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El Patrón 97.3 Is Boss In Jacksonville

https://radioinsight.com/headlines/186864/el-patron-97-3-is-boss-in-jacksonville/

Iheart has flipped 97.3 FM to Spanish

iHeartMedia Jacksonville announced today the debut of the new El Patrón 97.3, Pura Musica Perrona, effective immediately.

El Patron 97.3 will broadcast the latest Regional Mexican hits including songs from artists such as Calibre 50, Christian Nodal, Banda MS, and Arrolladora Banda el Limón. The station will also feature top on-air personalities including Rico Hernandez, El Capi, Luis Trevino and Celina Martinez, and lifestyle and entertainment topics.

“I am grateful to be part of a company that sees Hispanic growth in Jacksonville, by adding another radio station and Hispanic brand to our market,” said Jorge Lopez, General Sales Manager for Jacksonville iHeartLatino. “With this launch, we confirm our commitment to the community and our solid growth in the communications industry in North Florida, covering 100% of the Hispanic market with our ‘Rumba’ brand and now with ‘El Patrón.’”
 
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