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EDM popularity on the rise in the US. Will NY finally get a station?

It's inevitable that Dance will find a home the NY dial.A new crop of Tri-State area independent labels and artists will emerge for a possible spot on a NY dance station. It's just a matter of when will it finally happen. In a strange way bringing Country to NY FM might trigger Dance to happen sooner. Country is more likely to take away female listeners from the Hot AC's and Rhythmic AC'S.Most likely from CC stations.Whatever Dance station comes down the road will have to play up NY's various dance scenes towards their advantage.It will have to play more than instrumentals with no vocals to truly succeed.
 
I admittedly don't know much about dance music, but I think 92.3 Now should find a niche and lean more towards dance, rather than playing the same music as Z100 and KTU.
 
You can thank Madison Ave for that.I'm looking forward to the day that ad buys that are based on age,sex and race are challenged for their accuracy.
 
XCountry285 said:
God forbid we have a station in nyc geared towards males...rather than females or both males & females
Click to expand...

Every format is geared to both males and females. If you look at all radio formats, there are very few that are geared to a majority male crowd... there's just very little that turns off female listeners. The major male formats, rock and sports, are both present in NYC.

What's missing is a station exactly tailored to YOUR own personal tastes. That's why there's Pandora. Check it out.
 
XCountry285 said:
God forbid we have a station in nyc geared towards males...rather than females or both males & females
Click to expand...

Move to the Jersey Shore, you have Thunder and The Rat in Monmouth/Ocean, then you have Cat Country and WMGM in Atlantic City. 8)
 
Morpheux said:
You can thank Madison Ave for that.I'm looking forward to the day that ad buys that are based on age,sex and race are challenged for their accuracy.
Click to expand...

Nearly all ad sales are based on age and gender. The merchant, service provider or manufacturer knows who the bigger consumers are and targets them.

In many cases, it involves legal issues, too. Beers and spirits advertise on stations that don't reach teens; having a high percentage of teens in your audience could knock you off the buy.

Many products are used by one gender much more than another and the purchasing decisions are very gender based... beer targets men almost 100% while most grocery store package goods target women. It's about not wasting money to reach people who will not purchase or specify your goods or services.

Most products are designed with a specific age target in mind, and everything from the packaging to the name is directed at that target. Advertising it to a different group would be wasteful.

Today's consumer market is highly segmented, and each product or service seeks a specific target and selects ad media that represent the best chance of reaching them. That's why Good Housekeeping has different ads than Sports Illustrated... or why the AARP magazine has different ads than US.

As to ethnicity, there are FCC rules that prohibit excluding ethnic stations as an unfounded policy in making ad buys. The "No Hispanic" or "No Black" dictates are forbidden. However, that does not prevent a product that is specifically marketed for Hispanics from only using Hispanic targeted media, nor does it prohibit a product which is unsuitable for certain skin tones or beauty needs from targeting only stations that deliver the type of listener who would use a certain product.

That said, specific demographic targeting is a key to successful marketing. You can't challenge the "accuracy" of targeted ad buys as the advertiser is free to use whatever methods they choose to determine how to "find" their target.
 
I'll put my neck on the chopping block again on this. WE WILL GET A DANCE/EDM station in 2013 in New York City. But this has to happen.....

1) The Evolution 101.7 numbers in Boston have to be decent (with their limitations and all) to show that the format could be a winner.
2) OTHER cities need to have a dance/EDM station in their markets BEFORE New York to show further positive proof. At LEAST 6 more major market cities along with a stick and dial location that matters (no weak signal or rimshots).
3) People have to be understanding that though Rihanna, Ne-Yo, Chris Brown and Flo Rida, are NOT dance music that for such a station to launch, artists like this HAVE to be played because you have a lot more people out there that don't understand the format versus the core and believers that have known all along.

I've been a believer of the music and the dance format since the first day, as an 11 year old child, turning on 92.3 and hearing the disco and on air personalities of WKTU. I've dedicated near 20 years of my life fighting for this. And out of all those years, there could not be a BETTER TIME for Dance/EDM to finally appear somewhere on the New York Radio dial than right now!

Corporate would be SO STUPID RIGHT NOW to keep ignoring this any further. Though I do think with Boston, something is happening for the better :)
 
Mile...with that comment you make me question your iq.

Although,I don't agree with everything said on the this thread.One thing is true:

THE EVOLUTION STARTS IN BOSTON
 
I think it's a lot to ask that the EDM station in Boston does real well. They are a small station, small signal. Clear Channel can't have real high expectations for it. I'm sure NYC can put EDM on a descent signal station.
 
You have not even seen the first ratings book for 101.7 in boston yet and your saying NYC needs a station like that try too think before you hit post
 
Mike said:
You have not even seen the first ratings book for 101.7 in boston yet and your saying NYC needs a station like that try too think before you hit post
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It's unclear who you're referring to.
 
Let the country people have 94.7. Since it's a suburban format, anyway, best to leave it on that stick in NJ. In the end it's not going to matter much.

Now there is that possibility with 103.9, which is a class A signal but if moved into the city could hit some of those urban areas that would be open to a dance format. In particular, areas of east side of Manhattan, western Queen and into Brooklyn. I'm not saying that Cumulus would do that, as they're not known for that format, but it's an area that can be looked at if they want a greater value for the station. It's a pea-shooter compared to 94.7 but it might be the right place to take a risk on a dance format.

Other than that, people would have to simply wait for market conditions to change.
 
Mike said:
You have not even seen the first ratings book for 101.7 in boston yet and your saying NYC needs a station like that try too think before you hit post
Click to expand...

First off, show respect. :mad:

Secondly, I personally am waiting on the numbers on Evolution 101.7. Obviously Clear Channel took a gamble to do this format on a signal that is pretty much within the core of Route 128 and not beyond. But at the very least, if those numbers are better than what 101.7 was before, then it shows a positive sign that a dance/EDM format can work in a major market.

Thirdly, at BEST, 'KTU may play "Levels" by Avicii. But that does not make it a dance/EDM station. 'KTU is rhythmic A/C and plays a variety of rhythmic hits along with CHR Top 40 music that serves their audience well (Women 25 - 54). For what 'KTU sounds like and what Evolution in Boston sounds like are two different things altogether. The ignorance of your statement is like me telling alternative rock fans to listen to Q-104 for your rock music. There's a difference and I know it.
 
stationless listener said:
Let the country people have 94.7. Since it's a suburban format, anyway, best to leave it on that stick in NJ. In the end it's not going to matter much.

Now there is that possibility with 103.9, which is a class A signal but if moved into the city could hit some of those urban areas that would be open to a dance format. In particular, areas of east side of Manhattan, western Queen and into Brooklyn. I'm not saying that Cumulus would do that, as they're not known for that format, but it's an area that can be looked at if they want a greater value for the station. It's a pea-shooter compared to 94.7 but it might be the right place to take a risk on a dance format.

Other than that, people would have to simply wait for market conditions to change.
Click to expand...

I can get 103.9 and I'll take it. But even when they move their antenna to 3450 Wayne Avenue in the Bronx, it won't be that much different in signal coverage. You're still hitting the northern suburbs and maybe expanding into Queens and parts of Manhattan and NJ.

Westchester/Rockland aren't really known as dance music "magnets" either so for what it's worth, the format WFAS has been doing fits the area which is basically sleepy suburban communities. If Cumulus DOESN'T make 94.7 country for some reason, 103.9 would make sense :)
 
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