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Eries Rocket 101 cutting its coverage out of the Southern Tier of NY!

Just read on http://fybush.com/nerw.html that Erie Rock station 100.9 WRKT Rocket 101 is moving its tower to erie! This will mean that listeners like myself in the Chautauqua Lake region will be cut off from the best rock station on our dial!! Rocket 101 has a huge following in the southern tier and has since 1989 when it hit the airwaves! But I guess this just goes to show you coverage area no longer matters to radio suits, its all about your local target, even though I have never had a problem picking the station up anywhere in the Erie area...
 
Probably about cutting costs, which matters to most stations these days. The site is located where it is because the COL is North East, PA. And they probably don't generate much (if any) revenue from SW NY...
 
I don't believe any New York counties are in the Erie Arbitron market. WRKT could have every single listener from Mayville to Jamestown to Westfield to Dunkirk and it wouldn't register even a blip in the Erie ratings as a result. But if they can put a better signal into Harborcreek and Girard and Fairview, which are in the Erie market, it could have a serious effect on WRKT's ratings.

It's not really a question of cost-cutting; it will cost them some serious money to build out this move, which will require a combiner and possibly a new antenna at the WRTS/new-WRKT site just east of Erie in Hammett Township, but presumably they believe it will be worth it.

As for listeners on the New York side of the line...if you can hear Star 103.7, you should have a decent shot at hearing WRKT on 104.9, which will have lower power but not by much. And the shift will eventually produce a new Westfield-licensed station at 100.9, also.
 
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