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Former Gov David Peterson gets Own Radio Show on WOR

NewsVet said:
TheBigA said:
I'm pretty convinced the decision wasn't strictly about ratings. As someone much smarter than me once said, it's always about money.

Right. WOR isn't in business to "beat Hannity." It's in business to make money by selling advertising in competition with several dozen other radio stations in the NY area. Both WABC and WOR were having ratings and billings problems in afternoon drive as they divided the dwindling audience for right-wing talk, so WOR has decided to try a host who's not a right-winger. Makes sense to me.

They're not going to do better with business against Hannity with David Paterson. What is Malzberg's billing problem? I don't think it's a good idea to have a liberal go against Hannity, when Ellis Henican failed. There's a dwindling audience for all radio.
 
TTalkradio1 said:
They're not going to do better with business against Hannity with David Paterson. What is Malzberg's billing problem?

Who knows Malzberg other than his fans? Patterson is the former governor. People outside of the format know who he is. It will be easier to sell a known name than someone who has a limited fan base. Even if the advertisers disagree with his politics, they know who Patterson is. When you're dealing with an AM station whose average age is 65, that's a big deal.
 
I don't see Paterson making it at all on the air. Comparing him to Mayor Koch? Apples and oranges. The Mayor remains a class act. Not so with the former governor.
 
I'm not a guy in the business-- work heavy construction--for whatever it's worth, I think this is a horrendous mistake-- another flaming liberal, and his voice is grating as hell--second I hear him WOR gets changed. :mad:
 
Will Sean Hannity's ratings experience a boost at the expense of Malzberg's WOR departure - or will folks finally discover what AM 970 The Apple has to offer in afternoon drive? Stay tuned.

I'll put my money on a bump in Hannity's ratings - a bottom feeder dirt bag replaces Malzberg -LOL
 
Ejxit said:
Will Sean Hannity's ratings experience a boost at the expense of Malzberg's WOR departure - or will folks finally discover what AM 970 The Apple has to offer in afternoon drive? Stay tuned.

I'll put my money on a bump in Hannity's ratings - a bottom feeder dirt bag replaces Malzberg -LOL

Count me out. To me it was either Malzberg or NPR's All Things Cons. So now its back to WNYC, for me.
 
NPR's All Things Cons.

WNYC and All things moves like a turtle and don't forget to send in your donations - time to turn off the radio - LOL
 
Ejxit said:
NPR's All Things Cons.

WNYC and All things moves like a turtle and don't forget to send in your donations - time to turn off the radio - LOL

Well, I still find that program to be very informative and insightful, And i'm getting it free i never ever send donations!
 
Who is this Peterson guy? Where was he governor? LOL

Learn to spell his name at least!

I say give him a shot, there are far less qualified talking pundents out there. He's a legally blind African-American man with a near genius IQ; that managed to climb to the most important Governor's office in America in a day and age of 24 hour cable tv news. Seems to me he could speak on so many issues and without those sllightly awkward tv moments that people see, that makes them uncomfortable, while watching someone blind accomplish tasks. This could be a good move for him potentially. Heard, not seen. ~shrug~
 
TheBigA said:
TTalkradio1 said:
They're not going to do better with business against Hannity with David Paterson. What is Malzberg's billing problem?

Who knows Malzberg other than his fans? Patterson is the former governor. People outside of the format know who he is. It will be easier to sell a known name than someone who has a limited fan base. Even if the advertisers disagree with his politics, they know who Patterson is. When you're dealing with an AM station whose average age is 65, that's a big deal.

Malzberg has been a popular political radio host in NYC for over 10 years, and he did sports before that. He didn't have a ratings problem against Hannity, so why are you asking, "who knows Malzberg"?
 
I saw 970 The Apple mentioned in a couple posts, but nobody mentioned the possibility 970 would pick up Malzberg... suppose they offer him the Sliwa/Borrero slot 5p-7p or consider replacing Medved 3p-5p? Wouldn't Malzberg be conservative enough for Salem's taste?

Granted, Sliwa has not necessarily set fire to the ratings, but he has brought some valuable advertisers... might Malzberg do the same?

As for Paterson, he was always a great interview, and he does have a wit that commands attention even if you don't agree with his politics. I think he deserves a shot... don't write him off yet.
 
TTalkradio1 said:
Malzberg has been a popular political radio host in NYC for over 10 years, and he did sports before that. He didn't have a ratings problem against Hannity, so why are you asking, "who knows Malzberg"?

First of all, I asked "Who knows Maltzberg other than his fans?" He has a fan base and an audience base. Beyond that, he doesn't exist.

You asked about sales. It is easier to sell a name everyone knows than a person who was a popular radio host. Clients will want to meet him and have their picture taken with him, even if they don't agree with his politics. And as far as money, think of the money he raised for his campaigns, and the budgets he's managed. He brings demographics that the station has never had. I can see why a sales team at the station could be more excited about him than another conservative talker. Regardless of the ratings.
 
TheBigA said:
TTalkradio1 said:
Malzberg has been a popular political radio host in NYC for over 10 years, and he did sports before that. He didn't have a ratings problem against Hannity, so why are you asking, "who knows Malzberg"?

First of all, I asked "Who knows Maltzberg other than his fans?" He has a fan base and an audience base. Beyond that, he doesn't exist.

You asked about sales. It is easier to sell a name everyone knows than a person who was a popular radio host. Clients will want to meet him and have their picture taken with him, even if they don't agree with his politics. And as far as money, think of the money he raised for his campaigns, and the budgets he's managed. He brings demographics that the station has never had. I can see why a sales team at the station could be more excited about him than another conservative talker. Regardless of the ratings.

