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Favorite Radio Personality In The Pittsburgh Market-Past Or Present

Admittedly, cable was in its infancy, but I would assume the Bucs had to give approval for their cable announcers.
As such, how would Prince have been "hated" by the Pirates?


Point well taken. There are two things, the public face and the inside story. If somebody asked me how I liked working with Bogut, I would have said "Great. Great guy." The truth is that he was a tough SOB, and it wasn't fun. Now, 25 years later in hindsight I would say (and did) "He was a great professional" which is true, but unless prompted I would probably not say "But I would not work with him again." You see?

Like any large business there were factions within the Pirate organization. Since I have no personal knowledge of how the Prince/cable decision was made, I'll only speculate that it was something like "Nobody's watching, maybe he'll add a few viewers and so we'll make money, it's OK with me as long as I don't have to deal with him." As I say, pure speculation. I can only tell you that we faced (ahem!) "resistance" to the idea.

Question two- You mention he'd pissed off Iron City. And I know when Prince was fired bars quit serving Iron City in 1975.
However, I can tell you I would listen to KDKA in spring of 1985 and I would hear Bob Prince doing Iron City beer ads. While it's true they did not sponsor the Bucs, they did sponsor "John Cigna and The K Team" (side note- when "The A Team" was taken off NBC, did you ever think the name of your morning show was dated?).
Do you know anything about that "burned bridge" being repaired?


We accepted ads from anybody, especially in 1985 as the Pittsburgh economy was crumbling. Heck, we took Myron Cope ads. Money is money. If Iron City wanted to use Bob Prince as a spokesman, OK with me. (I don't know if Hartmann would have made the same decision, but he was gone by then.)

As for the "A-Team", that was Cigna's idea. When I talked to him about taking over the morning show, he had 3 "demands." One was that Honsberger move from the night to the morning with him. The second was, of course, salary. and the third was that we position the show as a "team" effort, since Bogut had been more of a "star" with a newsguy and traffic girl. To that end he wanted to call it "The K-Team", which I thought just awful (as did my corporate overlords), but to make the deal I said yes, intending to give it slight lip service and deep-six it after a few months.

Then it caught on. People LIKED it. It read well on a bumper sticker. The newspaper used the phrase even as they dissed the show. Heck, I'm no dummy. "THE K-TEAM" it is!

Third- Did Greg Brown play any role in bringing Prince back?

No. He may have been in the meeting with Steve [I forget his last name/marketing guy] or not, I really don't remember. There were a few people around the table, but it was me, Chris, and Steve who did the talking.

Did Lanny, who always was grateful for Prince helping him get a start in broadcasting and arranged for Frattare to call an inning of play-by-play for the Pirates in '74 or '75 when Lanny was calling Charleston Charlies games, help Prince return at all?

I have read that the idea came from him, or that it came from his championing of Prince for the HOF, or whatever. That I am aware Lanny had NO part of it, except not to be an ass when we came to him and said "This is what we want to do." He welcomed it immediately, for which we were eternally grateful. Had it been Milo there would have been a month of tantrums.

Four- Why did Cross not last longer?

He plays well on the radio. Inside the station he was also my assistant - and played "bad cop" to my "good cop." As a result he was not well liked internally, nor by the corporate boys, who heard through the HR department that he had a drinking problem. (True, at the time.)

Five- What took you so long to go all talk? Even by 1990, KDKA was a split-format with music during the day.

The corporate guys were convinced that playing music kept our demos younger (true, actually), and since they weren't programmers we could never convince them that going all talk was a better option. That didn't change until after I left - and after the NY suits were all replaced in a wave of retirements and reassignments. I pitched the idea more than once. The response was to tell us to replace our tape machines with CD players "so the music will sound better." True story. I tried explaining that it didn't matter, because it was AM, and the radio speaker was probably about 2 inches across, but that's the mindset I was battling at the time.

Six- No, okay, I think I'll stop. But thank you so much for posting and, by the way, we all love a guy who uses the word "verklempt."

Technically, I use it incorrectly, but so what? It's a great word which has instant meaning even to those who don't know what it means ;)
 
The Pirates had no problem with Prince at that point. By then, all parties realized the whole 1975 situation should have been handled better by everyone involved and there were deep regrets on both sides that it played out as it did.

