I was briefly a volunteer at 90.9 when it was KCMW-FM. I didn’t do too many shifts there, but a tape from there and KGSP eventually got me a commercial gig. I understand it has moved towers closer to KC, but it still doesn’t cover the Kansas side very well. I'm kind of surprised Mark couldn’t get it in the Crossroads, though it's highly directional, and that area probably has a lot of multipath.
It's just the other side of the freeway loop from downtown so there is that factor. It is a bit of a low spot. Hopefully they can get a clean signal on their modulation monitor at Union Hill.
This is my opinion only, of course, but while Jon Hart seems to be a great guy, his voice absolutely grates on me.
Premier actually helped them get on the air and there were agreements (probably an SMA but I don't remember for sure) to allow KFRU and KPLA to market the station.The original owner of KBXR 106.1 was from Detroit and was a huge fan of WXRT and WABX. He wanted KXRT but couldn’t get those calls. KBXR was an amalgamation of XRT and ABX. He and his wife merged their operation with Al Germond and Dave Baugher's Premier Marketing Group after the Telecommunications Act passed in order to compete better in the market. Being a standalone, even in Mid-MO, was tough.
KXRT were the call letters for what is now KTAO in Taos, NM - the history cards are interesting on that one and you should be able to see why they picked those calls.