Do the Black Keys or My Morning Jacket Deserve a Spot on the Q104

[Brooklyndon]

WRXP had repectable ratings.

And frankly, middays, and nighttime, Q delves pretty deep into lost classics and will dabble with 90s gold.

Why not try to pick up those 2-300k suburbanites who were steep in classic rock, but find the format stale without something newer and more relevant.

If you are going from Pearl Jam into The Band, why not just start playing the Racounteurs as well.

And as far as their STP selection, would it kill them to play something off tinymusic.

 

[MoldaMania182]

Do the Black Keys or My Morning Jacket Deserve a Spot on the Q104

No. Just No. That's essentially the format that killed K-Rock. For the record one more time; no.

Next.

 

[mrbrightside]

WRXP had repectable ratings.

And frankly, middays, and nighttime, Q delves pretty deep into lost classics and will dabble with 90s gold.

Why not try to pick up those 2-300k suburbanites who were steep in classic rock, but find the format stale without something newer and more relevant.

If you are going from Pearl Jam into The Band, why not just start playing the Racounteurs as well.

And as far as their STP selection, would it kill them to play something off tinymusic.

Nope, they deserve a station that plays current rock music. The four month return of RXP was a slap in the face to rock music fans.

 

[liradioisbad]

They didn't change their playlist in 2006 after K-Rock went talk.

They didn't change their playlist last year after 101.9 went all-news.

Why change this time?

 

[Brooklyndon]

Do the Black Keys or My Morning Jacket Deserve a Spot on the Q104

No. Just No. That's essentially the format that killed K-Rock. For the record one more time; no.

Next.

Are you refering to the return of WNEW they tried for a few weeks before beoming NOW? Or are you refering to the years of active rock / nu metal they played that made eveyone tune out?

 

[luperm]

Why does rock "deserve" it's own station? Radio isn't a buffet of your personal musical tastes, it's a business that attempts to generate maximum profits for station owners. It seems that owners don't subscribe to your opinion that rock "deserves" a home right now. There's a lot of good music out there that deserves a home on NY radio...unfortunately there's not enough room on the dial. Get a HD radio...there's some decent rock on the HD-2 stations.

 

[XCountry285]

If CC were smart they'd flip KTU to Alternative. It's bringing Z's ratings down majorly. There's no need for KTU honestly either make it dance or flip it it's useless. Q could work if they morph it into an Alternative or a Rocker overtime.

 

[chrocket87]

If CC were smart they'd flip KTU to Alternative. It's bringing Z's ratings down majorly. There's no need for KTU honestly either make it dance or flip it it's useless. Q could work if they morph it into an Alternative or a Rocker overtime.

Ooh! Ooh! I get to call out XCountry for his weekly "flip KTU to Alternative" nonsense. Would Alternative bill what KTU does or make up the difference for Z that KTU (one of the top 15 billers in the nation) would lose by flipping? I'm thinking no, so I doubt that CC would sacrifice that revenue. When will you learn that the objective of (commercial) radio is to put out a product that maximizes profits, not put out whatever satisfies YOUR personal tastes?

 

[mjb1124]

KTU is not going to flip to Alternative (or anything else) - as much as their format may seem redundant, it's obviously working. Power 105.1 would probably be the Clear Channel station most likely to flip if anything, but it still does decently enough and prevents Hot 97 from dominating the ratings, so even that's a long shot.

I do think that CBS ought to take a serious look at the possibility of putting Alternative on 92.3. And I do mean Alternative, not whatever K-Rock was in its last non-HD incarnation. (I wouldn't even use that branding for the hypothetical new station.) The fact that New Rock 101.9 tied 92.3 Now in the last ratings book really says something, and it could very well have jumped ahead of Now in future books. I know this is just the "beauty contest" ratings, but I can't see the Alternative format's demographics being that unfavorable. Maybe I'm missing something here, but I can't see the benefit to being a third-tier CHR (ratings-wise at least), when you can get the same numbers with a unique format that would attract some displaced male listeners along with a decent number of women.

It's also something that Cumulus should look into for 94.7, though considering the sale of WDVY, Country seems like the most likely option. Which would be fine by me - I'm not a fan of the genre, but I'd still appreciate having something different on the dial and would be happy for those who are fans.

As for the original question, I think it's a bit soon to be playing The Black Keys on Q104.3, and My Morning Jacket don't even have any real mass appeal at the moment. I could *possibly* see them sprinkling in some White Stripes or Foo Fighters, and maybe digging a bit deeper into the 90's over the next few years. But I'm sure all of this is being researched very carefully, and they're not going to be too eager to mess with what has worked for them.

 

[DToTheJ]

Doesn't Q104 have a show on Sunday nights called "Out Of The Box"? That's what such artists should be restricted to. Pearl Jam has some years on them, so yes, they're an exception.

 

[mrbrightside]

Why does rock "deserve" it's own station? Radio isn't a buffet of your personal musical tastes, it's a business that attempts to generate maximum profits for station owners. It seems that owners don't subscribe to your opinion that rock "deserves" a home right now. There's a lot of good music out there that deserves a home on NY radio...unfortunately there's not enough room on the dial. Get a HD radio...there's some decent rock on the HD-2 stations.

