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Forever Communications Shakes Up Radio Market in Murray, KY

T

That Random Oshawott

Forever Communications, the owner of WFGS "Froggy 103.7" of Murray, has made some substantial changes to Murray's radio station lineup. The two AM stations that operate out of Murray, 1130 and 1340 (WNBS), have both changed formats. 1130, formerly a sports talk station, is now a Top 40 contemporary station named WBZB, and it is paired with a new FM station on 104.5. The FM station is rather low-powered - it is pretty hard to pick up outside of the immediate area of Calloway County, perhaps so as to not be very redundant with WDDJ 96.9 of Paducah - yet Forever Communications is branding WBZB as "Bee 104.5," not "Bee 1130". Furthermore, WNBS, formerly a news/sports talk station, is now a "classic" (that is, 1980s) hits station. It is also paired with a new FM station, on 97.9. This station, however, continues to be branded under the name of WNBS.
How odd - AM station becoming music stations.
 
Except for a few years in the 90s, WNBS 1340 has been on since 1948. The FM translator W250CK at 97.9 was added in 2021. Current branding is, "WNBS - Classic Hits for Murray". The AM operates 24 hours at 1,000 watts.

1130 has been on since 1978. The FM translator W283CP at 104.5 was added several years ago. The AM operates daytime only at 1,500 watts. Current branding is, "B 104.5".
 
AMFMKYTN said:
Except for a few years in the 90s, WNBS 1340 has been on since 1948. The FM translator W250CK at 97.9 was added in 2021. Current branding is, "WNBS - Classic Hits for Murray". The AM operates 24 hours at 1,000 watts.

1130 has been on since 1978. The FM translator W283CP at 104.5 was added several years ago. The AM operates daytime only at 1,500 watts. Current branding is, "B 104.5".
Click to expand...
Indeed. "B" is supposed to be representative of a bee, and I'm not particularly sure, but "BZB" could represent "busy bee."
 
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