After he was reduced to calling Carnegie-Mellon football on WEDO, Prince's ego wasn't the issue it was in '75. After falling to the bottom of the National League and seeing a corresponding drop in attendance, the Pirates weren't quite as haughty, either. The Galbreaths were focused on trying to save their core real estate business (they had taken on Atari as a partner in the Pirates to get fresh cash) and also had an eye on selling the franchise. Tom Johnson, the other owner, had reconciled with Prince over many drinks. Jack Schrom, who was running the marketing operations, loved Prince. He had not been there in '75. Joe O'Toole, who was nominally in charge of the business operations, was not an obstacle. Steve Greenberg was a Pittsburgh native who recognized the value in having Prince and the Pirates on good terms again.

You're correct that the cable project was such a trifling matter at that time that it really didn't matter much.

Given that demos are a huge problem for KDKA, I wouldn't have been too quick to abandon anything that would help keep them younger, either.
 
are you still in radio AT ALL.......

No. I went from KD to WMAQ in Chicago, got blown out there and followed my wife who got a plum job with a new cable network. You may have heard of them? HGTV. After a couple years the CEO called and asked if I'd help put together an HGTV Radio Network, which I did. Got to about 400 stations. Then both the wife and I retired.

i seem to recall another reason you were brought back was there were stricty orders not to let j carl bogut go to WTAE and the GM previous to you didn't get it done!!!!!

I don't know what his "orders" were, but (contrary to public opinion) the GM doesn't really get to make those kinds of decisions. There was significant corporate involvement, and "they" didn't get it done.

As someone else noted, the significant factor was WTAE's decision to give Jack a TV show, which he wanted badly. (There were other issues, not the least of which was his already exorbitant salary, and the astonishing state of disrepair of the KDKA facilities. I was shocked when I came back to see a sink hanging by a single screw from one of the walls, and part of the radio wing half demolished. Can't have been a very inspiring place to be at the time.)

Jack sucked at TV. He was brilliant at radio. I can't explain either one except to say that's how it worked. I will take a moment for one inside story: I was at WBZ (Boston) and on a Friday got a call that "We need you in Pittsburgh; Bogut just left for WTAE." I was on a plane Sunday and showed up at KD on Monday morning. The place was in disrepair, and the management was worse. They had no Program Director, the Promotion Director was the former secretary. The place was being run by interns. The only person with a clue in the Program Department was a young woman named Judy Yankee, and she was overwhelmed. Anyway, there were lots of reasons Jack left, and the TV show probably wasn't the only one (clearly it was #1, however.)

I remember talking with Caroline Wean at KD-TV, saying something like "You better hope he's the biggest flop ever." And she said "Why?" To which my answer was "Because if he's a hit you guys are going to look like idiots: you could have had him for free and let him walk." Well, I instantly got fabulous cooperation from the TV side, with promos being made, extra time on Channel 2 for promotion, etc. Heh.

I still remember the fun Cigna and the K-Team had with your editorials in the days when John first took over the morning show. "The Generalissimo", they referred to you as, I recall.

John came up with that (I assume), and I didn't mind. I think we both had great affection for each other, and if he needed "a foil" I was happy to play the part.

*The way the whole return scenario came about is Lanny Frattare suggested that KDKA start a campaign to get Prince the Hall of Fame award. From there, someone -- probably Chris Cross -- said let's put him on the air, much to the objection of Frattare. But it eventually led to that. Prince was only able to work one weekend. He worked a May 3 game against the Dodgers in which the Pirates had a big comeback. He was unable to work again, although he did report for a game that was delayed a long time by rain. He died a few weeks later, on June 10. He was given the Hall of Fame award posthumously in 1986.

I'm fairly certain this is all wrong. I have absolutely no memory of Lanny suggesting a campaign for the Hall of Fame award. Indeed, the first I recall hearing Prince's name anywhere is Chris Cross suggesting it as play-by-play man for the last part of that current season. I would think if Lanny had been talking it up otherwise the idea wouldn't have been such a shock to me. I also am fairly certain that Prince worked more than the one weekend. Yes, he did work that first one, and then the team went on a fairly long road trip, but when they came back Bob did at least a couple more games. I have a distinct memory of listening to him and thinking "Hoo boy, this isn't so good." Maybe I'm remember that second game the first weekend, but I don't think so.

I think people have come to realize that morning listening is really driven by station more than personality, especially among older demos.