I say "deserve" because honestly I'm an idealist. Radio has become a disgusting business that has had its soul sucked out of it since the 1996 Telecommunications Act. The whole cluster strategy, while great for station owners, is awful for listeners.

Also, I say "deserve" because:
1)RXP was gaining ratings, when it was taken away again. 4 months on the air has to be a record for a format.
2)New York can support a rock station that is programmed correctly, like the last incarnation of RXP. The male ratings we higher the WNOW's, and they were only on the air for a short while.
3)It's bizarre that rock music that is 40-50 years old is on the radio, and new rock is not.

Most people on this board are rock haters, and dance haters. Hi Tony!

 

[reelyreal]

"become" a disgusting business? I suggest you read up on the history of radio, in particular radio prior to 1960.

There's more diversity in radio today than there was during the heyday of the big networks.

 

[PhilH]

Why does rock "deserve" it's own station? Radio isn't a buffet of your personal musical tastes, it's a business that attempts to generate maximum profits for station owners. It seems that owners don't subscribe to your opinion that rock "deserves" a home right now. There's a lot of good music out there that deserves a home on NY radio...unfortunately there's not enough room on the dial. Get a HD radio...there's some decent rock on the HD-2 stations.

I say "deserve" because honestly I'm an idealist. Radio has become a disgusting business that has had its soul sucked out of it since the 1996 Telecommunications Act. The whole cluster strategy, while great for station owners, is awful for listeners.

Also, I say "deserve" because:
1)RXP was gaining ratings, when it was taken away again. 4 months on the air has to be a record for a format.
2)New York can support a rock station that is programmed correctly, like the last incarnation of RXP. The male ratings we higher the WNOW's, and they were only on the air for a short while.
3)It's bizarre that rock music that is 40-50 years old is on the radio, and new rock is not.

Most people on this board are rock haters, and dance haters. Hi Tony!

It's fine, eventually the baby boomer/aging audience that the classic rock format caters to will die off and, eventually, big businesses who own these stations won't be able to sustain themselves. They had a chance to bring in a younger demographic but, like someone said above, the de-regulation, format streamlining, etc. just made the listening experience so awful that most people (like myself) turned away.

 

[uncamark]

Why does rock "deserve" it's own station? Radio isn't a buffet of your personal musical tastes, it's a business that attempts to generate maximum profits for station owners. It seems that owners don't subscribe to your opinion that rock "deserves" a home right now. There's a lot of good music out there that deserves a home on NY radio...unfortunately there's not enough room on the dial. Get a HD radio...there's some decent rock on the HD-2 stations.

I say "deserve" because honestly I'm an idealist. Radio has become a disgusting business that has had its soul sucked out of it since the 1996 Telecommunications Act. The whole cluster strategy, while great for station owners, is awful for listeners.

Also, I say "deserve" because:
1)RXP was gaining ratings, when it was taken away again. 4 months on the air has to be a record for a format.
2)New York can support a rock station that is programmed correctly, like the last incarnation of RXP. The male ratings we higher the WNOW's, and they were only on the air for a short while.
3)It's bizarre that rock music that is 40-50 years old is on the radio, and new rock is not.

Most people on this board are rock haters, and dance haters. Hi Tony!

It's fine, eventually the baby boomer/aging audience that the classic rock format caters to will die off and, eventually, big businesses who own these stations won't be able to sustain themselves. They had a chance to bring in a younger demographic but, like someone said above, the de-regulation, format streamlining, etc. just made the listening experience so awful that most people (like myself) turned away.

And what makes you think that Actives like you are in the majority of classic rock listeners--as if you have ever been?

 

[PhilH]

Why does rock "deserve" it's own station? Radio isn't a buffet of your personal musical tastes, it's a business that attempts to generate maximum profits for station owners. It seems that owners don't subscribe to your opinion that rock "deserves" a home right now. There's a lot of good music out there that deserves a home on NY radio...unfortunately there's not enough room on the dial. Get a HD radio...there's some decent rock on the HD-2 stations.

I say "deserve" because honestly I'm an idealist. Radio has become a disgusting business that has had its soul sucked out of it since the 1996 Telecommunications Act. The whole cluster strategy, while great for station owners, is awful for listeners.

Also, I say "deserve" because:
1)RXP was gaining ratings, when it was taken away again. 4 months on the air has to be a record for a format.
2)New York can support a rock station that is programmed correctly, like the last incarnation of RXP. The male ratings we higher the WNOW's, and they were only on the air for a short while.
3)It's bizarre that rock music that is 40-50 years old is on the radio, and new rock is not.

Most people on this board are rock haters, and dance haters. Hi Tony!

It's fine, eventually the baby boomer/aging audience that the classic rock format caters to will die off and, eventually, big businesses who own these stations won't be able to sustain themselves. They had a chance to bring in a younger demographic but, like someone said above, the de-regulation, format streamlining, etc. just made the listening experience so awful that most people (like myself) turned away.

And what makes you think that Actives like you are in the majority of classic rock listeners--as if you have ever been?

I'm not in the majority demo of classic rock listeners. Hence, like oldies, it will struggle in the future. Not as much since young rock fans like classic rock as well but, hell, radio will be all talk in 20 years anyways.