Country ... Alternative ... We're missing only Oldies for the perennial RD NYC format speculation trifecta!
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ESPN 98.7 FM to be no more come August 31, 2024
- Thread starter NYAZSporty
- Start date
Rhythmic Dance Station
Looks like my reply to you got erased by the Mods here on this site. I’ll post it again. A Rhythmic Dance Station. All else blows 🥳.
This time don’t erase it Mods.
Probably more sensible to burn a pile of cash. A format with few listeners and no advertisers is a certain recipe for failure!
KTU plays dance in the evening but it’s mixed in with their standard pop fare. It’s a top 5 rated station.Have you seen their playlist? They play Dance that’s 15-20 years old and mass appeal. They should leave the pop to Z 100 and play current Dance (which is doing well on the Hot 100).
To what demographic is Dance doing well? KTU is designed to serve women 25-54. Why would you change its demographics to compete directly with Z100, which along with WLTW are the biggest moneymakers of the iHeart New York cluster?
Formats simply exist to serve a demographic for ad sales. It's not about playing music unheard in a market. Never has been. Never will be.
18-34. If you look at Mediabase Top 50 for CHR there has been many Dance records that have charted in the last few years.
No argument there.
I never said that. This thread is about 98.7 which makes a good signal for a Dance station that doesn’t just target women. Or do you think only women listen to Electronic Dance Music?
Again, we agree. Like I said previously, there are many “Dance” songs that are charting on the CHR Mediabase top 50 along with Spotify and all other platforms.
A signal like 98.7 would boost these songs in market # 1 with the millions of potential new listeners.
You said, "KTU plays dance in the evening but it’s mixed in with their standard pop fare. It’s a top 5 rated station.Have you seen their playlist? They play Dance that’s 15-20 years old and mass appeal. They should leave the pop to Z 100 and play current Dance (which is doing well on the Hot 100)." You were talking about KTU.
Where has Dance worked anywhere as a commercial radio format in the past three decades? If it worked, stations would be doing it.
How does boosting songs lead to ad revenue? It doesn't. You need to stop thinking about formats as mechanisms to play music, they are simply avenues to reach demographics that ad buyers want to reach.
I was replying to this:
luperm said:
Probably more sensible to burn a pile of cash. A format with few listeners and no advertisers is a certain recipe for failure!
103.5 KTU started off as a Dance station and had much success (#1 in many books) other stations across the nation copied their playlist. It switched from Dance leaning to Pop in 2012 because iHeart wanted to protect Z 100 when Amp 92.3 came on the air. KTU only serves as a buffer to Z100 as Hot AC today.
Agan, that’s not my take.
You are correct. Something that most people don’t get outside of this forum and that I learned here. My take is that if a music format is put on 98.7 and they wanted to reach 18-34 year olds, EDM/Dance could be the way to go. But most likely this signal is going to end up being Religious or Talk.
KTU was never a Dance station. It was a CHR that leaned Rhythmic to counter the Alternative lean that Z100 (as a competitor not-yet co-owned) had. Rhythmic music in the mid-90s was still mostly Dance as much as it was Hip Hop. That would change in the next couple years after that.
Only one other major market station tried to replicate what KTU did as a start-up. That was "B100.3" KIBB Los Angeles, which lasted slightly over a year before becoming the first Jammin Oldies station.
Getting back to your point. Dance on 98.7 would bring in at most a 1 share. The general audience just isn't there for it, and even if there was you have so many different styles that you cannot build a consensus. If it came down to working with record labels looking for exposure, it'll be Country or Alternative.
Tomato, tomato . KTU led the Dance resurgence in the mid 90’s. They played Eurodance and Freestyle in heavy rotation. I know the history of this era. But don’t take my word for it. From your own website:
25 Years of 103.5 WKTU: From First Listen Through Today – RadioInsight
Dance music started charting in the Top 40 again thanks to KTU leading B96 Chicago, Power 96 Miami, WDRQ Detroit, Q102 Philly, Power 106 in L.A. and other Top 20 markets to play more Dance.
Not true. See other stations above.
I seriously doubt that. It would siphon about 35 - 40 percent of KTU’s audience alone.
It’s been done before, it can be done again. Mediabase shows the Dance music that is wildly popular. So do all the platforms like Spotify and iTunes.
I agree with you on that.To clarify, a Rhythmic leaning Dance station is what I’m advocating for, not “ Pure Dance”.
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If it's just going to be filler then why not just simulcast WLIB until it's sold in that case?
Are we allowed to discuss what a potential “filler” format could be if this deal doesn’t get done in time?
I’ll throw in something out of left field. Could it be possible that say WXPN buys 98.7 to expand their network? An NYC signal could be a great opportunity to expand the brand. We recently saw something like this happen with KEXP expanding to San Francisco. Just throwing that out there.
I don't see XPN stepping on FUV.
KEXP tried NYC once before, with 91.5 WNYE. But they just bought in the Bay Area and probably wouldn't be doing something that fast on the opposite coast. FUV is well programmed and barely rates, and they're local.
KEXP tried NYC once before, with 91.5 WNYE. But they just bought in the Bay Area and probably wouldn't be doing something that fast on the opposite coast. FUV is well programmed and barely rates, and they're local.
What do you mean by ''this deal?'' The station has been for sale for an entire year. Any possible buyer knows about it. We have a motivated seller. There is no revenue, just expense, in running a filler format. The value of the property won't increase by delaying a sale. There is also no advantage to anyone to announce the sale before August. If anyone would run a filler format, it would be the buyer, and the filler would reflect the interest of the buyer.
Where would they get the money? The seller wants $50 million. That's a lot of tote bags.
The other question is how would they be any different?
What if John Catsimatides offers $25 million cash -- no strings attached -- for 98.7 FM? Would Emmis take it, or are they more liable to wait for the $50 million offer that might never come?
There likely are multiple offers. As we've pointed out, Emmis needs the money to buy out the stockholders and go private.
The idea of 50% discount for cash is unrealistic. Cash might get you at best 10%. Unless the buyer wants Emmis to finance, all offers are cash.
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