That is true, largely (I suspect) because of the "image" those stations traditionally have in other areas which are important to older (read: over 35) listeners such as news, traffic reports, business news, and so on. But it's possible to lose them, too. Remember after Rege Cordic left KDKA they put Art Pallan in there, and even surrounded by those solid elements he began to lose listeners.

I was in Pittsburgh a couple of years ago and heard the "new" morning man and was fairly unimpressed. Perhaps I just caught a couple of bad shows, or perhaps there wasn't really any "there" there. Luckily for me I had Cigna, who was a true talent. Those are hard to find.

I recall my mom having me find WTAE on the dial for her when Bogut moved. She listened for a about a week, decided she couldn't stand Cope's commentaries, and went back to KDKA. Forever.

The one time the Pirates helped us more than they ever knew was when Cigna took over. The team was on a tear, running up high in the pennant race, every game important, and you could walk around Pittsburgh and listen to the game coming out of about every window and bar - and I knew that as radios were clicked off at night they'd be clicking on the next morning to Cigna and not to Bogut. (Yes, some would switch over, but that was a MOST helpful piece of promotion for those first few weeks of Cigna's show.)

Given that demos are a huge problem for KDKA, I wouldn't have been too quick to abandon anything that would help keep them younger, either.

Sorry, fella, but this is just ignorant radio talk. Demos are a problem if you think they're a problem. KDKA was #1 in the advertising demo (25-54) the entire time I was there. The fact that we had skillions of 65+ was always a concern for the sales people because the agencies would beat them up over it, but so what? It's not the agencies' job to say "Hey, great station, please charge us more." Seriously: We had a 21 share. WTAE was #2 in town and had a 7 share. "Bad demos?" I don't think so. WTAE had nicely balanced demos. We did not. Which would you rather have had?

My argument, never accepted while I was there, was that with "all talk" (including 90-to-6) we would have a bigger audience, including in the sales demos. Incidentally, when we finally abandoned music in Boston, our total audience went UP. The advertising demo went UP. The time-spent-listening went UP. The older audience also went UP. I don't know what happened in Pittsburgh, but I would not be surprised to find that it was the same.

It was obvious to me that nobody was tuning in for the music, so all it was doing was blowing off the older demos and not serving the younger ones, who were there for other reasons anyway. We might as well have played operas, for all the good it did. As I note, when we focused at WBZ (I was gone from there too, by that time, but still involved as an in-house sort of consultant), the numbers got bigger - including "the demo" number.
 
RickStarr said:
*The way the whole return scenario came about is Lanny Frattare suggested that KDKA start a campaign to get Prince the Hall of Fame award. From there, someone -- probably Chris Cross -- said let's put him on the air, much to the objection of Frattare. But it eventually led to that. Prince was only able to work one weekend. He worked a May 3 game against the Dodgers in which the Pirates had a big comeback. He was unable to work again, although he did report for a game that was delayed a long time by rain. He died a few weeks later, on June 10. He was given the Hall of Fame award posthumously in 1986.

I'm fairly certain this is all wrong. I have absolutely no memory of Lanny suggesting a campaign for the Hall of Fame award. Indeed, the first I recall hearing Prince's name anywhere is Chris Cross suggesting it as play-by-play man for the last part of that current season. I would think if Lanny had been talking it up otherwise the idea wouldn't have been such a shock to me. I also am fairly certain that Prince worked more than the one weekend. Yes, he did work that first one, and then the team went on a fairly long road trip, but when they came back Bob did at least a couple more games. I have a distinct memory of listening to him and thinking "Hoo boy, this isn't so good." Maybe I'm remember that second game the first weekend, but I don't think so.

No, that's it precisely. Lanny wanted the station to start a campaign to get Prince in the Hall. The station took it to the next step and suggested putting Prince on the air. Lanny is very good at insincerity, so maybe he was able to convince you he was fine with having Prince on the air. That wasn't the case. There was a lot of screaming at Pirates people by Lanny about how this would ruin the broadcasts.

Given that demos are a huge problem for KDKA, I wouldn't have been too quick to abandon anything that would help keep them younger, either.

