Fox Corp. is willing to spend as much as $2 billion a year to maintain its rights to National Football League games on Sundays, a huge increase from its current contract, according to people familiar with the matter.
Under the existing arrangement, the network airs games from the National Football Conference, featuring teams from the big media markets of New York, Chicago and Los Angeles. That makes it the most-coveted outlet for advertisers.
Now Fox has to fend off other broadcasters, which also want to air high-profile matchups. Negotiations with the league are heating up because current broadcast rights begin expiring at the end of next year, starting with Walt Disney Co.’s ESPN and its deal for “Monday Night Football.” Talks between the league and the networks are already underway, but at an early stage, Fox Chief Executive Officer Lachlan Murdoch told investors this month.
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Fox Inc is in talks to extend their NFL Broadcast contract.