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Fox rebrands some MyNetworkTV O&O, is it a sign for the end of MyNetworkTV.

http://www.adweek.com/tvspy/mynetworktv-affiliate-in-oregon-rebrands-as-fox-plus-station/199510

An Update now a Meredith My Network TV affiliate in Portland Oregon is renaming their My Network TV affiliate as Fox Plus. Note KPTV is the Meredith owned Fox Affiliate in the Portland area.

Note this branding is going to take in effect on February 12th. This Fox Plus branding is the first time that its been used on My Network stations not owned by Fox. Note this comes two years after Fox renamed KICU-TV in San Francisco as KTVU Plus mainly because in San Francisco KICU is the largest Fox Owned station that did not carry My Network TV programming due to the fact that Nexstar in San Francisco carried My Network TV programming in the contracts for KRON4.
 
Megatron said:
I wonder if MYNET TV will just become a Fox Plus for those that own Fox broadcast and MYNet TV stations as well.
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So far the Fox Owned stations like KMSP, KTVU and WTTG have gotten secondary stations named after their primary Fox owned stations.

I wonder how long MyNetwork TV will exist until Ion gets control and rights to the MNTV name, I mentioned that the current contract goes up to 2020. MNTV is setup like ion though in its programming.
 
That was in my 2018 predictions list. Fox could switch MNTV to 'Fox Plus,' and air repeats of popular Fox shows and reruns of older Fox shows (like Glee, Fringe, The O.C.) along with one night a week where they program throwback '90s shows like Ally McBeal and Melrose Place. Might be a good plan, with more and more people cutting the cable cord. This would result in a flurry of branding changes, Fox 5+ for WWOR; Fox 11+ for KCOP, Fox 35+ for WRBW, etc. Not sure if KCPQ would want to change their KZJO/JoeTV into a 'Plus' branding, since Fox is rumored to buy them. They throw MNTV reruns to overnights anyways, treating 22 like an indie station. KDFI already flipped to 'Fox 4 More' last August.
 
Well I can see KRON San Francisco (Nexstar my network affiliate) going back to independent in 2020 due to KICU being a secondary Fox Station called KTVU Plus running with the framework of what is going to be Fox plus.

It will be interesting how Meredith's Portland Duopoly will operate though given that this will be the first non Fox owned station to use the Fox Plus name though and others like Seattle, Baltimore where a duopoly not owned by the network is carrying both Fox primary and MyNetwork/ Fox plus affiliate would operate though.
 
thread bump, 2 years later, and 1 more Fox O&O MyNetworkTV has been rebranded, KTXH has rebranded from "My 20" to "My 20 Vision", the retain the My in the branding while the rebranded to ad Vision to the station's name. the rebrand actually happened last year.

the reason for this update is due to a new MyNetworkTV thread being posted that talked about the network's future.
 
Is branding anything people pay attention to? I sure don't. The only thing that has ever made any sense to me is knowing the frequency. Nothing else matters.
 
landtuna said:
Is branding anything people pay attention to? I sure don't. The only thing that has ever made any sense to me is knowing the frequency. Nothing else matters.
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Yes, the brand is everything. Let's say you watch FOX News on your local cable channel.. Would you associate watching that programming as Cable Channel 165, for example, or would you remember it as FOX News? If you blow your nose, do you blow it into a facial tissue, or a Kleenex?
 
Kelly A said:
Yes, the brand is everything. Let's say you watch FOX News on your local cable channel.. Would you associate watching that programming as Cable Channel 165, for example, or would you remember it as FOX News? If you blow your nose, do you blow it into a facial tissue, or a Kleenex?
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Obviously we are not going to agree on this.

Unless a listener/viewer knows the frequency/channel they will be in for a relatively long search for the station they are looking for. While certain brands are a combination of name and location (e.g. Mix102) others are not (e.g. The Drive) and it is those I am talking about. Almost every brand in my market advertises itself with the combination because it is the only one that makes sense. It is also why most radio and TV stations do not identify themselves, except to the FCC, with their calls only. Nobody cares what their calls/brands are.
 
landtuna said:
Obviously we are not going to agree on this.

Unless a listener/viewer knows the frequency/channel they will be in for a relatively long search for the station they are looking for. While certain brands are a combination of name and location (e.g. Mix102) others are not (e.g. The Drive) and it is those I am talking about. Almost every brand in my market advertises itself with the combination because it is the only one that makes sense. It is also why most radio and TV stations do not identify themselves, except to the FCC, with their calls only. Nobody cares what their calls/brands are.
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Radio and TV are not entirely the same, particularly in the world of cable/satellite TV. Agreement is not the issue; the reality is the brand of those networks matters immensely.
 
AbrahamJSimpson said:
Radio and TV are not entirely the same, particularly in the world of cable/satellite TV. Agreement is not the issue; the reality is the brand of those networks matters immensely.
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I was primarily referring to radio but it also applies to TV branding.

Back in the day TV stations didn't use branding: just their calls and channel number. Those stations that did have what we might call a brand today didn't use them on-air. Example: If you phoned the CBS affiliate in Phoenix in years gone by it would be answered "It's KOOL in Phoenix" whereas the same phone call in Tucson would sound like "It's KOLD in Tucson".
 
Totally understand back in the day. But this is today. And branding matters perhaps more than ever. Or perhaps better to say branding had to evolve to meet today’s realities. Local broadcasters may be living in that murky middle where the heritage channel number matters alongside the network brand, but in an age of apps, direct to consumer options, voice controls and such, the network brand where it exists most definitely matters.

Radio, terrestrial anyway, sure, has its own circumstances where you can draw parallels and where there are glaring differences. But brands resonate across the board.
 
AbrahamJSimpson said:
Totally understand back in the day. But this is today. And branding matters perhaps more than ever. Or perhaps better to say branding had to evolve to meet today’s realities. Local broadcasters may be living in that murky middle where the heritage channel number matters alongside the network brand, but in an age of apps, direct to consumer options, voice controls and such, the network brand where it exists most definitely matters.

Radio, terrestrial anyway, sure, has its own circumstances where you can draw parallels and where there are glaring differences. But brands resonate across the board.
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If you are including the TV legacy channel number as a brand then we are in total agreement. I was thinking more of the slogans or icons or nickname that a station might use as a brand.
 
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