Sorry, fella, but this is just ignorant radio talk. Demos are a problem if you think they're a problem. KDKA was #1 in the advertising demo (25-54) the entire time I was there. The fact that we had skillions of 65+ was always a concern for the sales people because the agencies would beat them up over it, but so what? It's not the agencies' job to say "Hey, great station, please charge us more." Seriously: We had a 21 share. WTAE was #2 in town and had a 7 share. "Bad demos?" I don't think so. WTAE had nicely balanced demos. We did not. Which would you rather have had?

My argument, never accepted while I was there, was that with "all talk" (including 90-to-6) we would have a bigger audience, including in the sales demos. Incidentally, when we finally abandoned music in Boston, our total audience went UP. The advertising demo went UP. The time-spent-listening went UP. The older audience also went UP. I don't know what happened in Pittsburgh, but I would not be surprised to find that it was the same.

It was obvious to me that nobody was tuning in for the music, so all it was doing was blowing off the older demos and not serving the younger ones, who were there for other reasons anyway. We might as well have played operas, for all the good it did. As I note, when we focused at WBZ (I was gone from there too, by that time, but still involved as an in-house sort of consultant), the numbers got bigger - including "the demo" number.


Great, you're talking about 20 years ago. I'm talking about where the station is today and what happened as a result of those decisions -- KDKA's rapid descent into being the old folks' station. It includes -- but is not limited to -- having Perry Marshall do a dreary talk show that consisted of people complaining about their aches and pains for hours at a time. Doug Hoerth said he sat in on Perry's shift one night to get familiar with the board and phones and he was ready to kill himself when he left the building.

It's not like nobody saw it coming. They stood by and catered to the older listeners, creating a station that's completely unappealing to people under 50. They were desperately protecting that 12+ number, which means little in selling time, even while it was dwindling with every book. A 21 share is ancient history. A double-digit share might be, too. I'm not specificially talking about the music programming as much as I'm talking about an overall strategy to appeal to listeners who advertisers want. Things didn't have to deteroriate they way they have. Maybe you're not aware that they run brokered programming on weekends and "Tradio," which used to be staple of every neighborhood station.

Today KDKA has an 8.4 share and too much of that is people over 65. WDVE has a 8.8 share with much better demos. I know which one I'd rather have.

The comparison to Boston doesn't matter. Pittsburgh isn't Boston. Doesn't have the same taste or the same demographic profile.
 
I'm over 60 and I never listen to KDKA when I'm in Pittsburgh. It's too stodgy and boring. I just crank up BOB and rock out.
 
KDKA used to be cool. When Dave Scott played the Carpenters, I switched to Clark Race.
 
MsMusicRadio said:
KDKA used to be cool. When Dave Scott played the Carpenters, I switched to Clark Race.

I'm pretty sure Dave Scott was long gone by the time the Carpenters started having hits. I'm pretty sure Clark Race was out west by then, too.
 
RickStarr said:
I was in Pittsburgh a couple of years ago and heard the "new" morning man and was fairly unimpressed. Perhaps I just caught a couple of bad shows, or perhaps there wasn't really any "there" there. Luckily for me I had Cigna, who was a true talent. Those are hard to find.

No, that's all the current morning show has ever brought to the table. When Cigna retired they had the opportunity to put KD on the map with a whole different group of listeners, but swung and missed. Those people for the most part now listen to 104.7.
 
Substitute Annette or frankie for the Carpenters. How about any announcer with a nickname?

1) Ravin Dave Scott
2) Handsome Henry DaBecco
3) Striker MacGuire
4) Bumber Morgan
5)Clark Ingram
 
MsMusicRadio said:
Substitute Annette or frankie for the Carpenters. How about any announcer with a nickname?

1) Ravin Dave Scott
2) Handsome Henry DaBecco
3) Striker MacGuire
4) Bumber Morgan
5)Clark Ingram

You mean Bumper Morgan and Clarke Ingram?
 
ok.....this thread has now gone on over a year.....

that shows that P burgh was one of the best markets in the biz.....and can be again...

i gotta be honest.......the best personalities were those employed by ted atkins at 1250/WTAE and later the fm incarnation........'TAE was pushing it uphill against KDKA and they did a great job.........

to team o'brien and garry was brilliant.....bringing a modified drake sound to the station was fantastic....and people like don berns, bob dearborn, johnny williams....myron ( and the list goes on)

somehow...soomebody in purgh needs to do a 21st century version of that....

maybe it is KD and it's re-vamped talk format....maybe it's one of the music stations.....

as this business IS cyclical....it could happen again i suppose.......

