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Family Affair by Mary J. Blige is in WOGL's rotation

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I guess every station has a song or 2 that just sticks out from the rest of the format. Mary J. Blige's Family affair is the one for ogl. Not only is it not an 80's song, it isn't even a 90's song. The song was released in 2001. Besides that it is rather far on the rapping side of R&B that typically doesn't get included on the variety stations, especially more AC leaning ones like ogl who already cuts out the rap verse on 90's songs such as TLC's waterfall.

Even Ben-fm, who does play 2000's music doesn't air this song.

First time I heard it on ogl, I thought it was a mistake, but I have heard it now 3 times in as many months. Not exactly in heavy rotation, but considering I listen to ogl about an hr or less worth a week, i'm sure its been played more then that, so it is definitely in the fringe side of their rotation.

Anyway no question really, just an odd observation.
 
I assume that in music testing, some songs from outside the typical scope of a particular station or format perform so surprisingly well with listeners of those particular stations or formats that programmers take notice and decide to see how those songs fare in their rotations. This can't apply to everything, of course: If by some strange chance, "Stairway to Heaven" does gangbusters with the typical listeners of WDAS-FM, it will clearly not pop up there because the station has a much more narrow focus. But Classic Hits and Variety Hits have much more leeway--especially after the pop music fragmentation that occurred in the '90s--to play what the target wants regardless of genre, as long as it doesn't turn off too many other listeners.
 
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Makes total sense if that's how it tests. I don't recall whether it was a bigger hit regionally than nationally, but whatever the case, if that fits textually with what they're trying to do, more power to them. I'm not surprised it's in light rotation all things considered.
 
Miguelito said:
But Classic Hits and Variety Hits have much more leeway--especially after the pop music fragmentation that occurred in the '90s--to play what the target wants regardless of genre, as long as it doesn't turn off too many other listeners.
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That is the key, as there may be "out of format" songs that cross over. They are fine, as long as "everybody in the room" likes them.
 
I wonder how classic hits stations will go once the 90s and 2K and beyond really start to get played. There are many songs already ignored from the '80s as I'm sure there will be with the decades onward.
 
JH_Radio said:
I wonder how classic hits stations will go once the 90s and 2K and beyond really start to get played. There are many songs already ignored from the '80s as I'm sure there will be with the decades onward.
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Other than the library coming forward in time, I can't imagine a whole lot changing versus how it's being done right now: The playlists will consist of the songs that test best. My guess is that if you tape three hours of a Classic Hits station today and you tape 3 hours of the same station five years from now, the biggest difference you'll hear is that more genres will be represented. Well, that and the robot DJ's.
 
Honestly, I'd be more shocked to hear something like "I saw the light" by Todd Rundgren then I would anything by Mary J Blidge. At some point, and I don't quite know how soon from now, but eventually things like Gin and Juice, It was a good day, and other 90s rap will be considered classic hits. To be fair, i dig both those songs.
 
It's crazy how much WOGL changed. I remember hearing them four years ago as 60s, 70's and, 80s. Within a year it changed to nearly all 80s and now diving into the 2000s. Unfortunately for me I hate the 80s and haven't tuned in since. Maybe I'll check back in ten years when it's "the Greatest Hits of the 90s and 2K!"
 
tvk5195 said:
It's crazy how much WOGL changed. I remember hearing them four years ago as 60s, 70's and, 80s. Within a year it changed to nearly all 80s and now diving into the 2000s. Unfortunately for me I hate the 80s and haven't tuned in since. Maybe I'll check back in ten years when it's "the Greatest Hits of the 90s and 2K!"
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For whatever reasons, they held off as long as they could. Seemed like every other Classic Hits station had moved into the '80s. Once WOGL went kicking and screaming into the Me Decade, they started announcing it from the mountaintop (tower top?) but it sure seemed like BEN-FM was already playing plenty of those songs!
 

Miguelito said:
For whatever reasons, they held off as long as they could. Seemed like every other Classic Hits station had moved into the '80s. Once WOGL went kicking and screaming into the Me Decade, they started announcing it from the mountaintop (tower top?) but it sure seemed like BEN-FM was already playing plenty of those songs!
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Yeah in some ways OGL and Ben-FM seem similar musically. Before, OGl was older than Ben.
 
Miguelito said:
For whatever reasons, they held off as long as they could. Seemed like every other Classic Hits station had moved into the '80s. Once WOGL went kicking and screaming into the Me Decade, they started announcing it from the mountaintop (tower top?) but it sure seemed like BEN-FM was already playing plenty of those songs!
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They had a 50s doo wop show as recently as early 2019. And played a few 60s in regular rotation in 2018.
Now the only time that they play oldies is Saturday nights with Bob Pantano. Interestingly, that show played a lot of 70s and 80s in the early 2000s, when the main format was still 50s-early 70s. Bob still plays the same music, even though the station marched on into the 80s and 90s. I think that they’ll eventually relegate his show to the HD2 only
 
They play oldies all day. Dress it up all you want, it’s old songs. As for Pantano, when the show isn’t financially beneficial, they’ll move on. I’m sometimes surprised it’s hung on this long.
 
Yeah, I did the 80s thing as well. Not sure any of my selections make the regular rotation, but so be it, I was flexible enough to do anything. And for a throwaway little bit, it's a bit different.

That said, I heard the song that started this thread this weekend by chance. So it keeps on keeping on.
 
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