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Fox rebrands some MyNetworkTV O&O, is it a sign for the end of MyNetworkTV.

My 12 in Charlotte is only My 12 because most cable systems put it on 12. Its analog and PSIP channel number is 55.

Not sure what you are trying to say here Chimp but the vast majority of TV viewers have no idea what a "PSIP" is and if they did it would confuse the hell out of them. Since the 1940's TV stations have been using their "channel numbers" as a brand and also a way of tuning them on the TV. After the digital conversion it was way easier to keep using the legacy channel number even though, in most cases, it didn't mean anything (except to the software on a digital set who knew analog 12 really meant digital 55). Oversimplified. Still a meaningless number that drives internal software to figure out where the viewer really wants to go.

But using the channel number as a brand is what TV stations have been doing from the outset.

We have an interesting situation here in Phoenix though. Channel 3 (indy) bought Channel 5 (CBS) and now applies their brand "Arizona's Family" to both services. This really gets confusing when one is tuned into Channel 5 news and the Channel 3 logo is displayed.
 
It was never analog 12. Cable systems decided it was 12. When the channel was analog it was 55. And the digital channel changes next week, maybe for the second time. I don't pick this station up with an antenna but to me it is channel 12 because that's what Spectrum says it is.
 
It was probably due to the station being on cable 12 in most areas. Like KSTC 45 here in Minneapolis. They said "45Tv cable 12" because on Comcast, Mediacom and Charter in Minneapolis metro area it was on 12. This goes back to the old analog cable days where 2-13 or 2-23 was basic lifeline cable.
 
WOTV goes by 4 since that has always been channel 4 on most cable system when it's channel 41. Pretty much WWMT has always been channel 3, Wood TV has always been channel 8, WZZM always channel 13, WXMI Fox17 Cablevision/Charter Spectrum was on channel 17 since it went on the air until 5 years ago in June of 14 it moved to channel 11 17 has been blank ever since. When I had Adelphia Cable Fox17 was channel 7 it has remained since Comcast bought it WSYM Fox47 was channel 6.
 
Means nothing of the kind as MyNetwork TV really isn't really much of a network
 
We call our station "MY-TV 9". Also a cable positioner. It's actually WCTX-TV channel 59 of New Haven. They channel share with WTNH-TV (ABC) channel 8 of New Haven. Your TV will show "59-1", but it's more like 8-3. WTNH-TV uses channel 10 for their digital broadcasting.
 
I will reiterate what I've said before: MyNetworkTV is a success. It's not going anywhere. Fox started it because it owned a group of UPN affiliates who all of the sudden needed 2 hours of primetime programming when that network ended. At the time, Fox was preparing to launch a syndication block of english-language telenovellas. They transitioned that syndication block into the MyNetworkTV programming. Fox offered the network to stations on much better terms than CW. MyNetworkTV has an equal split of advertising time between national and local ads with no "reverse" compensation. (in other words, stations do not pay to run the network) CW has a large compensation requirement and only allows maybe 2 minutes of local ads per hour. Several other station groups who found they were suddenly without primetime programming signed on to MyNetworkTV. While Fox spent money to make original programming work on the network, they found over time that re-runs had better ratings and were far less expensive to acquire. Once they transitioned to that format, they transitioned MyNetwork TV to a syndication service that removed certain FCC requirements and allowed stations to move the block around to better fit their own needs. Indeed, Fox has moved the block a bit on some of its stations so that it is no longer just running the same pattern as the Fox network's two-hour block of programming. While they don't get reported in the national ratings anymore, one executive revealed several years ago that MyNetworkTV's block was getting 2.5 million viewers on average. Even if it's half that now, it would be on par with what Ion is getting. Regardless, it is almost certain that Fox is making a profit on the service nationally and on its O&O stations. Unless they think they can make more money with something else, there's no reason to think this service will go away anytime soon.
 
I will reiterate what I've said before: MyNetworkTV is a success. It's not going anywhere.

In my market MNT has only one worthwhile (?) programs: "News Now", a semi-formal presentation of "news" leading stories. Usually they just pick up a long-winded newser by one blowhard politician or another and leave that running. Not a traditional news presentation and mostly worthless.

If you must watch TV during this time at least it means you don't have to watch "Wendy".
 
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