> If you're a Briton, surely you must know that "Fleet Street"
> is associated with the London news media (or so this
> American has read [I've never been outside North America]).
> By the same token, Madison Avenue in New York City
> (America's largest city and largest media market) is home to
> several large advertising agencies,
Ah... I understand...
> Click on.., a thread discussing how the US TV industry feels about the
> cities (as opposed to the *teams*) involved in this year's
> World Series of baseball, and you might have a better idea
> of what I mean.
>
> ixnay
A comparable situation to that in the Premier League football over here is difficult to imagine; the teams likely to make it to the final - whichever city they come from - are all roughly equal in terms of support. To the advertisers, I doubt it makes much odds whether it's Liverpool vs. Chelsea, or Manchester United vs. Arsenal. The chances of two teams with a dramatically lower level of support getting to the final are minimal. Sure, a Wigan vs. Sunderland match is never going to attract the advertisers like Manchester United vs. Chelsea, but then Wigan and Sunderland are unlikely to get to the final. Teams tend to build up strength slowly, and the support base grows with them.
One thing which would impact on the ad industry - and the TV companies, particularly Sky (satellite), who show most major matches pay per view - is if England's international team failed to qualify for a major European or world event - the audience interest and value to advertisers would go through the floor if there were no team to support.
