Even Kids listen to Oldies - What do the radio executives know

[gr8oldies]

No, they don't listen to oldies in any significant number. The only time I ever heard from a kid while jocking oldies is when one called in for their parents "kid, call the radio station and request Don't Be Cruel". There is always an exception..one of my friends in high school liked Big Band while we were all listening to the Beatles (or the Archies). And, of course, the occasional fluke remake like Pearl Jam's take on "Last Kiss". There may be an oldies fad at some point, like the swing fad that lasted for 5 minutes a few years ago. But as far as it being a money format for teens, don't bet the farm.

And all oldies aren't "great".

 

[hornet61]

Ok let me try this one more time....my original statement was that when we start a discussion about Oldies on other venues, other than commercial radio (ie web or terrestial)...we get the same statement about the ROI, Advertisers, paying the bills , demographics, blah blah........ that doesn't apply here, at least not yet. I was just saying, keep those comments where they blong commercial radio discussions or the business related discussions. We try to hid from those comments and you keep finding us... I gave up along time ago debating oldies Stations on Commercial Radio.

live 365 .com alone has over 10,000 stations...yes, I said over 10,000 stations of which probably 4,000 are Oldies of some sort whether Oldies, Classic Country, Hit Parade , Big band, classic Rock, Tex Mex Oldies, old school, disco, etc, and Live 365 is only one single site .......... Then there all the independnts Like Rich Bro.........commercial stations simulcastings, so to question that there are 10,000 oldies stations is ludicrous.... and to say that there are only six listeners, thats just plain dumb and I'm being kind there. This is worldwide network and I was fortunate to be associated with a live365 station ,as the PD, that was getting hits from over 50 counties, lead by the US, UK, and Canada. And I speak from statistics provided by Live 365. Our station in 14 months went from #10,000 plus to #185 in ranking, and within genre ranked #3, out of 1,200 stations within genre. As far as the competition amongst 10,000 oldies stations, well, there are millions of listeners worldwide to draw from so I don't see a problem there either. And I don't see why its so hard to believe that younger generations love Oldies......can you blame them, great music, is great music. .... in closing "Wake up little Susie" don't get
"All shook Up" take the "Magic Bus" to "Lonesome Town" and be a "Daddy Cool".

 

[KyDXIn]

Yes they are, because the parents want family-friendly entertainment in their lives. I believe that is the reason so many Christian stations are also on the air now. Parents don't have to worry about the content with these two formats. The kids don't pay the bills for the service, but the parents pay the bills to have the service around in part for the kids.
Play nice Ricky-- you're not the only one in the sandbox!

You play the "Christian" card, then try to insult me, and call me by an incorrect name. Very lame, childish, and hypocritical on your part.
The reason that Christian stations seem to have popped up like front lawn mushroom fungus is because they usually deal in brokered programming. With the money coming in from paying program providers, who needs to worry about ratings? They certainly don't in major markets.
By the way, Mr. Consultant, what does Christian Radio have to do with Oldies programming, which is the topic of this thread? ???

I didn't play the "Christian" card, but you probably won't understand that. I believe that, in summary, Christian and Oldies formats can be classified as family-friendly formats, therefore parents have the format playing in their households and cars, therefore kids are listening. Want more proof? Read this:

"The Beatles, “Rock Band” Makers To Release New Video Game in 2009"
http://www.rollingstone.com/rockdai...and-makers-to-release-new-video-game-in-2009/

Elvis.com has a Kids page:
http://www.elvis.com/kids/

Remember Lilo and Stitch?
http://disney.go.com/disneyrecords/Soundtracks/liloandstitch/index.html

If Elvis and the Beatles don't count as oldies, then what does?

 

[davideduardo]

There is always an exception..one of my friends in high school liked Big Band while we were all listening to the Beatles (or the Archies).

Hmm. I think this is the first recorded instance in about 25 years of anyone admitting to listening to The Archies.

 

[davideduardo]

You missed my point. Kids have access to a lot of disposable income. Hannah Montana made $31 million on one movie in a 3 day period! You can't dismiss the tween market.

Then why did the Radio Disney station in LA finish the year 2007 ranked 54th in the market in billing?

 

[andreajesus]

You missed my point. Kids have access to a lot of disposable income. Hannah Montana made $31 million on one movie in a 3 day period! You can't dismiss the tween market.

Then why did the Radio Disney station in LA finish the year 2007 ranked 54th in the market in billing?

that's easy - it's all about Madison Avenue, it's all about the billing, it's all about appealing to the people who make the purchases - and i hate to say it, as much as i applaud Radio Disney for what they're doing, it's NOT the kids listening who are making the purchases, and their parents AREN'T either...fact of the matter is that Madison Avenue advertisers are looking for the 25-54 demo, because their belief is that it's the people in that demo who do the MAJORITY of the purchases - who purchase the IPODs, the MP3s, the movie tickets, the STUFF.... 8)

 

[gr8oldies]

Cut it right off the cereal box!

 

[andreajesus]

pardon me??

 

[gr8oldies]

Back in the day there literally were records that you could cut out of the back of a cereal box, and it would actually play. Not very well, but it would play.

