Fox Eyes ‘Cost-Effective’ Original Shows for Tubi

[Y2kTheNewOldies]

Fox Eyes ‘Cost-Effective’ Original Shows for Tubi

CFO Steve Tomsic said ‘third-tier’ sports could wind up on streaming service

www.nexttv.com

Fox plans to invest in Tubi, its entry in the fast-growing over-the-top connected TV market, and those investments include original programming.

While most media companies are investing billions in original scripted content for their subscription streaming services, Fox bought ad-supported Tubi last year for $440 million and Fox CEO Lachlan Murdoch has predicted that it will be a billion-dollar business in a few years.

Last week, Fox CFO Steve Tomsic, speaking at Deutsche Bank’s Media, Internet & Telecom Conference said that putting Fox hits like The Masked Singer have given Tubi a boost, the company is looking to put original programming on Tubi. He was quick to emphasize that he wasn’t talking about big-ticket scripted programming (although Wall Street is growing more comfortable with the notion of spending big on programming, so long as it boosts subscriber totals).

“Over time, as we look at genres that really work on Tubi, we will cost-effectively look at sort of originals, but I stress that it’s going to be cost effective,” Tomsic said.