radioguy39nj said:
JACK isn't doing well for CBS in other markets. JACK in Las Vegas was recently flipped to a simulcast of news/talk KXNT and isn't doing well in Chicago, though no flip has occured yet.
But Jack in LA is consistently top 5 in 25-54, and is about the 15th higest billing station in the country.
Vegas is overradioed, and CBS took a format that had a lot of overlapping competition to "save" KXNT and to pretty much block another FM talker for the moment... much like what KSL did in SLC or Entravision in New Orleans with WWL*. These moves were less about the existing format than about getting some sales demos for news talk and beating others onto FM.
* WWL has an FM competitor, so they added an FM simulcast themselves to minimize damage.