigh Ride in 1946 while in the U.S. military. His instrumental version gets played most frequently on Christmas stations. Someone else wrote lyrics to Sleigh Ride in 1950. Versions by The Ronettes, The Carpenters, Air Supply and Johnny Mathis are frequently played on Christmas stations, maybe every 90 minutes or so. Anderson died of cancer at age 66 in 1975.

And Guaraldi had some fame in Jazz circles. TV Producer Lee Mendelson liked Guaraldi's jazz and made the unusual choice to have him play the music for "A Charlie Brown Christmas" in 1965. The soundtrack sold 5 million copies and we hear "Linus and Lucy" on Christmas stations every few hours. Other songs from the half-hour TV special are also in rotation. Guaraldi died of a heart attack at age 47 in 1976.
 
Could they have ever imaged that their music would be so popular on radio every year?

The quick & easy answer is yes. They each knew they had created something that had become a beloved part of American culture, and they each profited from it while they were alive. So did Buck Ram, Mel Torme, and Irving Berlin.
 
Pretty sure they did. This is what they did for a living, they like all of us need money to eat. I can remember some artist being asked about recording a Christmas Album back in the late sixties. The question was like this, why are you a famous recording artist recording a Christmas album with all these old songs. And the answer was, Because they sell.
 
The quick & easy answer is yes. They each knew they had created something that had become a beloved part of American culture, and they each profited from it while they were alive. So did Buck Ram, Mel Torme, and Irving Berlin.
OK, so let's say some not-too-popular artist records some Christmas songs this year. Will they expect to be played every few hours on a Christmas-formatted radio station in 2074? Oh wait, will there even be radio in 2074?
 
OK, so let's say some not-too-popular artist records some Christmas songs this year. Will they expect to be played every few hours on a Christmas-formatted radio station in 2074? Oh wait, will there even be radio in 2074?

The artists you listed were popular in real time. Say what you will about Burl Ives. Rudolph was very popular when it first aired, and he was alive for 30 years after it debuted. He was associated with the cartoon and the character for the rest of his life.
 
Vince's Christmas music was amazing for a kids' show.

I heard "Linus and Lucy" this morning.
Guaraldi's music and social consciousness needs its historical context.

It's also a benefit to understand the importance of the title sponsor of the special - CocaCola - for, without them, it would not have been made.

A fifteen minute short on the subject:

 
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