What I say is not for young eyes. I just saw a tv commercial for ky jelly with Elvis playing during it. This is obviously a commercial aimed at the 20 30 crowd, if singers like Elvis are unknown, why use it in this type of commercial?
Many commercials for everything from cars to cereal feature oldies songs that are no longer on radio for the most part? Why would advertisers use this music to target young men and woman? It would not be used if not known.
This brings about an issue I think about, you have tv networks me, antenna, this, them and the other. They all seem to run diaper, cathater, suppliments, wheelchairs and all types of products like that, are they making money?
Many of the shows on these channels are from the 50-60's and it seems that another one pops up every few weeks, how many people under 50 watch George Burns or Jack Benny? Is Perry Mason big in the 20 year old crowd? I don't think so.
Why can this be a successful model for tv and not for radio? Could they not do call to action, barter or depends commercials on radio?
If this makes money on tv, why not radio? How about holiday music, Bing Crosby, Elvis, The Carpenters, Frankie, Tony Bennet, Burl Ives and many others bring most stations more revenue and ratings in 1-2 months than a lot of them make all year.
It is people of all ages listening, the data proves that. While a station is strictly standards, oldies, classic country, jazz or blues is hard to sell it is not impossible.
You have to be creative, why not use a me tv based model for radio? People live longer now, buy cars, go on vacations, like new restaurants, use adult care items and hoverrounds, why not be the only person to reach them. Cross promote with tv station.
I agree right now that it is close to immposible to run any of these formats in the big city, is it because of age or because ad agenecies which are focused on younger folks do the selling?
I worked at a small AM station with a standards format, it is not a standards format anymore, it is now a mix of oldies dropped from FM, softer music from the 80 through today, much of which plays on FM AC and classic hits stations, current country stations, one or two standards an hour, local events, sports, weather and news in certain hours. The station is out billing the satelite ac fm. If it is impossible, how could this be?
Even if a a large city can't support a standards or oldies station could they support one or two older classics an hour?
Check out some AAA stations you are more likely to hear Johnny Cash or Elvis once in a while than on todays classic hits evolution of oldies stations. Would playing Elvis or Sammy once every couple of hours? Will the kids hit the radio with a hammer and destroy it never to listen again?
Go to a club or place where younger people "hang" and throw on the "Pina Coloda" song and tell me if you can still hear afterwords ;-]
Many commercials for everything from cars to cereal feature oldies songs that are no longer on radio for the most part? Why would advertisers use this music to target young men and woman? It would not be used if not known.
This brings about an issue I think about, you have tv networks me, antenna, this, them and the other. They all seem to run diaper, cathater, suppliments, wheelchairs and all types of products like that, are they making money?
Many of the shows on these channels are from the 50-60's and it seems that another one pops up every few weeks, how many people under 50 watch George Burns or Jack Benny? Is Perry Mason big in the 20 year old crowd? I don't think so.
Why can this be a successful model for tv and not for radio? Could they not do call to action, barter or depends commercials on radio?
If this makes money on tv, why not radio? How about holiday music, Bing Crosby, Elvis, The Carpenters, Frankie, Tony Bennet, Burl Ives and many others bring most stations more revenue and ratings in 1-2 months than a lot of them make all year.
It is people of all ages listening, the data proves that. While a station is strictly standards, oldies, classic country, jazz or blues is hard to sell it is not impossible.
You have to be creative, why not use a me tv based model for radio? People live longer now, buy cars, go on vacations, like new restaurants, use adult care items and hoverrounds, why not be the only person to reach them. Cross promote with tv station.
I agree right now that it is close to immposible to run any of these formats in the big city, is it because of age or because ad agenecies which are focused on younger folks do the selling?
I worked at a small AM station with a standards format, it is not a standards format anymore, it is now a mix of oldies dropped from FM, softer music from the 80 through today, much of which plays on FM AC and classic hits stations, current country stations, one or two standards an hour, local events, sports, weather and news in certain hours. The station is out billing the satelite ac fm. If it is impossible, how could this be?
Even if a a large city can't support a standards or oldies station could they support one or two older classics an hour?
Check out some AAA stations you are more likely to hear Johnny Cash or Elvis once in a while than on todays classic hits evolution of oldies stations. Would playing Elvis or Sammy once every couple of hours? Will the kids hit the radio with a hammer and destroy it never to listen again?
Go to a club or place where younger people "hang" and throw on the "Pina Coloda" song and tell me if you can still hear afterwords ;-]