OH BTW.....what ever happend to "intrepid scout"
 
Boss Radio said:
RickStarr said:
*The way the whole return scenario came about is Lanny Frattare suggested that KDKA start a campaign to get Prince the Hall of Fame award. From there, someone -- probably Chris Cross -- said let's put him on the air, much to the objection of Frattare. But it eventually led to that. Prince was only able to work one weekend. He worked a May 3 game against the Dodgers in which the Pirates had a big comeback. He was unable to work again, although he did report for a game that was delayed a long time by rain. He died a few weeks later, on June 10. He was given the Hall of Fame award posthumously in 1986.

No, that's it precisely. Lanny wanted the station to start a campaign to get Prince in the Hall. The station took it to the next step and suggested putting Prince on the air. Lanny is very good at insincerity, so maybe he was able to convince you he was fine with having Prince on the air. That wasn't the case. There was a lot of screaming at Pirates people by Lanny about how this would ruin the broadcasts.[/i]

I'm sorry, but you're just blabbing about things you know nothing about.

I just spent an hour with Chris Cross reliving old times. (He's running a station in Lexington, KY and hosting a sports talk show there, among other things.) He is adamant that Lanny had no part in this at all, so he agrees with me on every important point.

His recollection, summarized: We were driving to a KDKA client ski party (Schussboomer) and just talking radio talk, sort of brainstorming our "Pirates' problem" and he said "How about bringing back the Gunner?" ** Silence. ** And then I said "How would we ever do that?" ** Silence. ** And then he said "I don't know." ** More silence. ** Well, the drive was over an hour, and in that hour we went through the necessary steps: the Pirates would have to give permission, Westinghouse corporate would have to approve, Bob would have to say 'yes'. Oh, and I would have to think it was a good idea, too.

In what order do you do it? I don't want to go to my bosses and gin up this swell idea which they will hate, only to get them to say 'yes', and then have somebody else say 'no.' You don't want to get Bob to say 'yes' and then find out someone else says 'no', because Bob will talk and we will have a(nother) PR nightmare. We eventually decided to talk to the Pirates first, corporate second, Bob last. And it took me a few days to get comfortable with it, too, BTW.

The conversation with the Pirates, according to Chris, went OK, not great. They didn't say 'yes', they didn't reject it out of hand. I did some of the pitch, Chris did some. I did the "Well, it probably won't happen anyway because of my boss, but if he said 'yes', would you say 'yes'?" They said they'd think about it. Eventually there was another meeting and we got a tepid 'OK' so long as Lanny was protected; they didn't care much what Rooker thought except for the PR implications of having him badmouth the idea.

We flew to New York (none of this is in a hurry, the whole process took weeks, at least.) to talk it over with my boss (and the President of the Radio Group, who had been in the chair when the Prince imbroglio happened in the first place.) They were likewise not thrilled at the idea, but as I said earlier several days later they called back and gave lukewarm support.

Part of the problem was, of course, that in 1985 Pittsburgh was undergoing contraction (steel industry collapse) and our budgets were being cut as advertising fell across the market and since we were not immune, at KDKA. So we had no money to pay Bob, which we thought might be a problem. Here's part of the story I didn't remember until now: While Chris and I had agreed Bob would come last, Chris had taken vacation "in Florida" to see his mother. Well, Bob happened to have a house down there too, and Chris went to visit, unbeknownst to me.

He appeared at Bob's door, and when he answered he said (quoting Chris specifically): "Hi. You don't know me. I'm Chris Cross, I'm the Program Director of KDKA, and I'm here to talk to you about coming back to the broadcasts." "Come in," said Bob. Not much further along in the conversation Chris said, "One stumbling block, we don't have any money." Bob's response: "I don't give a f**k about the money."

We were off to the races, although I didn't know it at that point.

As the days passed over these other meetings (and other things like running the radio station) we finally got all the permissions in place, I told Chris to find out where Bob was and to prepare for that meeting. Chris came back, ashen, saying Bob had collapsed on the golf course and had been taken to the hospital, where he had just undergone surgery a few days prior.

Before talking with Bob, both Chris and I spoke with his surgeon, who told us there was an 80% chance of a full recovery and in any event he would be able to do "some things" with the broadcast, so long as he was not taxed heavily. We met with Bob. There was no negotiation, he accepted the gig without complaint of any kind, and the contract paid him $40k to do "the middle three" in as many games as he could.

