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ESPN Bringing ‘The Ocho’ to Life for One Crazy Day

http://www.broadcastingcable.com/news/currency/espn-bringing-ocho-life-one-crazy-day/167692

August 8th is When ESPN The Ocho will appear

Bringing to life a network introduced in the comedy Dodgeball: A True Underdog Story, ESPN will turn its ESPNU network into ESPN8: The Ocho for one day on Aug. 8.

The Ocho’s programming will include seldom-seen sports such as disc golf, roller derby, kabaddi, bags and, of course, trampoline dodgeball.

During the 2004 film, The Ocho’s slogan was “Bringing you the finest in seldom seen sports.” Fictional ESPN8 anchors Cotton McKnight and Pepper Brooks will not appear.

ESPN says most of the championship-level events ESPN8 will televise will also be available on demand on TV and via streaming. Nearly all of them have actually previously aired on ESPN networks.


https://www.youtube.com/watch?v=8414uArsBOs


Wow This parody is so true today except its with NBC Sports though given the fact that NBC SPorts Net has 3 national feeds from the Olympics channel, Golf Channel, NBC Sports Net plus some regional NBC Sports Net Channels like NBC Sports Bay Area.
 
So many sports networks that they have reached into several 'seldom seen' sports just to have content. In a sense, 'The Ocho' is a reality in that way.
 
How about Talk radio in recent years like the formation of CBS Sports Radio and its used as ploy to go after ESPN Radio and Fox Sports Radio.

Even talk radio specifically Sports talk in some cities like San Francisco and New York. At the time when Dodgeball movie was out San Francisco only had KNBR radio as the Sports/talk station in the Bay Area and 95.7 The game didn't exist yet. In some cities there a radio version of ESPN the ocho except they are about different sports talk pundits who rant for different reasons.
 
Except that's soccer and it's world known.

And it's the most popular league in the world. NBC has done a remarkable job covering and promoting it in the US. Apparently, it now feels there's enough interest in every league club (and remember, with the promotion/relegation system, three teams leave the league and three others take their place every season) that fans will now pay $50 a year to watch the non-marquee teams play each other. Since the relegation battle is one of the more fascinating aspects of Premier League play, there's a built-in significance to a Crystal Palace-Swansea game, for instance, that there isn't to, say, a Phillies-Padres game in MLB. By opening access to true cord-cutters -- people who don't have a cable or satellite subscription -- NBC now has everyone with a computer, iPhone or other device as a potential paying customer.

Meanwhile, at ESPN, the Worldwide Leader has picked up a package of matches from the EFL Championship, English soccer's second tier, to show on ESPN3. These games are free to cable subscribers and television cord-cutters who get their internet access through one of the major internet/TV/phone companies, but I wouldn't be shocked if Disney is figuring out a way to monetize them as a pay package, too, the way Minor League Baseball does.
 
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