gregg75 said:This would be the longest program night for Fox and on a Saturday night at that.
8-10PM regular Fox, LOCAL at 10PM, Fox cartoon block at 11PM-12:30AM. Seems to put
another nail in the "Don't bother putting anything on Saturday night because nobody is
watching" concept.
http://www.wrcbtv.com/story/16472294/fox-to-start-showing-saturday-night-cartoons
Really Gregg, late night Saturday?
It's a venture aping the success of Adult Swim using an Adult Swim exec, not a new slate of primetime shows. I guarantee you that nobody at Fox TV is banking on this venture to be a major ratings juggernaut. If this Fox block gets new media buys aimed at young adults, great--there's much more pressure for a big turnout with shows like New Girl and Bones. If its lasting enough to get media buys and spur merchandise sales (DVDs, T-shirts, mobile apps and games) in a matter similar to Adult Swim, even better.