Lanny, at least to us, did not have a problem with it. Rooker, on the other hand, was squeezed out and was unhappy, which we ameliorated by having Bob do two innings in some games (and Rooker just one), or occasionally Lanny would give up an inning so Rooker could do two, and we limped along.

Chris' recollection mirrors mine: Bob announced 6 or 7 games, the final one was a cold, rainy night where he sat for a few hours, caught cold, and was unable to announce again. He died some days later at the hospital with Betty and Chris Cross at his side; I was in the outer room. Chris went downstairs and made the announcement to the television crews.

The adventure ended; Bob had returned, and Bob had died.

And that's the story from two of the three or four people who were involved in every aspect. Bob isn't talking. I have, Chris has, and we're about the only ones who know. Any other stories or theories you can put in the circular file, and do it with my thanks. Lanny had nothing to do with it. His campaign, if there was one to get Prince into the Hall of Fame had nothing to do with it. The idea that it might have "reminded" us about Prince is absurd, scarcely a week went by without Bob's name in a sports column, on a talk show, a letter to the editor, or a letter to me. We didn't need Lanny to bring up the name. We were groping for things we could do 1) to get more listeners to the broadcast and 2) help revive interest in the team. Putting Prince in the HoF would have done neither. Putting him on the broadcast, we hoped, would do both.
 
Great, you're talking about 20 years ago. I'm talking about where the station is today and what happened as a result of those decisions -- KDKA's rapid descent into being the old folks' station. It includes -- but is not limited to -- having Perry Marshall do a dreary talk show that consisted of people complaining about their aches and pains for hours at a time. Doug Hoerth said he sat in on Perry's shift one night to get familiar with the board and phones and he was ready to kill himself when he left the building.

Perry Marshall had a 55% share in the hour leading to morning drive. He had more 25-54 listeners than O'Brien & Garry. Doug Hoerth may have been talented, but he couldn't support a 55 share with a derrick and a crane. (That 55 share is just in the metro; I'm not talking about the 38 state signal, so it's "apples to apples".)

It's not like nobody saw it coming. They stood by and catered to the older listeners, creating a station that's completely unappealing to people under 50. They were desperately protecting that 12+ number, which means little in selling time, even while it was dwindling with every book. A 21 share is ancient history. A double-digit share might be, too. I'm not specificially talking about the music programming as much as I'm talking about an overall strategy to appeal to listeners who advertisers want. Things didn't have to deteroriate they way they have.

The AM dial went that way, it had little to do with KDKA. There are trends in society which are inexorable, and even the best practitioners are not immune. We're seeing it today with newspapers; even the best are falling. So it was in the 80's and 90's with AM radio. You could do better, you could do worse, but you're still gonna lose those demos as they switch to the cool side of town on FM.

Maybe you're not aware that they run brokered programming on weekends and "Tradio," which used to be staple of every neighborhood station.

Oh, I'm willing to admit that the station has been fabulously poorly managed recently; particularly in the last decade, perhaps longer. That's partly the local managers' fault, partly corporate. Say, how's WTAE doing these days? How about WKTQ? KQV? WWSW-AM? Gosh, seems like every AM manager must have been a dunce.

The comparison to Boston doesn't matter. Pittsburgh isn't Boston. Doesn't have the same taste or the same demographic profile.

The comparison to Boston is on point. Pittsburgh has an even older demographic profile; you would think advertisers would be cognizant of that and want to reach them. The ad agency people, of course, didn't think so, and were forever telling us how cool WTAE was and how old and horrible we were. Somehow we managed to out-ratings them in the demo, overall, and outbill them by a multipliable factor year in and year out. Go figure.

WTAE had a serious talent cavalcade in O'Brien and Garry. People in this thread are talking about the other "music pushers" they had? Please. They were decent within the format, but nobody from the big markets was stalking them to get them to ratings glory elsewhere.

As it turns out, all the one-time AM radio kings are having trouble: KMOX, WGN, WOR, KDKA, all of them. Maybe there's more moving parts to this Rube Goldberg thing than you think.

I take no personal glory in any of this. Ted Atkins was a terrific programmer and assembled a fine cast. He stole Bogut, which should have been a coup (but wasn't, in the long run.) He paid me a high complement in the newspaper on his way out of town; I will always remember that.

Diane [whatever her name was] ran a decent, if unmemorable ship at 3Ws, but I have little doubt that she would have been successful managing KDKA, just in a different way than I did. There weren't really many other stations worth mentioning. Daisy? WEEP? WDVE? At the time it was hardly a blip, and got where it got more because of the exclusivity of the music format than anything brilliant they did. Oh, wait! B-94. Quinn. OK, there was one other station worth mentioning, my apologies. Maybe I've forgotten another, dunno. Overall, it was a fun time, even as the market collapsed and the ad pool shrank.

I remember it as one of the best gigs I ever had. How could you not? KDKA, Pittsburgh. "We will now broadcast election returns..." It's in the history books, and I was there.
 
RickStarr said:
Boss Radio said:
RickStarr said:
*The way the whole return scenario came about is Lanny Frattare suggested that KDKA start a campaign to get Prince the Hall of Fame award. From there, someone -- probably Chris Cross -- said let's put him on the air, much to the objection of Frattare. But it eventually led to that. Prince was only able to work one weekend. He worked a May 3 game against the Dodgers in which the Pirates had a big comeback. He was unable to work again, although he did report for a game that was delayed a long time by rain. He died a few weeks later, on June 10. He was given the Hall of Fame award posthumously in 1986.

No, that's it precisely. Lanny wanted the station to start a campaign to get Prince in the Hall. The station took it to the next step and suggested putting Prince on the air. Lanny is very good at insincerity, so maybe he was able to convince you he was fine with having Prince on the air. That wasn't the case. There was a lot of screaming at Pirates people by Lanny about how this would ruin the broadcasts.[/i]

I'm sorry, but you're just blabbing about things you know nothing about.

I just spent an hour with Chris Cross reliving old times. (He's running a station in Lexington, KY and hosting a sports talk show there, among other things.) He is adamant that Lanny had no part in this at all, so he agrees with me on every important point.

His recollection, summarized: We were driving to a KDKA client ski party (Schussboomer) and just talking radio talk, sort of brainstorming our "Pirates' problem" and he said "How about bringing back the Gunner?" ** Silence. ** And then I said "How would we ever do that?" ** Silence. ** And then he said "I don't know." ** More silence. ** Well, the drive was over an hour, and in that hour we went through the necessary steps: the Pirates would have to give permission, Westinghouse corporate would have to approve, Bob would have to say 'yes'. Oh, and I would have to think it was a good idea, too.

In what order do you do it? I don't want to go to my bosses and gin up this swell idea which they will hate, only to get them to say 'yes', and then have somebody else say 'no.' You don't want to get Bob to say 'yes' and then find out someone else says 'no', because Bob will talk and we will have a(nother) PR nightmare. We eventually decided to talk to the Pirates first, corporate second, Bob last. And it took me a few days to get comfortable with it, too, BTW.

The conversation with the Pirates, according to Chris, went OK, not great. They didn't say 'yes', they didn't reject it out of hand. I did some of the pitch, Chris did some. I did the "Well, it probably won't happen anyway because of my boss, but if he said 'yes', would you say 'yes'?" They said they'd think about it. Eventually there was another meeting and we got a tepid 'OK' so long as Lanny was protected; they didn't care much what Rooker thought except for the PR implications of having him badmouth the idea.

We flew to New York (none of this is in a hurry, the whole process took weeks, at least.) to talk it over with my boss (and the President of the Radio Group, who had been in the chair when the Prince imbroglio happened in the first place.) They were likewise not thrilled at the idea, but as I said earlier several days later they called back and gave lukewarm support.

Part of the problem was, of course, that in 1985 Pittsburgh was undergoing contraction (steel industry collapse) and our budgets were being cut as advertising fell across the market and since we were not immune, at KDKA. So we had no money to pay Bob, which we thought might be a problem. Here's part of the story I didn't remember until now: While Chris and I had agreed Bob would come last, Chris had taken vacation "in Florida" to see his mother. Well, Bob happened to have a house down there too, and Chris went to visit, unbeknownst to me.

He appeared at Bob's door, and when he answered he said (quoting Chris specifically): "Hi. You don't know me. I'm Chris Cross, I'm the Program Director of KDKA, and I'm here to talk to you about coming back to the broadcasts." "Come in," said Bob. Not much further along in the conversation Chris said, "One stumbling block, we don't have any money." Bob's response: "I don't give a f**k about the money."

