ESPN is using fancy CGI ads at the World Cup of Hockey

[mvcg66b3r]

Digital CGI ads replacing normal non-CGI ads seems like a little bit of advertising overkill, but that’s exactly what is happening at the World Cup of Hockey.

Hockey has seen its fair share of digital advertising in the sport. We’ve seen CGI ads on the boards and the netting behind the goals for a few years now. The new edition of the World Cup of Hockey is taking it a step further though by replacing the natural advertisements on the boards around the ice with their own sponsors.

Here’s the rub though, hockey fans. Don’t go blaming ESPN for this development. (I know that might be the natural inclination given the network’s history with the sport.) The dominating digital ads are actually an NHL initiative for the tournament as a whole. The technology is similar to what you see around the world in soccer and allows tournament broadcasters around the world to show different advertisements in different international markets.

http://awfulannouncing.com/2016/espn-is-using-fancy-cgi-ads-at-the-world-cup-of-hockey.html

 

[Will_H_69_9]

well, it's was bound to happen sooner or later, in fact, Fox and ESPN has been using a green screen CGI sponsor board for their national televised MLB game and every network has been using lines to indicated where the first down line, goal line, and that other line where they start at on football games, and even NBC and TNT had a history of CGI things for NASCAR coverage.

in fact in the digital CGI era of sports coverage, CGI will be used to enhhance either the sports your watching or the advertising from said sports

 

[landtuna]

If hockey fans are "distracted" by CGI dash boards they are not paying close enough attention to the game. Hockey is much too fast a game to be distracted by what is going on elsewhere in the building.