• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

"Duke & The Doctor" No Longer Heard On WWZN-AM 1510

  • Thread starter Laurence Glavin
  • Start date

L

Laurence Glavin

Guest
Apparently "Duke & The Doctor" has been pulled from the WWZN-AM 1510 schedule. It ran for a month or so from 9:00 am till 10:00 am between "Lew and Mike" and Tony Bruno...now, WWZN goes straight to Bruno at 9:00 am. Either "management pulled it, or the folks at "D&TD" noticed that they were getting no orders for their "nutritional" supplements from Boston.
 
Maybe not enough people were buying Dual Actioin Cleanse?
 
While they are a bit shady, their actual daily show is halfway decent. Not that I'd expect it to do well on a sports station, and a bad one at that.
 
SonicAl said:
WWZN is a good sports station--nice to hear programs that aren't SoxPatsSoxPats all the time. A national perspective is cool and WWZN gives a good balance of both.
Click to expand...

As much as some of us love to poke fun at WEEI, and thier particular "flavor" of sports radio...it's awfully tough to argue with the numbers they post consistently. Obviously, they must be doing something 'right'. The fact that they focus incessantly on the local teams is only a reflection of the narrow vision of many New England sports fans.

WWZN a good sports station?......No. What they are attempting to become is a good brokered time station. By "good", I mean Davidson doing whatever it's going to take to get their books to start showing black ink instead of red.

The leasing out of the overnight hours to the ministry of "Brother" R. G. Stair is a likely indicator of things to come.

And the slow but steady "short-waving" of the AM band relentlessly marches on.
 
BearFur said:
Maybe not enough people were buying Dual Actioin Cleanse?
Click to expand...

Wouldn't it be interesting to know how many sales the cleanser people had to make during each program to break even? Does anyone even know the price of the product? Assume that the product itself costs them nothing to produce--just the shipping costs. That's probably close enough to the truth to make a valid estimate of their break-even unit volume. Maybe the selling price is $50. If the time costs $500/hour, they'd have to sell at least a dozen boxes per program to pay for the air time and shipping costs. Since the programs hardly ever seem to get re-recorded, I think you can count the costs of producing the programs as "sunk costs." Seems unlikely to me that, on average, the advertiser would sell more than one box of the product per program per station--tops. Also, if any customer were foolish enough to place a repeat order, I doubt whether the program would get credit for the sale, although the profit HAS to be in the repeat orders, because, outside of the shipping costs, they cost the advertiser essentially nothing. We've already established that selling the brokered time can be a good deal for the station. Presuambly, it's also a good deal for the advertisers or why else would they try to distribute their products via brokered-time radio? Yet the example doesn't support the idea that selling the products is likely to make money. Anyone have a real-life example that backs up the break-even calculations with facts instead of my guesses?
 
Dan, you'd be surprised how many orders some stations pull in. I think the DAC is $59. They make their money on autoshipping; you don't have a choice to re-order until you call and cancel. If you don't want autoship, it's more expensive.
 
Dighton Rockhead said:
WWZN a good sports station?......No. What they are attempting to become is a good brokered time station. By "good", I mean Davidson doing whatever it's going to take to get their books to start showing black ink instead of red.
Click to expand...

I guess what I meant is I like the sports programming on there. If ESPN came in a bit stronger, I could live without WWZN. Just as long as there's something besides WEEI when I feel the need to tune them out, especially between 6 and 10 AM. I'm talking from a content standpoint and, yes, I know it's a business.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom