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Fox, Telemundo buy TV rights to FIFA World Cup soccer

J

JayR

From the Los Angeles Times:

Fox, Telemundo buy TV rights to FIFA World Cup soccer

The Fox network and the Spanish-language Telemundo network have scored future U.S. television rights to FIFA's World Cup soccer from longtime incumbents ESPN and Univision.

The new deals take effect in 2015 — after the 2014 World Cup in Brazil — and run to 2022. The pacts include rights to two World Cup men's finals in 2018 and 2022 and two World Cup women's finals in 2015 and 2019.
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I wonder if Andrés Cantor will still be around with Telemundo to call those games? It would be nice.

GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL!!!

;D
 
Very surprised that Univision picked up the rights to the World Cup, especially with the synergy that Univision offered with being able to offer every game through Univision, Telefutura, Galavision, and the soon to come Univision Deportes network. It is certainly a giant loss to them.
 
radiojomo said:
Very surprised that Univision picked up the rights to the World Cup, especially with the synergy that Univision offered with being able to offer every game through Univision, Telefutura, Galavision, and the soon to come Univision Deportes network. It is certainly a giant loss to them.
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You meant Telemundo in the first sentence? :)
 
JayR said:
I wonder if Andrés Cantor will still be around with Telemundo to call those games? It would be nice.

GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL!!!

;D
Click to expand...
I thought Andrés signed a pretty fat long term contract with Telemundo? I can barely understand what the guy is saying (2 years of high school Spanish doesn't cut it) but one cannot mistake his passion when he calls fútbol.
 
tested said:
radiojomo said:
Very surprised that Univision picked up the rights to the World Cup, especially with the synergy that Univision offered with being able to offer every game through Univision, Telefutura, Galavision, and the soon to come Univision Deportes network. It is certainly a giant loss to them.
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You meant Telemundo in the first sentence? :)
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Haha my mistake!
 
I look at it this way: U.S. media now wants the FIFA World Cup.

It was not long ago that SUM/MLS bought time on ESPN in 2002 and 2006 because no media company was interested in paying for the rights to show it. So I have to look at this with the glass half-full.

Also, I read somewhere that Univision actually lost money in 2010. That would shock me if that's true. I thought they could not lose money knowing that so many Latins are fanatical about soccer.

Finally, does this mean that GolTV could be bought at a later date? I would think that it's a good time for Comcast to buy it and fold it into Telemundo Media.
 
stationless listener said:
Also, I read somewhere that Univision actually lost money in 2010.
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Then just imagine all the money Telemundo is about to lose. It's going to be like NBC and the Olympics. They'll keep overpaying for it to have good ratings once every four years.
 
stationless listener said:
Also, I read somewhere that Univision actually lost money in 2010. That would shock me if that's true. I thought they could not lose money knowing that so many Latins are fanatical about soccer.
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Univsion paid $325 million for those rights.

You have about 35 million Spanish speakers in the US, many of which do not receive Univision.  The highest rated world cup broadcast ever on Univision had about 5.4 million viewers, per Nielsen.

Now, take those numbers to an advertising agency and try to sell it.  You need $54 million each year for six years just to cover the rights fee.  Stack that on top of the limited avails in soccer, and you have a problem.  You're asking a sponsor to pay close to $1 per potential eyeball.

Now, can someone explain to me how FOX and Telemundo plan to make money on this turkey?
 
I think Univision have really made a lot of money on The World Cup Matches, and did put it on the map of all of The 1,000 channel universe. Univision happens to be THE Largest Spanish-Language Broadcast TV Network in the USA, and its ratings are more popular than THE CW, ION, & MyTV have ALL combined. The Reason why Univision is so very popular? It's The Beautiful Women-Like Sofia Vergara, who now stars in The Emmy-Award winning sitcom, "Modern Family". And Univision gets most of its programming from TeleViSa-Mexico's largest Television Broadcaster.
 
