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EDM popularity on the rise in the US. Will NY finally get a station?
- Thread starter Jeffrey
- Start date
Tony_Ramirez said:
Power 105.1 is there to hinder HOT and they also do quite well. The money should be spent on 92.3 NOW! They're a rhythmic chr anyway and play alot of CHR/EDM. I suppose it'll depend alot on what happens with CBS and whether Cumulus buys them or not but with the market changing the way it is and with country now in New York after 11 years, I predict we'll see some swift changes. We've also just lost 2 stations to spoken word so we gained 94.7 but lost 101.9 and 98.7.
KTU does well as is and everyone else is firmly in place for the most part. The only flounderer is NOW if you think about it. They seem dedicated to the format but they're a rather weak CHR station with a tight play list. They need some help for sure.
Jeffrey said:
They do need help, but remember why it exists - to blunt Clear Channel, in the same way they they try to blunt HOT as you mentioned. It's entirely a game of chess. The ratings of it individually aren't as important as its impact, however even there right now it's not working as they need it to - part of it is organic by it's dial position.
thataveragejoe said:
I know their original ploy was to compete with Z and KTU but that doesn't seem to have happened as their ratings have remained steady.
I think a tweak to a more EDM format may infact give NOW a boost. I just don't see any other options unless something takes a dive or nash doesn't work....
Tony_Ramirez said:
You just might be right
Morpheux said:
If the power goes up, then it could.
BUT, while the signal would be stronger than what Pulse 87 put out, it still wouldn't be that strong enough to get to areas like Staten Island, southern parts of Brooklyn, Queens, Southern Nassau and most of NJ near or west of 287.
For me it would work beautifully, I can see Wayne Avenue right off my terrace which is about 3 miles away
Mike said:
And what did I say about RESPECT Mike?
Pulse's signal was great. You could get it in Ramsey & West Milford
XCountry285 said:
It covered that area, as well as certain points to the north.
But it didn't get to Staten Island or parts of Central Jersey such as Elizabeth. I had a hard time getting the signal at Coney Island and the station wasn't too far away from there (AND the antenna was on the Citigroup Building in L.I.C.). If you're going to put on a dance/EDM station, you'd BEST get to those areas.
Pulse was a great station
XCountry285 said:
I loved it.
For the 20 months and 18 days that station was on, I loved it!We can have that again and based on what I see in Facebook out of the dance music fans that are pretty upset about 94.7 going country, it's NEEDED.
Pulse was a flawed concept. I appreciate that they worked hard to overcome a mediocre signal and believed in the product. However, they could have done much more with the format and not have too narrow a focus. I'm not going to go into much detail because I want to leave that in the past and look forward.
If a format could have certain blocks on the weekend where 90's and 00's dance could be played and have the rest of the week for EDM and freestyle, then I can support that dance station.
If a format could have certain blocks on the weekend where 90's and 00's dance could be played and have the rest of the week for EDM and freestyle, then I can support that dance station.
Jeffrey said:Tony Santiago said:Tony_Ramirez said:
You just might be right
why would you think it's a possibility Tony? I can't see New York with only 2 urban oriented stations, WBLS and HOT.
Has there been some talk of a format change on Power?
Here's the logic...
Let's say that the numbers on Evolution in Boston come off strong, or at the very least better than it's predecessor, that would be a promising sign. Personally I would like for Clear Channel to expand the Evolution concept to other cities before bringing it to New York just for the sake of having that stronger argument should Evolution do well elsewhere.
Now let's look at the cluster. CC will NEVER flip Lite-FM (the strongest station in NYC), Z-100 (strongest CHR/heritage), 'KTU (strong numbers/strong demographic W 25-54), Q-104, the ONLY rock oriented station in New York. The most likely station that it could happen to is Power 105.1.
Urban is not as strong as it used to be. Who would have thought 98.7 Kiss would flip to ESPN? You may have Power there to counter Hot 97, but even Hot has had some "struggles" as of late as the cycle of hip-hop/R&B are on the down side. Now while in theory it may not make sense to have two rhythmic based stations in the cluster, the demos of 'KTU lean older while a station such as Evolution would lean younger and target an equivalent amount of male and female listeners. That's why Power 105.1 COULD be a place for this.
