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Does this mean Sunny is throwing in the towel with Christmas music so early in the year

K

KlassikKountry

Guest
Does this mean Sunny is throwing in the towel with Christmas music so early in the year

Yesterday they were using a liner, 10 more days until your favorite music of the 60's, 70's, 80's, etc, returns. Today it said, 9 more days.......Would this mean Sunny jumped on the music too early in the season and will not attempt it next year, or did they use the same slogan last year??
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

I think they're just promoting there normal format. Since the ratings go up when they play Christmas music, they want those people who tune in for the hoilday stuff to know what you can hear the rest of the year.

> Yesterday they were using a liner, 10 more days until your
> favorite music of the 60's, 70's, 80's, etc, returns. Today
> it said, 9 more days.......Would this mean Sunny jumped on
> the music too early in the season and will not attempt it
> next year, or did they use the same slogan last year??
>
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

> I think they're just promoting there normal format. Since
> the ratings go up when they play Christmas music, they want
> those people who tune in for the hoilday stuff to know what
> you can hear the rest of the year.
>
> > Yesterday they were using a liner, 10 more days until your
>
> > favorite music of the 60's, 70's, 80's, etc, returns.
> Today
> > it said, 9 more days.......Would this mean Sunny jumped on
>
> > the music too early in the season and will not attempt it
> > next year, or did they use the same slogan last year??
> >
>
Their ratings go UP during the Christmas season? Time to tweak the format.
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

> Their ratings go UP during the Christmas season? Time to
> tweak the format.
>
What? Why? B's ratings go up too... that makes no sense.
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

> > Their ratings go UP during the Christmas season? Time to
> > tweak the format.
> >
> What? Why? B's ratings go up too... that makes no sense.
>
What I meant was that Sunny is normally in the bottom of the ratings, but since they are able to boost their ratings during Christmas, if they tweaked their regular format during the rest of the year, perhaps their ratings would increase overall.
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

Philadelphia seems to be a strong Christmas-music market, maybe the strongest market for all-Christmas radio.

Next year, Sunny will probably start all-Christmas programming a few days earlier than they did this yea, likely on November 1st. And B won't wait until the week before Thanksgiving to respond.

I would not be surprised if, starting in 2006, both Sunny and B go all-out all-Christmas as early as the morning of November 1st. Given that both stations get a huge boost from it, they'd want to have that boost around for as long as possible.
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

> I would not be surprised if, starting in 2006, both Sunny
> and B go all-out all-Christmas as early as the morning of
> November 1st.

Within minutes of each other, perhaps? ;-)
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

LOL. I don't get why it's so hard for people to understand that Sunny is perfectly fine and not the least bit endangered by low 12+ ratings! The only thing dangerous to Sunny would be one of those new fad formats that sweep the country every few years. But I'm not even sure I think CC would be dumb enough to dump a pure moneymaker like Sunny for a fad (Jammin' Oldies, anyone?).

And Sunny's 12+ ratings increasing during the holiday book is indicative of really nothing. I have yet to hear about a station that didn't see an increase with holiday music (although I'm sure there are some anomalies somewhere). These moves are well researched: If going all-Christmas wasn't going to boost ratings, stations wouldn't do it! But that doesn't mean they're going to reconsider their regular format because of it!

In summary, all-Christmas almost always boosts the ratings, having no bearing on the real format, and Sunny doesn't need to change formats!


> > > Their ratings go UP during the Christmas season? Time
> to
> > > tweak the format.
> > >
> > What? Why? B's ratings go up too... that makes no sense.
> >
> What I meant was that Sunny is normally in the bottom of the
> ratings, but since they are able to boost their ratings
> during Christmas, if they tweaked their regular format
> during the rest of the year, perhaps their ratings would
> increase overall.
>
 
Let's Not Rush Things

This has got to be the earliest I've read speculation about when the Christmas formats will begin....less than a week before Christmas and this music has been on in the market since early November on Sunny, and the guessing has started for November 2006!
BTW...the first two trends of Fall show a slight uptick for 104.5 while B101 has gone up considerably in both trends without the x-mas music factored in for them yet. So why would they want to start in early November with 104.5 next year? See, now you've got me doing it.
Don't answer that.


> > I would not be surprised if, starting in 2006, both Sunny
> > and B go all-out all-Christmas as early as the morning of
> > November 1st.
>
> Within minutes of each other, perhaps? ;-)
>
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

> Next year, Sunny will probably start all-Christmas
> programming a few days earlier than they did this yea,
> likely on November 1st.

That is a possibility but with B101 not going all Christmas right after or before Sunny, Sunny probably has a sense of security, unless B tricks them next year by going real early.
>
> I would not be surprised if, starting in 2006, both Sunny
> and B go all-out all-Christmas as early as the morning of
> November 1st. Given that both stations get a huge boost from
> it, they'd want to have that boost around for as long as
> possible.
>

Sunny, maybe, B101, no. They won't go all Christmas on November 1st. Look at what has happend this year. B101 didn't "follow suit" after Sunny flipped to all Christmas.
 