I just read this article in the WSJ and it gives me a clue as to why Univision decided to take a pass this time:

On Friday, Telemundo outbid Univision for the Spanish-language U.S. rights to broadcast 2018 and 2022 World Cup games, which have aired on Univision since 1978.

Univision Chief Executive Randy Falco, reached over the weekend, said, "We were aggressive with our bid, but it would not have been rational for us to go higher."

"All this says is that Comcast is serious about being a player," he added. "They want to be in the conversation of Spanish-language television."
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http://online.wsj.com/article/SB10001424052970203752604576645622754694728.html

There you have it, folks! The article also mentions Univision's debt problems. Something tells me they know that Comcast's purchase of Telemundo was a game changer and, as long as Mexico keeps qualifying to the World Cup, which is a likely scenario for all cycles (except in the case of outright violation of FIFA rules), a large chunk of their targeted audience will shift to Telemundo, not just during World Cup time.
 
Comcast owns Telemundo which got the rights. So how come NBC Sports didn't get the rights also? Would have made sense as both are owned by Comcast.
 
I have no idea why but my guess is that NBC wasn't willing to match what Fox was willing to pay for English-language rights. Apart from their $$$ committed to the IOC, they also have to venerate in front of bid on NFL's Sunday night package around 2013. Perhaps doing all that and doing the FIFA World Cup was a bit too much.

Anyway, heard an interview with Ben Grossman from Broadcast & Cable about the TV rights deal and its implication for the domestic competition going into the future. Some very interesting stuff was said.

http://www.mlssoccer.com/extratime - Oct 24 podcast
Fast forward to minute 37:00
 
PTBoardOp94 said:
You have about 35 million Spanish speakers in the US, many of which do not receive Univision.
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Remember that a huge percentage of all US Hispanics are concentrated in just a few dozen metros... the LA DMA has over 20% of US Hispanics, the equivalent of a general market city of 65,000,000! All the significant markets have cable must-carry and on-air TV stations. In some of the lower ranked the UVN stations are LPTVs, but in markets like Palm Springs (nearly 50% Hispanic), an LPTV more than covers the entire market.

Now, take those numbers to an advertising agency and try to sell it. You need $54 million each year for six years just to cover the rights fee. Stack that on top of the limited avails in soccer, and you have a problem. You're asking a sponsor to pay close to $1 per potential eyeball.
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The World Cup only occurs once every 4 years, so between years there is very limited revenue as the lead-in competitions like Copa América are separate rights deals. But agencies know that there is huge unmeasured viewing at unmetered workplaces, etc., and more viewers per screen than measured. And, like the Superbowl, they have to be in it.

Soccer has plenty of avails for Hispanic clients. Naming rights to goals, corner kicks, etc. are sold. There are many pauses in the halves, and 5" mentions are inserted there. And the screen has plenty of scoreboard and crawl type ads. Keep in mind that in Mexico and most of Latin America, the 10 and 15 are much more used than the 30 and 60 second spot. Mexico does some of the world's most creative advertising since they have become experts in making short messages memorable and effective. Clients accustomed to 60's can't get into the needed mindset sometimes, but those with international experience and Hispanic ad agencies or Hispanic divisions at major shops know how to use soccer effectively.
 
Great - another sport that Fox can recycle its "NFL On Fox" theme music for! ::)
 
The reason why FOX uses The NFL theme? Because it is now being used for Baseball, & Car Racing-and it has been pretty much more identifiable since FOX used it first in 1994. It is now called The FOX Sports theme.
 
This seems like FOX's cheap way of doing things. Its more unique when each sporting even has its own theme music. Glad ESPN, CBS, NBC all use different theme music for the sports they air.
 
The only real complaint I have about using one theme for all sports is their current promotions for the NFL on Fox, where it seems they try to associate the music with the NFL.  Then the World Series comes back from break, to the same bumper. ::)
 
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