----
@Stationless, I just can't let you "walk away" from your comment like that. ;D
How was Pulse flawed? How was the focus narrow? Yes, they played dance music there but to my recollection they also played rhythmic in there as well (Mary J. Blige, Sean Kingston). Maybe a few recent recurrents would have been nice (within 10 years). But the one thing that has to be said. If a NEW dance station comes about, then they HAVE TO STAY AWAY from freestyle. For the demographics freestyle serves, it works better for 'KTU. But for the youth, who probably think of freestyle as their parents/grandparents music, it just won't work out this time around.
That's NOT to say however that if a new Latino/Italian outer borough based dance sound comes through that a current based dance station should ignore it. If anything, just like Hot 103 did with freestyle, a new station must HOP RIGHT ON IT should that happen.
I'm just basically saying if a new dance/EDM station comes in it should mainly be current. Also, to get those sometime/casual listeners who see dance as far as what the CHR stations and 'KTU do, you need to play the Rihanna, Pit Bull, Ne-Yo, Chris Brown rhythmic aspect. Not as much as CHR/'KTU but regardless of which.First month on the dial and Evolution pulls a 0.9. Not bad given the fact that anyone who listen to the previous format was not going to tune in to the new format. However,those numbers won't fly on any decent signal in NY.
NY is a unique market given it's ethnic component and being that is is home to many dance artists.Freestyle should be part of the equation.I would keep freestyle to day parts and very minimal ( once every two hours)with mostly titles from the mid 90's.Last week on 92.3 NOW they played Some TKA,Collage and other freestyle and house songs from the mid 90's during their lunch mix.Throwbacks work well on CHRs.A dance station in NY should take that approach.
Leave Rihanna,Chris Brown,Katy Perry to Z100,KTU,WPLJ,X96.3,92.3 and just about every other station in town. The real void is for a dance station that plays current and gold titles.
NY is a unique market given it's ethnic component and being that is is home to many dance artists.Freestyle should be part of the equation.I would keep freestyle to day parts and very minimal ( once every two hours)with mostly titles from the mid 90's.Last week on 92.3 NOW they played Some TKA,Collage and other freestyle and house songs from the mid 90's during their lunch mix.Throwbacks work well on CHRs.A dance station in NY should take that approach.
Leave Rihanna,Chris Brown,Katy Perry to Z100,KTU,WPLJ,X96.3,92.3 and just about every other station in town. The real void is for a dance station that plays current and gold titles.
I agree with you Jay D that the new dance sounds are not too compatible with freestyle and even house.I just don't see how all "EDM" will be able to pull the numbers and more importantly the revenue necessary to warrant any current station to flip (such as Power 105.1) anytime soon unless you expand the library.
Tony Santiago said:@Stationless, I just can't let you "walk away" from your comment like that. ;D
How was Pulse flawed? How was the focus narrow? Yes, they played dance music there but to my recollection they also played rhythmic in there as well (Mary J. Blige, Sean Kingston). Maybe a few recent recurrents would have been nice (within 10 years). But the one thing that has to be said. If a NEW dance station comes about, then they HAVE TO STAY AWAY from freestyle. For the demographics freestyle serves, it works better for 'KTU. But for the youth, who probably think of freestyle as their parents/grandparents music, it just won't work out this time around.
That's NOT to say however that if a new Latino/Italian outer borough based dance sound comes through that a current based dance station should ignore it. If anything, just like Hot 103 did with freestyle, a new station must HOP RIGHT ON IT should that happen.
Actually, I'm one of the few Latins who loathed freestyle! Freestyle reminded me of people dropping out when I was in high school and other stupid times! I won't get into it on a radio board. So let's just leave it at that!
No, radio in those days was either rap/r&b/public enemy/gangsta crap or freestyle. At least on the stations catered to minorities. Missed were a lot of the techno and trance that was happening in the 90s and 00s. I used to listen diligently to Liquid Todd on Solid State and David Kendall on Planet Traxx. Laurent Gardnier is an absolute genius and his music resonates to this day. Fat Boy Slim had a few good tunes, as did Max Graham. I remember buying an EP from The Prodigy and then falling in love with the Empirion mix of "Firestarter".
And then there's this: http://www.youtube.com/watch?v=gtLwNV4IoII
EDM is simply taking from those earlier techno artists and putting their twist in it.
When I say "too narrow" I mean they didn't go deeper into the electronic music scene and explored the other genre. It was always the ghetto dance that I've come to expect. I hate Pit Bull. I hate Beyonce. And I hate freestyle. Lady Gaga gets on my nerves! Should I go on?
I thought Pulse had the potential to make up for lost time. Maybe I was being naive, looking back. It's just too bad that city residents refuse to open up their minds. That's all!
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