Entercom enters into a six-year partnership with FanDuel, making it the official sportsbook partner across the company’s sports-formatted radio stations and its Radio.com audio streaming platform.
As part of the advertising and marketing deal, Entercom stations and hosts will provide listeners with FanDuel odds, insights and promotion. Entercom says it will also collaborate with FanDuel on in-depth integrations and co-produce content, including new formats.
“We believe this is the largest advertising commitment ever made within the radio industry,” President/CEO David Field said in a release. “We are focused on delivering the best sports betting experience for our audiences in markets where legalized sports betting will be pervasive… FanDuel is an ideal partner to take full advantage of the influence and reach of Entercom’s robust sports platforms to deliver an even better, audio sports experience to our listeners.”