Re: Let's Not Rush Things

My speculation was purely tongue-in-cheek. Not to mention, I always suspect Sunny to go during the first weekend of November (unless November starts during a weekend) and I think I've been right for the most part. I don't even care when B101 does it, to be honest with you. I know they get all the ratings but they're an afterthought to me where the Christmas music is concerned. Sunny's flip always marks the real beginning of the holiday season for me! (I'm a geek. So what?)

> This has got to be the earliest I've read speculation about
> when the Christmas formats will begin....less than a week
> before Christmas and this music has been on in the market
> since early November on Sunny, and the guessing has started
> for November 2006!
> BTW...the first two trends of Fall show a slight uptick for
> 104.5 while B101 has gone up considerably in both trends
> without the x-mas music factored in for them yet. So why
> would they want to start in early November with 104.5 next
> year? See, now you've got me doing it.
> Don't answer that.
>
>
> > > I would not be surprised if, starting in 2006, both
> Sunny
> > > and B go all-out all-Christmas as early as the morning
> of
> > > November 1st.
> >
> > Within minutes of each other, perhaps? ;-)
> >
>
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

LOL. I don't get why it's so hard for people to understand
> that Sunny is perfectly fine and not the least bit
> endangered by low 12+ ratings!

In radio...low ratings and "perfectly fine" don't correlate. If I were the programming director, I wouldn't look at the low ratings and think that my job security was "perfectly fine." Anyone who has ever worked in radio and seen the changes knows this fact.

The only thing dangerous to
> Sunny would be one of those new fad formats that sweep the
> country every few years.

Many people would say that "National Sports coverage" is a fad doomed to fail, but Greater Media did it with...dare I mention WPEN? And look at the latest book. The station is at an all time low.

If going all-Christmas
> wasn't going to boost ratings, stations wouldn't do it! But
> that doesn't mean they're going to reconsider their regular
> format because of it!

Why not? Stations reconsider their so called "regular formats" routinely. Especially stations that are LOW in the ratings.

In summary, all-Christmas almost always boosts the ratings,
> having no bearing on the real format, and Sunny doesn't need
> to change formats!
>
Who says it needs to change formats? WMMR has traveled up and down in the ratings for over 30 years...but not by CHANGING the format...but by TWEAKING it.

I think the same principles could apply to Sunny. Personally, I like the format...that in itself tells me that it's probably not going to last. Whenever I like a format, it usually ends. Maybe it's me.
 
Re: Does this mean Sunny is throwing in the towel with Christmas music so early in the year

> LOL. I don't get why it's so hard for people to understand
> > that Sunny is perfectly fine and not the least bit
> > endangered by low 12+ ratings!
>
> In radio...low ratings and "perfectly fine" don't correlate.
> If I were the programming director, I wouldn't look at the
> low ratings and think that my job security was "perfectly
> fine." Anyone who has ever worked in radio and seen the
> changes knows this fact.

There's no doubt that "low ratings" and "perfectly fine" don't correlate but people here are talking about 12+ numbers which are completely meaningless. And even if Sunny isn't pulling gangbusters numbers in the demo, it's so cheap to run, it would still take more than a measley rating to pull the plug. As long as CC can sell it--and can't come up with something they could sell better--Sunny is safe.

>
> The only thing dangerous to
> > Sunny would be one of those new fad formats that sweep the
>
> > country every few years.
>
> Many people would say that "National Sports coverage" is a
> fad doomed to fail, but Greater Media did it with...dare I
> mention WPEN? And look at the latest book. The station is
> at an all time low.

Sports coverage is a fad format? I could be crazy but I kinda disagree. Doing a bunch of syndicated sports shows in a market like Philly, however, might be a fad due to the pure stupidity of it.

>
> If going all-Christmas
> > wasn't going to boost ratings, stations wouldn't do it!
> But
> > that doesn't mean they're going to reconsider their
> regular
> > format because of it!
>
> Why not? Stations reconsider their so called "regular
> formats" routinely. Especially stations that are LOW in the
> ratings.

I agree that all radio companies are constantly considering the performance and formats of every station they own...but, in this thread, I am strictly addressing the way people seem to assume that Clear Channel is scrutinizing Sunny in particular and considering them for a flip. I just believe that assumption is wrong. I think CC is probably scrutinizing Q102 more closely than they are Sunny.

> In summary, all-Christmas almost always boosts the ratings,
> > having no bearing on the real format, and Sunny doesn't
> need
> > to change formats!
> >
> Who says it needs to change formats? WMMR has traveled up
> and down in the ratings for over 30 years...but not by
> CHANGING the format...but by TWEAKING it.

That's what I'm talking about! And even in WMMR's most flea-infested periods, it was still more expensive to operate than Sunny ever has been!

>
> I think the same principles could apply to Sunny.
> Personally, I like the format...that in itself tells me that
> it's probably not going to last. Whenever I like a format,
> it usually ends. Maybe it's me.

Again, I think Sunny is safe. Probably one of the safest stations in the market.
 
E. Gill CVI killed Sunny

> Again, I think Sunny is safe. Probably one of the safest
> stations in the market.

You had me until these last two sentences in this line. You do realize that you just jinxed Sunny and that they will now be flipping to Urban KlassiKKountry sports-talk effective 1-1-06.
 
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