Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced a multiplatform content distribution partnership with NBC across all broadcast channels, websites and social media platforms. As part of the agreement, KYW Newsradio (KYW-AM), Philadelphia’s destination for up-to-the minute breaking news, traffic, weather, sports, money and lifestyle coverage, NBC10 Philadelphia (WCAU) and Telemundo62 (WWSI) will work together to better serve the community via improved access and coverage of live, local breaking news, general news, weather, sports, politics and entertainment in both English and Spanish languages.
“We’re thrilled that the region’s most experienced and innovative radio team is joining forces with the most forward-thinking team in local television,” said David Yadgaroff, Senior Vice President and Market Manager, Entercom Philadelphia. “This strategic partnership will provide the Philadelphia area with the most immediate, accurate, and compelling news, weather, traffic, and entertainment reports.”
