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First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

My bank has CNBC displayed behind the tellers, muted. How long are you typically in a bank? Three to five minutes? All about the branding and not about actually learning anything that Ron Insana has to say.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

PTBoardOp94 said:
My bank has CNBC displayed behind the tellers, muted. How long are you typically in a bank? Three to five minutes? All about the branding and not about actually learning anything that Ron Insana has to say.
Click to expand...

And my bank usually has BNN (Canadian business cablenet) on mute there.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

The McDonald's closest to where I work has Fox News muted, but they do keep the closed captioning on.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

The McDonald's around here don't have TVs in them.

But the Burger King here has a flat screen and it was on one of the news channels.

Also the Subways around here have TVs in them and are usually on either HLN or CNN.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

I went to 2 different McDonald's in Nashville and they both had the SEC on CBS (one was a regular season game and the other was the SEC title game). I guess there is no rule preventing local channels from airing.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

Hmm--I wonder if this channel will be added to the McDonald's cable lineups soon? From Crain's Chicago Business:

http://www.chicagobusiness.com/arti...akingNews+(ChicagoBusiness.com+Breaking+News)

(Sorry for the long link)

But then again I wonder once this McDonald's in-restaurant channel gets launched, if the days of having other channels on their TV's (Fox News, CNN, Weather Channel, ESPN, etc.) might be coming to an end and this will be the only one "on the air" in the stores.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

nomadcowatbk said:
rgseark2009 said:
Last time I was in the McD's in Monticello AR, the flatscreen was showing Fox News Channel in stretchovision.
Click to expand...

Fox News pays a lot of places to show their channel.
Click to expand...

Really? That's news to me. The only 'pay' arrangement such as this that I'm aware of is CNN through it's Airport Network. Or those newsstands at airports/train stations, etc. that go by the name of "CNBC News or FOX News Store or CNN Newsstand" - they also have a deal to show a certain channel. ESPN-themed restaurants and gift shops obviously do as well.

But, as so far as FNC is concerned, do you have a legitimate source for that statement or did it just seem to you that it should be so? Are we to believe that there's some guy in New York cutting deals with various McDonalds franchisees in places like Tehachapi, CA, Dothan, AL, Littleton, NH and Salina, KS to make sure that all TVs in those places are tuned to FOX News? Next, you'll be telling us that Fox News has a secret force of men in black who drive all over the US, ensuring that those 'contracts' are being upheld! :D ::) :D
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

CNN also has a medical channel, "Accent Health", which seems to be piped in to most of the Doctor's offices at one SLC hospital complex.
Not sure if it's a recorded thing, delivered on DVD, or if it's some sort of IPTV. I don't remember seeing it on a satellite lineup.
(Looks like something like IpTV...."Store-and-forward" is what they say here:
http://www.accenthealth.com/Physician-Practices/FAQ/#faq13_q )

I worked on the tech requirements for a "Store TV" channel, about 15 years ago. It was supposed to put commercials on TV sets in big grocery stores. But, the advertising agencies only wanted to run the exact same spots in the stores, that were airing on TV. Customers complained about having to "watch the same commercials they just saw on their soaps". The test-market stores booted the whole thing out one weekend.

Also, a nationwide chain of truck stops was running something called "Trucker TV" a while back. As I recall, they were substituting their own slate of paid commercials over the networks like CNN, etc. That got stopped by the lawyers.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

The thing about McDonald's having its own network is nothing new -- some McDonald's in the Tampa Bay area have their own McDonald's channel, though I suspect it's broadcast from a DVD drive, with textual content (news updates, weather, etc.) coming from an internet hookup.

kenglish said:
Also, a nationwide chain of truck stops was running something called "Trucker TV" a while back. As I recall, they were substituting their own slate of paid commercials over the networks like CNN, etc. That got stopped by the lawyers.
Click to expand...

Some gyms and hotels do the same thing, in which their own slate of ads run over the regular ads on some channels.

Also, some Wachovia branches (pre-Wells Fargo) shown Bloomberg, but with Wachovia ads replacing the financial information at the side of the screen, and Wachovia ads replacing the commercials.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

I haven't researched this but at a truck stop where I go when I go to the beach, which has showers--and I was able to go in one once when the restrooms were being renovated--the Wendy's has two TVs. I remember The Weather Channel on one occasion when it was pouring rain and maybe one other time. That's probably still what's there normally. I saw Obama on the screens this last time. Rush was ranting about Obama's latest stunt when I got back in the car.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

PTBoardOp94 said:
My bank has CNBC displayed behind the tellers, muted. How long are you typically in a bank? Three to five minutes? All about the branding and not about actually learning anything that Ron Insana has to say.
Click to expand...
My bank has a very boring channel. Black and white, and nothing ever happens. They just change where the camera is pointed every few seconds. Looks like a bank.
 