We were off to the races, although I didn't know it at that point.

As the days passed over these other meetings (and other things like running the radio station) we finally got all the permissions in place, I told Chris to find out where Bob was and to prepare for that meeting. Chris came back, ashen, saying Bob had collapsed on the golf course and had been taken to the hospital, where he had just undergone surgery a few days prior.

Before talking with Bob, both Chris and I spoke with his surgeon, who told us there was an 80% chance of a full recovery and in any event he would be able to do "some things" with the broadcast, so long as he was not taxed heavily. We met with Bob. There was no negotiation, he accepted the gig without complaint of any kind, and the contract paid him $40k to do "the middle three" in as many games as he could.

Lanny, at least to us, did not have a problem with it. Rooker, on the other hand, was squeezed out and was unhappy, which we ameliorated by having Bob do two innings in some games (and Rooker just one), or occasionally Lanny would give up an inning so Rooker could do two, and we limped along.

Chris' recollection mirrors mine: Bob announced 6 or 7 games, the final one was a cold, rainy night where he sat for a few hours, caught cold, and was unable to announce again. He died some days later at the hospital with Betty and Chris Cross at his side; I was in the outer room. Chris went downstairs and made the announcement to the television crews.

The adventure ended; Bob had returned, and Bob had died.

And that's the story from two of the three or four people who were involved in every aspect. Bob isn't talking. I have, Chris has, and we're about the only ones who know. Any other stories or theories you can put in the circular file, and do it with my thanks. Lanny had nothing to do with it. His campaign, if there was one to get Prince into the Hall of Fame had nothing to do with it. The idea that it might have "reminded" us about Prince is absurd, scarcely a week went by without Bob's name in a sports column, on a talk show, a letter to the editor, or a letter to me. We didn't need Lanny to bring up the name. We were groping for things we could do 1) to get more listeners to the broadcast and 2) help revive interest in the team. Putting Prince in the HoF would have done neither. Putting him on the broadcast, we hoped, would do both.


So you take 1,000 or so words to basically confirm what I said? I said Lanny was pushing for the station to start a Hall of Fame campaign for Prince. That's a fact. It's how Prince and KDKA first became linked again.

What happened after that is your business, and you're entitled to it. I'm glad Chris Cross has some semblance of a memory and didn't leave all his brain cells at Froggy's.

As far as the duration of Prince's comeback, that's covered in this well-researched piece:

http://bioproj.sabr.org/bioproj.cfm?a=v&v=l&bid=794&pid=16922
 
"Say, how's WTAE doing these days? How about WKTQ? KQV? WWSW-AM? Gosh, seems like every AM manager must have been a dunce.

How many of those stations have 50kw signals and the heritage that KDKA does? Not an apt comparison.

"WTAE had a serious talent cavalcade in O'Brien and Garry. People in this thread are talking about the other "music pushers" they had? Please. They were decent within the format, but nobody from the big markets was stalking them to get them to ratings glory elsewhere."


Interesting observation, given that Larry Richert and Susie Barbour wound up on KDKA, Chuck Brinkman had a long and successful run in Dallas, Bob Dearborn had success in Seattle, Jim Quinn was consistently a formidable competitor within the market, and you personally made a strong effort to lure Myron Cope to KDKA.
 
Boss Radio said:
The WTAE guys were good, but that station was heavily formatted by Atkins. He had two-page memos on the proper way to execute a time check. The exception was morning drive, where O'Brien and Garry got a chance to stretch out.

(I realize I'm late to this party, but this thread was just pointed out to me.)

This statement is patently false. I worked for Ted at WTAE for 6-1/2 years and never got a memo with a single line about the proper way to execute an air check.

(don berns)
 
I'd say....even if he DID have a two-page memo telling you how to execute a time check, SO WHAT?
He's the boss, and it's his prerogative to decide how time checks ought to be done. If you take
the king's shilling you do the king's bidding.

I think that local radio and the Pittsburgh Pirates have both gone downhill largely for the same reasons.
Take a look at the talent in that lineup at 'TAE, and ask yourself, would any station be wiling to cover
that payroll cost today? (not that anyone there was getting wealthy, but compared with today it is
just hard to imagine any ownership springing for those numbers). At least the Pirates can't fill left
field, right field and shortstop with syndicated players off the bird.
 
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