 

[RicoGregg]

Please, before anyones jumps in there and asks who is paying the bills, this is in reference to the many(probably over 10,000) Oldies stations on the Internet (minimum commercialism, sure some have commercials), that exist and are thriving with out much sponser-ship. This fact will kill many commercial Radio Oldies stations, once the technoloy allows us to listen to internet in our cars. Yeah, yeah I know the demographics etc. This a new ball game and all these overstated "Commercial Radio Advertisers" blah blah will also go away thank goodness , I'm so sick of hearing it.

...yes, I said over 10,000 stations of which probably 4,000 are Oldies of some sort...

You're contradicting yourself. Not lending much credibility to your stance. Which one is it? ??? Make up your mind.

 

[RicoGregg]

If Elvis and the Beatles don't count as oldies, then what does?

Whoever said that they didn't? ??? Please find the quotes where someone did.

 

[RicoGregg]

And I don't see why its so hard to believe that younger generations love Oldies......can you blame them, great music, is great music. .... in closing "Wake up little Susie" don't get
"All shook Up" take the "Magic Bus" to "Lonesome Town" and be a "Daddy Cool".

So using your own logic, when you were younger you were digging songs like, Oh, B-B-B-Boy; Hot D-D-D-Dog; It's the Bees' Knees; 23 Skidoo; It's the Cat's Pajamas; I Love My Wife, But Oh You Kid; Wait 'Til the Sun Shines, Nellie.

Right? :

 

[andreajesus]

Back in the day there literally were records that you could cut out of the back of a cereal box, and it would actually play. Not very well, but it would play.

oh ok, thanks - i wasn't sure of what that meant...

Andrea

 

[TheFonz]

And I don't see why its so hard to believe that younger generations love Oldies......can you blame them, great music, is great music. .... in closing "Wake up little Susie" don't get
"All shook Up" take the "Magic Bus" to "Lonesome Town" and be a "Daddy Cool".

So using your own logic, when you were younger you were digging songs like, Oh, B-B-B-Boy; Hot D-D-D-Dog; Wait 'Til the Sun Shines, Nellie.

Right? :

Yup. Oh Boy and Wait Till The Sun Shines Nellie were by Buddy Holly; Hot Dog was by Elvis (or the rockabilly version by Buck Owens).

 

[KyDXIn]

If Elvis and the Beatles don't count as oldies, then what does?

Whoever said that they didn't? ??? Please find the quotes where someone did.

It wasn't a quote from anyone, just an affirmation that Elvis and the Beatles are the part of the oldies format.

 

[RicoGregg]

It wasn't a quote from anyone, just an affirmation that Elvis and the Beatles are the part of the oldies format.

DUH!

Next, you're going to tell us that the University of Kentucky plays college basketball, and that there's a big racetrack in Louisville!

 

[RicoGregg]

And I don't see why its so hard to believe that younger generations love Oldies......can you blame them, great music, is great music. .... in closing "Wake up little Susie" don't get
"All shook Up" take the "Magic Bus" to "Lonesome Town" and be a "Daddy Cool".

So using your own logic, when you were younger you were digging songs like, Oh, B-B-B-Boy; Hot D-D-D-Dog; Wait 'Til the Sun Shines, Nellie.

Right? :

Yup. Oh Boy and Wait Till The Sun Shines Nellie were by Buddy Holly; Hot Dog was by Elvis (or the rockabilly version by Buck Owens).

...And I can't tell you the number of times that I've heard those songs on the radio, mainly because I've NEVER HEARD those songs on the radio, and I've been listening to the radio since the 1950s!

I'll bet I can't find a chart position for those songs, either.

Oh Boy doesn't count because the song I mentioned was Oh, B-B-B-Boy, not Oh Boy. And having been a kid in the 1950s, I actually remember Oh Boy being played on the radio.

You're in the groove, Jack!

 

[KyDXIn]

It wasn't a quote from anyone, just an affirmation that Elvis and the Beatles are the part of the oldies format.

DUH!
Next, you're going to tell us that the University of Kentucky plays college basketball, and that there's a big racetrack in Louisville!

You wouldn't address the 3 valid websites I listed earlier, but would rather complain about an something you perceived in your mind. The fact is marketers are making products for kids using oldies music, therefore kids are listening to the oldies. You lose your argument. Case closed.

 

[RicoGregg]

It wasn't a quote from anyone, just an affirmation that Elvis and the Beatles are the part of the oldies format.

DUH!
Next, you're going to tell us that the University of Kentucky plays college basketball, and that there's a big racetrack in Louisville!

You wouldn't address the 3 valid websites I listed earlier, but would rather complain about an something you perceived in your mind. The fact is marketers are making products for kids using oldies music, therefore kids are listening to the oldies. You lose your argument. Case closed.

Seems more like you've given up on this. Fine. You weren't exactly staying on topic anyway when you didn't have any facts, data, or other pertinent information, so you kept straying in order to try to cover up what you don't know in the first place. You addressed none of my on-topic items, so excuse me if I don't bother with your off-topic web sites, that have nothing to do with the original subject.

It's hard to argue when you don't have facts, isn't it?

You know, maybe you should have mentioned UK playing basketball, and the racetrack in Louisville. At least you'd have said something accurate!

Remember, I'm not the one who quit this debate.

 

[RicoGregg]

There is always an exception..one of my friends in high school liked Big Band while we were all listening to the Beatles (or the Archies).

Hmm. I think this is the first recorded instance in about 25 years of anyone admitting to listening to The Archies.

I won't admit to listening to the Archies, but I did exchange emails with lead singer Ron Dante a couple of years ago. Nice guy. Class act.