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Fox News Down in 3rd place in the ratings for cable news

Its looking like 3rd place for Fox was short lived. Unless CNN or MSNBC has a surge in the ratings for Friday, it looks like Fox will be ahead of both of them in total viewers and 25-54 demo viewers for the week. Should know the final numbers by early next week.
 
bobjim45 said:
Its looking like 3rd place for Fox was short lived. Unless CNN or MSNBC has a surge in the ratings for Friday, it looks like Fox will be ahead of both of them in total viewers and 25-54 demo viewers for the week. Should know the final numbers by early next week.
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Update to this, Fox did indeed jump back to first. Fox News was also the number one cable network for the week ahead of HGTV. http://www.adweek.com/tvnewser/cable-network-ranker-week-of-may-29/331489
 
I don't think this was unexpected, however, both CNN and MSNBC have demonstrated they can match FNC under specific circumstances, something that hadn't happened for a long time. Further, if O'Reilly does appear on another cable net, it will draw viewers away from FNC making them even more vulnerable. If Hannity bolts, it only gets worse. From 8-10 PM I don't view their lineup as particularly strong. I think they have largely held the lead because of inertia of viewers not yet trying new programs in those hours.

Only time will tell, but I do think the recent ratings did influence MSNBC to cut a deal with Lawrence O'Donnell. Otherwise, I think they'd have had no issue kicking him to the curb.
 
bobjim45 said:
No. Infowars and the blaze are a very small niche, Hannity thinks what he is doing will get him significant eyeballs and when starts losing loads of viewers Fox will kick him to the curb, its that simple. Sinclair is different they run local stations that have regular newscast (House fires, car crashes, weather, viral videos) and also air conservative programming on Saturday mornings when people are sleeping.
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https://www.washingtonpost.com/blog...-alex-jones-territory/?utm_term=.f97bf2d22844

Update
 
It's interesting that Hannity isn't holding the audience that he gets from the two preceding programs. There's a loss of about 400K during his program. You can attribute it to many things, including the lateness of the hour. But it's a pretty consistent drop.
 
This is one of these things like Disney where viewers are fans of the channel and the brand, and not as much the specific shows. That doesn't mean the shows don't have to be entertaining. They do. Bringing in younger faces doesn't necessarily mean they'll attract younger viewers. The viewers are mainly drawn by the brand and the approach. There are more women on-air now. I'm sure they're hoping that will attract more female viewers. One thing that maybe hasn't been mentioned is that Fox News dropped the "fair & balanced" line a few months ago. Most of the hosts no longer say "we report, you decide." So they're phasing in some new marketing lines along with the hosts.
 
Interesting that, according to that article, broadcast is growing while cable is shrinking. I would not have expected that.
 
TheBigA said:
Interesting that, according to that article, broadcast is growing while cable is shrinking. I would not have expected that.
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Although people nowadays see bias in all media outlets, maybe the NBC, ABC and CBS nightly newscasts are seen as somehow less biased -- perhaps because they don't have programs that are unabashedly partisan preceding and/or following them every night. A newscast bookended by your local news and "Wheel of Fortune," rather than one airing adjacent to Rachel Maddow or Sean Hannity, has an easier task of appearing to be straight down the middle. So maybe that's where some viewers are going for the (relatively) straight poop.
 
CTListener said:
Although people nowadays see bias in all media outlets, maybe the NBC, ABC and CBS nightly newscasts are seen as somehow less biased --
Click to expand...

I don't think the graph I referred to was strictly about news, but rather about the overall platform. We've been seeing cable dropping because of cord cutters, as evidenced by ESPN. But what surprised me (according to the chart in the linked article) is that broadcast appears to be up 6% while cable is down 6%.
 
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