Now that we know the two "bigger" signals in the STL deal are worth about $22.5M each, it appears some measure of benchmark is set. The question is whether Randy can get anything similar to that per-thousand value. What makes it more complicated and convoluted is the fact the other two signals are going for 1/3 that.
Mind you, I've not done a formal signal/pop count analysis, nor trailing cashflow calculation. But considering both WLUP and WKQX cover at least 150% more people than the two "bigger" signals, it would seem a comparable would be something between $25M and $30M...each.
If he can net that price, then he will have come out ahead of the dead deal with Cumulus. The wild card still remains who is big enough to swallow them that isn't already digesting other recent acquisitions or looking at well cash flowing groups like Scripps. Dry powder is not something well in stock these days considering declining values the past 10 years.
RR
Mind you, I've not done a formal signal/pop count analysis, nor trailing cashflow calculation. But considering both WLUP and WKQX cover at least 150% more people than the two "bigger" signals, it would seem a comparable would be something between $25M and $30M...each.
If he can net that price, then he will have come out ahead of the dead deal with Cumulus. The wild card still remains who is big enough to swallow them that isn't already digesting other recent acquisitions or looking at well cash flowing groups like Scripps. Dry powder is not something well in stock these days considering declining values the past 10 years.
RR