Malzberg was a growing host. He was able to compete with Sean Hannity, so that means his name was growing from the night host he was. Gov. Paterson doesn't exist in radio, and he was only governor for a short time. Hannity was one of the reasons Malzberg's name couldn't grow on Foxnews, because Hannity blocked him from appearing on Foxnews. WOR got rid of Malzberg, because they didn't want his politics on the station anymore. Paterson didn't raise money to be governor, he was appointed after Spitzer resigned. Putting him in PM drive is not going to work against Hannity.
 
TTalkradio1 said:
Malzberg was a growing host.

"Was" a growing host. So he can now take whatever fame that brought him, and live off it like the others.

TTalkradio1 said:
Gov. Paterson doesn't exist in radio, and he was only governor for a short time. Paterson didn't raise money to be governor, he was appointed after Spitzer resigned. Putting him in PM drive is not going to work against Hannity.

The issue isn't competing against Hannity. It's about making money.

Paterson has been in politics for 27 years. He had to raise money for every office he ran for. The fact that he's new to radio doesn't matter. Radio people need to think beyond radio. The listening public already has. Paterson is bigger than radio. He will bring a new audience to WOR, which it desperately needs.
 
WOR got rid of Malzberg, because they didn't want his politics on the station anymore.

Let's remember we really don't know why Malzberg is being replaced, only the powers that be at WOR really know that.

It could have been personal differences, money, or a new slightly direction for the station after the death of Rick Buckley.

Buckley's daughter Jennifer has been in charge of sales at WOR, and she is probably intimately aware of the problems in attracting sponsors to "angry" talk shows. Some big money sponsors don't want any association with the anger and accusations.

No doubt Paterson will have a "kinder and gentler" show. (to quote former President George Bush, the father).

That kinder and gentler show will be easier to sell. And that may be all there is to it. Paterson was available now, and Mazberg's contract was about to run out.

I am surprised nobody mentioned the talk show failure of former governor Mario Cuomo, the father of the present governor.

Mario Cuomo is an extremely talented public speaker, who has been around New York politics for decades. In a several hour press meeting, I was once blown away by his ability to talk at length on almost any subject he was questioned on and hold the rapt attention of a live audience. With all that talent, his radio talk show didn't make it.

Hopefully, Paterson will do at least as well as former Mayor Koch did.
 
Steve did a good show. Its a shame. They should have moved him to 2-4 where Lou Dobbs is. That show is a ratings (bad radio) and revenue loser (except for the fact that WOR is probably being paid by the syndicator to air the program). Anyway, I hope Malzberg finds a good home...
 
TimeIsTight said:
WOR got rid of Malzberg, because they didn't want his politics on the station anymore.

I am surprised nobody mentioned the talk show failure of former governor Mario Cuomo, the father of the present governor.

Mario Cuomo is an extremely talented public speaker, who has been around New York politics for decades. In a several hour press meeting, I was once blown away by his ability to talk at length on almost any subject he was questioned on and hold the rapt attention of a live audience. With all that talent, his radio talk show didn't make it.

Hopefully, Paterson will do at least as well as former Mayor Koch did.

Mario Cuomo did a weekend syndicated show that did OK for a syndicated weekend show. David Paterson will be doing a local show, Monday through Friday.

From the New York Daily News:

Tuesday, July 02, 1996
A year after he started, former Gov. Mario Cuomo is giving up his syndicated weekly talk radio show to spend more time with the Democrats and CNN.
(snip)
There was debate in radio circles whether Cuomo's expansive discussion style he has never been confused with Calvin Coolidge worked well for the talk format. He was on 50 stations, which is considered a respectable figure.
 
Mario Cuomo did a weekend syndicated show that did OK for a syndicated weekend show.

It has been 16-years, but IIRC the hope behind Cuomo's weekend show was that he would prove himself to be the Liberal answer to Rush Limbaugh, and once his popularity was proven, and his radio skills developed, his show would be moved from weekend syndication to a regular weekday schedule, possibly in direct syndication competition with Limbaugh.

The fact that he started with syndication, and did not do just a single station first, shows the faith the radio types that put it all together had in his abilities. It might have done OK as a weekend show for the year that it was on, but the fact that it just fizzled when the contract ended and he didn't do any more radio ought to indicate how well it was received in the radio world.

This line from the Daily News story would be hard to believe if his radio show still showed any promise or potential when it was dropped:

Cuomo is giving up his syndicated weekly talk radio show to spend more time with the Democrats and CNN.

After all, it was only a few hours out of his weekends, and a good syndicated radio talkshow offers a much bigger and influential public megaphone than appearing on CNN does. Just look at the audience figures and compare them.

I, for one, would have liked to see Mario Cuomo succeed with his talk show. But, the bottom line is that it did not succeed, and certainly didn't live up to the original expansion dreams.

And speaking of CNN and former NY governors, Eliot Spitzer's TV talk show didn't work out so well either.

Let's hope David Paterson has better luck in broadcasting than his gubernatorial predecessors.
 
TimeIsTight said:
I, for one, would have liked to see Mario Cuomo succeed with his talk show. But, the bottom line is that it did not succeed, and certainly didn't live up to the original expansion dreams.

And speaking of CNN and former NY governors, Eliot Spitzer's TV talk show didn't work out so well either.

The thing those two examples have in common is they were both NY governors. The problem with Cuomo's syndicated show is he was basically a nobody outside NY. Same with Spitzer. Why would someone in Chicago care what a former NY governor says?

So far, the Paterson show is local. Even if it goes on the WOR Network, its success or failure will be judged on how it does in NYC.
 
TimeIsTight said:
Let's remember we really don't know why Malzberg is being replaced, only the powers that be at WOR really know that...

Anyone consider possibly bringing in a host like Paterson who would probably be cheaper to have on the air than Malzberg... and eventually leading to a possible sale of WOR? ???
 
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