Fall’s top non-sports show? It’s a shocker.

[mvcg66b3r]

When you think about the top non-sports show on broadcast, “Empire,” “The Big Bang Theory” and “Modern Family” probably come to mind.

One that probably doesn’t but should: The Macy’s Thanksgiving Day Parade.

It’s bigger than all those shows among households, and the increasingly early kickoff of holiday shopping has made it extremely popular among advertisers.

Thursday’s parade on NBC drew a 7.0 adults 18-49 rating, according to Nielsen overnights, the second-best rating for the parade in 12 years.

The Macy’s parade also averaged a 12.6 household rating, better than any non-sports show on broadcast so far this season.

This year’s parade featured some advertisers that had both spots on TV and a presence in the event, including KFC. Ram Trucks also got valuable sponsorship time on television through an agreement with Macy’s to have its vehicles tow all the floats.

http://www.medialifemagazine.com/falls-top-non-sports-show-shocker/

 

[landtuna]

The Macy's parade is a once-a-year event and like other single events (Rose parade etc.) shouldn't be equated to serial shows (not to mention that both occur on holidays that are traditional stay-at-home days and are several hours long as opposed to 30 minutes). Many major differences.

 

[anotherguyTN]

Just out of curiosity, how are CBS's ratings for the Macy's parade? They just call it the Thanksgiving Day Parade, probably because of only NBC having the rights to use the Macy's name, but it's the same parade broadcast from a different location. I'm surprised that other networks don't carry the Macy's parade the same way that the Rose Parade is carried by several networks (Actually too many.)

 

[vchimpanzee]

Just out of curiosity, how are CBS's ratings for the Macy's parade? They just call it the Thanksgiving Day Parade, probably because of only NBC having the rights to use the Macy's name, but it's the same parade broadcast from a different location. I'm surprised that other networks don't carry the Macy's parade the same way that the Rose Parade is carried by several networks (Actually too many.)

I haven't tried recording this parade since my TiVo is usually almost full when it airs, but the last time I watched it live, there was live coverage of a Detroit parade as well. Nashville may also have a parade, and during the wait for the Macy's parade to reach that corner where CBS covered it, they used to air highlights of a Hawaii parade from a month earlier. It just wasn't Thanksgiving without hula dancers!

I don't know what CBS does now but I coubt they stay with the one parade, so that's why the name is different.

 

[crainbebo]

They stay with the Mac...I meant "CBS Thanksgiving Day Parade." Sometimes they break away for a Broadway performance (Jersey Boys were on this year). I decided I wasn't going to deal with the Rockettes, Matt Lauer, and lip-syncing singers on floats over on NBC.
It's just New York now. No Hawaii or Detroit.

-crainbebo

 

[CTListener]

And back in the '60s and '70s, the Philadelphia Mummers Parade was regularly televised. I used to love watching the parades as a kid and didn't care about the football, becoming a fan kind of late, around 13 years old.

 

[anotherguyTN]

I had to dig up the information from Wikipedia again, but CBS has only carried the parade in New York since 2004. I usually like their coverage better because they don't go with all the overkill of segments from Broadway shows.

 

[MarcB]

Do the ratings include the rebroadcast of the parade that aired on NBC 2PM-5PM Eastern?

 

[sack]

And back in the '60s and '70s, the Philadelphia Mummers Parade was regularly televised. I used to love watching the parades as a kid and didn't care about the football, becoming a fan kind of late, around 13 years old.

The Mummers is a New Years Day parade, although Philadelphia does have a Thanksgiving parade which includes Mummers.

 

[anotherguyTN]

I think I remember there being a parade from Toronto that CBS carried at times as well. Would that have been on Canadian Thanksgiving, which is actually on the same day as our Columbus Day?

 

[mvcg66b3r]

I think I remember there being a parade from Toronto that CBS carried at times as well. Would that have been on Canadian Thanksgiving, which is actually on the same day as our Columbus Day?

The Toronto Santa Claus Parade is a Santa Claus parade held annually on the third Sunday of November in Toronto, Ontario, Canada. The next parade will be held on Sunday, November 20th, 2016. More than a half million people attend the parade every year. The televised parade, broadcast nationwide on the CTV Television Network, starts at around 4pm and runs about an hour and a half.

https://en.wikipedia.org/wiki/Toronto_Santa_Claus_Parade

 

[anotherguyTN]

Thanks for the info James!

 

[installLSC]

Does anyone know why CBS dropped the other parades? Broadcasting the same event as NBC seems a losing proposition, especially since they can't use the magic "Macy's" name, and the parade route is hard for CBS's cameras to cover (supposedly the 2012 change in routing was done for this very reason).

 

[TheBigA]

The Mummers is a New Years Day parade, although Philadelphia does have a Thanksgiving parade which includes Mummers.

Which was broadcast exclusively on the ABC affiliate there. Sponsored by Dunkin' Donuts! No kidding.

https://en.wikipedia.org/wiki/6abc_Dunkin'_Donuts_Thanksgiving_Day_Parade

 

[vchimpanzee]

I had to dig up the information from Wikipedia again, but CBS has only carried the parade in New York since 2004. I usually like their coverage better because they don't go with all the overkill of segments from Broadway shows.

You must mean "only" the parade from New York because I used to watch part of their New York coverage years before that.

Now most of the Broadway shows I like. It's the so-called music performed by today's artists I have a problem with.