Re: First Hotel, then Hospital, then College Cable--Now there's "McDonald's Cable"

kenglish said:
I worked on the tech requirements for a "Store TV" channel, about 15 years ago. It was supposed to put commercials on TV sets in big grocery stores. But, the advertising agencies only wanted to run the exact same spots in the stores, that were airing on TV. Customers complained about having to "watch the same commercials they just saw on their soaps". The test-market stores booted the whole thing out one weekend.
Click to expand...
My grocery store had CNN Headline News for several weeks. They had it turned up so loud I asked them to to turn it down and they weren't allowed to. I didn't go back in that store until the TVs were gone. It wasn't just the noise but the annoying music before each commercial.
 
Bumping this up after several years because I'm stumped on what I saw:

We have a Burger King here in Yakima (in the Yakima-Tri Cities DMA) that has a TV for quick viewing by the customers. The kicker? Last two times I've been in there, I've seen KIRO on that television. SEATTLE TV...in the heart of Yakima! And the real kicker (and I'm not kidding or on drugs), is the feed was several hours behind than normal. Tonight I saw 'Right This Minute' on the their TV, and when they went to the local break while I was waiting for food, I saw about three PSAs in a row with the KIRO 7 logo at the lower right. They air RTM at 1:35-2:35AM weeknights and I was picking up my food at 8PM. Obviously KIRO viewers would be viewing Celebrity Big Brother at that time as it was on the schedule. The time before that, they had a live on-time feed of KIRO's news (because the stories were Seattle-related and Morgan Palmer was doing weather). Walking out I noticed a DirecTV DTA box at the back of the TV. I have no idea how that feed is getting there, and how it's 18 hours behind schedule. DirecTV Now or something?
Years ago this same Burger King was playing one of the cable news channels with DirecTV-inserted ads, I think.
 
Well, I think I have an answer for the source of KIRO...looks like it's their webstream feed. I'm watching KIRO's 11pm newscast and instead of the local ads, they have a bunch of PSAs and online-only ads inserted, those PSAs with a bumper on the bottom with the KIRO 7 logo on them. Seems really weird that the Burger King would be using their TVs to play KIRO's webstream of news repeats. Maybe the general manager is an ex-Puget Sound resident?
 
Of course there are some restaurants now with multiple screens carrying different sports channels. Although I can't say for sure about how many there are, Rafferty's in Jackson, TN has enough screens to probably show every NFL and college football and basketball game available at any one time.
 
Yes, we have a Pizza Hut with several TVs all playing sports channels. ESPN and ESPN2, FS1, CBS Sports Network, NFL Network and NHL Network were on the TVs last time I was there. They utilize DirecTV's business package for the source.
Wendy's usually plays ESPN or NFL Network on their one HDTV. Many fast-food restaurants have no television but that's obvious. All about immersing the customer with something to watch if they're not interested in pulling out their phone and playing Candy Crush while they wait for pizza...
 
The McDonalds by my house has two TV's. One in the main dining area tuned to CNN and another in the kids area usually tuned to Boomerang or the PBS Kids local subchannel. Sheetz also has two TV's (we're one of the few dine in locations), also with two TV's. One tuned to WTTG or WUSA and the other is on ESPN or NBCSN Washington.
 
Not to break the spirit of this thread, but aren't we getting exposed to too much TV and video? On one hand, as someone who works in media, I am interested when I'm traveling to see what the McDonald's and Dunkin' Donuts and other stores are showing, maybe get a look at some channel I've never seen before.

But I also wonder how we are becoming people who can't go two minutes without some sort of video entertainment? I'll go out somewhere with friends but as we're talking, eyes are focusing on the video screen behind me, not on me. If I'm not careful, I'm doing it too.

OK, if I'm eating in a fast food place all by myself, maybe it might be good to catch up on news while I'm munching on my burger. And it was interesting when I stopped at a KFC in the Hudson Valley to see YNN, the Time Warner news channel for New York State (now Spectrum News).

I may be showing my age but I don't think non-stop video in stores and restaurants is good. And neither are people staring at their cell phones night and day.
 
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