Well, there are many ways in which we profit...I am a paid endorser for a certain burger chain that's in my market...of course that is at the whim of the agency and my GM to the extent he able to extend the buy. I do, however,a ctually enjoy their product, so I feel good about it. I also enjoy what I call a "celebrity discount" at a couple of area bars...nothing officially agreed to, but being a relatively well-known personality in a small market also has its perks..my salary ain't bad for my market size, but it ain't a buncha extra loot, either. So, I take what I can get without giving away air I don't own.
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Do Radio personalities personally profit from advertising?
- Thread starter SalBass
- Start date
As a mere listener, I hope to hell the jock or newsreader or talkhost actually does enjoy and use and believe in the junk, I mean, stuff they push.
We have to endure hearing the spots over and over and over and dammit, it would be nice to think they keep talking about this stuff because they actually believe in it versus it just being an extended ad buy. Which it probably is, I know.
But the flip side is that I do make note of who is endorsing what and if I find that person to be annoying -or the spot to be annoying- I'll make sure to avoid the product or store or whatever. It helps me filter out brands not even worth considering and that saves me time and money.
Example, Belinda Skelton pushing Comcast with laughable BS ad copy does nothing but make sure I'll never be a customer. Another one? Tanya Roberts pushing that "resort" in Vegas. Admittedly that's an easy one.
We have to endure hearing the spots over and over and over and dammit, it would be nice to think they keep talking about this stuff because they actually believe in it versus it just being an extended ad buy. Which it probably is, I know.
But the flip side is that I do make note of who is endorsing what and if I find that person to be annoying -or the spot to be annoying- I'll make sure to avoid the product or store or whatever. It helps me filter out brands not even worth considering and that saves me time and money.
Example, Belinda Skelton pushing Comcast with laughable BS ad copy does nothing but make sure I'll never be a customer. Another one? Tanya Roberts pushing that "resort" in Vegas. Admittedly that's an easy one.
A
amitherightcaller
Guest
I get tired of hearing all the weight loss claims. There was one person in this market who claimed to have lost 20 pounds but I know for a fact that this person was putting on weight and that went on for over 10 years. I guess it's the old "take the money and run" mentality.
A couple of years ago, I tried to negotiate an endorsement in Tampa for a product called Garden of Life Ultra. It's a probiotic, and the copy said it helps with "healthy elimination."
Well...nobody wanted to do the endorsement despite the money! Finally, we got someone from WRMM, Ann Kelly, to do it, and she did a masterful job. But I guess making money only goes so far
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Well...nobody wanted to do the endorsement despite the money! Finally, we got someone from WRMM, Ann Kelly, to do it, and she did a masterful job. But I guess making money only goes so far
.Let's also not forget that everything in live has an assigned and a perceived value. Now that radio is the corporate machine that it is, I think the endorsement structure is one of the last things that actually gives the low-on-the-totem pole talent a small measure of control. That is because the talent still, to a certain degree, has some control over their image. And, that image has real and perceived value.
This is a rudimentary analogy, but, let's look at the centerfield scoreboard at Turner Field. To the right of the mega-megatron, is a massive Wachovia ad. Is it there because the Braves love Wachovia? No, it's there because the Braves know that a crap-ton (scientific measurement just approved by the International Society of Weighing and Measuring) of people will see it over the course of a season and that Wachovia will pay a butt-load (see above) of money to have it there. Same thing. Two million eyeballs (not including the occasional TV shot) a year see the Wachovia thing. How man people a year put their ears on a product ad? It's no different, and it allows working on-air talent a way to monetize something that they own that has value. Just like if you are a wiz with tax returns, can paint a beautiful picture, can build a house, are good looking enough to get paid for people taking your picture, et. al.
Capitalism... Receiving value for something that has actual or perceived value. And, I guess I'm glad the jocks still have some latitude to make a little more money on something that they own. Their image.
This is a rudimentary analogy, but, let's look at the centerfield scoreboard at Turner Field. To the right of the mega-megatron, is a massive Wachovia ad. Is it there because the Braves love Wachovia? No, it's there because the Braves know that a crap-ton (scientific measurement just approved by the International Society of Weighing and Measuring) of people will see it over the course of a season and that Wachovia will pay a butt-load (see above) of money to have it there. Same thing. Two million eyeballs (not including the occasional TV shot) a year see the Wachovia thing. How man people a year put their ears on a product ad? It's no different, and it allows working on-air talent a way to monetize something that they own that has value. Just like if you are a wiz with tax returns, can paint a beautiful picture, can build a house, are good looking enough to get paid for people taking your picture, et. al.
Capitalism... Receiving value for something that has actual or perceived value. And, I guess I'm glad the jocks still have some latitude to make a little more money on something that they own. Their image.
Haven't you heard of Paul Harvey? Hell, John Wayne pushed smokes on TV & Radio until the FCC forced cigs off. Radio has always been a medium to sell, endorse, push products. That's why Sears created WLS (World's Largest Store).
Let the buyer beware. I know better than believe a personality. So do you. The current crop on on-air talkers are basically voice talent reading scripts. I have no problem with them getting paid to read an advertisement. Why should you?
Let the buyer beware. I know better than believe a personality. So do you. The current crop on on-air talkers are basically voice talent reading scripts. I have no problem with them getting paid to read an advertisement. Why should you?
R
RAD1
Guest
Sterotyping across the board of current on-air talents being, as you say, voice-talent script readers is wrong and misinformed (for lack of a better word)! Granted, some do it just for the money BUT not everyone and not all talents read scripts or liners. That is old-school thought! Muti-million dollar companies are paying high dollars for advertising and talent fees and there is some information talents have to say like phone numbers or web sites now to direct the buyer. BUT MOST on-air talents are not reading from "scripts", how believable is that? The talents are telling their story of using the product or service just like any person would do who rates some company or product they use or buy online for example. Believe it or not!InTIMadate said:
The worst is in our business are Agencies. They are paid by the advertiser to get them the most audience for their buck....and document it with affidavits and airchecks. The Agency reaches out to National Account Execs (not knowing the market) looking for an endorser. (Isn't there someone in the building who will sleep on a bed, eat a taco, rave about the coffee that is brought to the studio once......surely.....there is someone like that!)
It's true that talent is paid a fee to endorse a product. It is also true nationally that talent is pressured to endorse products so the Sales Dept. won't lose the buy.
It's a bonus when Personalities can be paid a fee to endorse a product they love, but that is rare.
It's true that talent is paid a fee to endorse a product. It is also true nationally that talent is pressured to endorse products so the Sales Dept. won't lose the buy.
It's a bonus when Personalities can be paid a fee to endorse a product they love, but that is rare.
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